Ballmer says Windows Phone key to Microsoft's 'powerful' transformation

Steve Ballmer
No pressure, Windows Phone

Microsoft CEO Steve Ballmer has used his last letter to shareholders to provide a glimpse into how the company is making its transition from a "software and services" to a "devices and services" company.

Ballmer described Microsoft's acquisition of Nokia's Devices and Services business as a "signature event" in the company's transformation, and that it will "accelerate our growth with Windows Phone while strengthening our overall device ecosystem and our opportunity".

Other products and services given a nod include Windows 8.1, Surface 2, Xbox One and enterprise services such as Windows Server, Azure, Dynamics and Office 365, which Microsoft's larger-than-life CEO cited as further causes for optimism.

Structural change

Though the process is in "early days", Ballmer writes that the transformation is centred around structural changes to the organisation, which are based around a "deceptively simple but profoundly powerful key change".

He writes: "Instead of organizing our teams around individual products, we've organised by function, including, for example, engineering, sales, marketing and finance. It ensures we have one strategy and work as one team with one set of shared goals."

A recent SEC filing revealed that Ballmer's bonus was shrunk 11% during the company's 2013 fiscal year in light of a poor performance from its Windows Division. Unsurprisingly, Ballmer focused on the positive in his letter, pointing out that Microsoft grew revenue 6% over that period and returned 15% to shareholders (of which he is one of) through dividends and stock repurchases.

TOPICS
Kane Fulton
Kane has been fascinated by the endless possibilities of computers since first getting his hands on an Amiga 500+ back in 1991. These days he mostly lives in realm of VR, where he's working his way into the world Paddleball rankings in Rec Room.
Latest in Pro
Hands typing on a keyboard surrounded by security icons
Outdated ID verification myths put businesses at risk
China
Chinese hackers targeting Juniper Networks routers, so patch now
Google Meet create custom backgrounds
More AI features are coming to Google Workspace
Mac Studio on a desk
I compared Apple's Mac Studio M3 Ultra with 10 Windows workstations and I am truly shocked by what I found
Google Chrome dark mode
Google updates Chrome extension rules to ban affiliate link injection without user action or benefit
Abstract image of robots working in an office environment including creating blueprint of robot arm, making a phone call, and typing on a keyboard
This worrying botnet targets unsecure TP-Link routers - thousands of devices already hacked
Latest in News
Google Gemini Robotics
Gemini just got physical and you should prepare for a robot revolution
Lilo & Stitch Official Trailer
Stitch crashes into earth and steals our hearts with the first trailer for the live-action Lilo & Stitch
GTA 5
GTA Online publisher Take-Two is gunning for a black market that’s basically heaven for cheaters
Y2K cast looking shocked
Y2K has a streaming release date on Max, so you can witness the technology uprising at home
The Discovery+ homepage
Discovery+ just got a big update to its streaming app that makes it more like Max – here are 5 great new features to try
Two Android phones on a green and blue background showing Google Messages
Struggling with slow Google Messages photo transfers? Google says new update will make 'noticeable difference'