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Historic Apple goes digital in Covent Garden

By Patrick Goss published 12 December 2013

No, not that Apple, the 800-year-old market

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Historic Apple retailers go digital in Covent Garden

Apple Market - shiny phones unlikely to be sold

Believe it or not the most famous fruit-named seller in Covent Garden is not the shiny Apple retail store but the 800-year-old Apple Market, and it's taken the bold step of going digital.

Stall owners have signed up to allow use of PayPal's Here App and Chip and PIN card reader to up their revenues and save us from that look they give you when you had over a £20 note for a £1 trinket.

We're still holding out for machine-based haggling but this feels like a digital move in the right direction.

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Patrick Goss

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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.

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