Google becomes king of deal-making

Google
Google signs its colourful letters on more contracts

Google has become the top deal-maker in the world, according to research.

Over the last three years Google jumped from thirteenth place in forging deals to nabbing the number one spot, thanks to a whopping 127 deals it made over this period, Bloomberg reports.

To put this into perspective, the figure is more than twice the number of deals it made between 2008 and 2011. The huge increases is the result of a new focus on investment by Google co-founder Larry Page, who took on the CEO job in 2011.

This has led to a more than 50 per cent increase in the size of the mergers and acquisitions group in the last two years, while Google Ventures and Google Capital continue to invest large sums in startups and established firms respectively.

Deal or no deal

Among the acquisitions Google made recently are mapping firm Waze, artificial intelligence startup DeepMind, and smart home appliance maker Nest Labs. These give Google a wide range of potential future products in areas expected to boom.

The total value of Google's deals amounts to $17.6 billion (£10.6 billion, AU$19.5 billion). While this is still far behind actual investment firms like Blackstone, it marks a continuing expansion beyond Google's core search engine and advertising business.

WPP, an advertising firm, took second place, while chip giant Intel, which previously held the top slot, came in third with 121 deals over the three-year period. Google's arch-nemesis in the mobile field, Apple, only inked 12 deals over this time, but still enjoyed strong growth.

TOPICS
Latest in Pro
A graphic showing fleet tracking locations over a city.
Lost & Found tracking site hit by major data breach - over 800,000 could be affected
US President Donald Trump speaks to the press as he signs an executive order to create a US sovereign wealth fund, in the Oval Office of the White House on February 3, 2025, in Washington, DC.
US set to pause cyber-offensive operations against Russia - but CISA says it won't stop
Web DDoS attacks see major surge as AI allows more powerful attacks
Polish space agency says it was hit by a cyberattack
Illustration of a hooked email hovering over a mobile phone
AWS misconfigurations reportedly used to launch phishing attacks
Hands typing on a keyboard surrounded by security icons
Your passwords aren't the key to protecting your online identity, your email address is
Latest in News
Michelle, Keats, and Doctor Amherst looking unimpressed and worried in The Electric State
Netflix drops trailer for The Electric State, and I'm getting serious District 9 vibes
YouTube TV
YouTube TV might be planning a big Netflix update that puts the best streaming services first
Google Pixel 9 Pro
Here are the 7 best Pixel 9 and Pixel Watch 3 features landing in March’s Pixel Feature Drop
Bang & Olufsen Beogram 4000C Saint Laurent Rive Droite Edition
Bang & Olufsen's latest reworked turntable is a masterpiece of retro revival, in a breathtaking wooden presentation box
Apple Watch Series 10
Apple unveils new Apple Watch bands – here's what's in the Spring 2025 collection
iPad Air M3
Apple makes one hardware change to the iPad Air that might be the best indicator of its true lightweight tablet intentions