The story of Xbox

The Xbox 360 launched with a series of viral marketing campaigns; OurColony, Origen Xbox 360 and Hex168 all of which helped build hype and built up to a glittering TV reveal on MTV and a November 2005 release date - timed to be around but not necessarily ahead of the PS3.

As it happened, delays for Sony gave Microsoft's console a clear path, and the demand was so great the stocks of the console were quickly sold out.

Built using ATI graphics and a PowerPC processor, the Xbox 360 wasn't without its early problems, with Microsoft having to dig deep to correct a problem with the hardware - but it quickly won a loyal following.

As you would imagine, it is games that are at the heart of the Xbox 360 story. Halo was already an established brand but its third incarnation shattered records for an entertainment launch, and Mass Effect and Gears of War had joined Halo as major Xbox franchises by the end of 2007.

The biggest multi-platform games were also successes: the likes of EA's peerless Orange Box brought some of the PC's greatest ever games to the 360, Call of Duty's various incarnations were smash hits and football games like Pro Evolution and EA Sports' FIFA franchise were standout performers.

And let's not forget Grand Theft Auto 3, which became one of the all time greats and announced a new start for what might be gaming's most recognisable series.

Assassin's Creed, BioShock, Guitar Hero, Forza, Saints Row - big games on a major console brought rich new gaming worlds with huge fanbases.

Kinect

Project Natal has come a long way

Kinect

As hardcore gamers enjoyed one of the most halcyon periods of console gaming history, Nintendo's Wii had become a huge hit for a more casual audience - and by 2010 Microsoft was ready to unleash its own motion controller - the Kinect.

The concept, which started off as "Project Natal", was shown off at E3 in the summer of 2009 and made available to the public consumers in November 2010. It was a huge hit for Microsoft's big fan base.

Microsoft said in February that 24 million Kinects had been sold and inevitably it was a big part of the planning for the successor to the Xbox 360.

One

The all-in-one-er

One more thing

Rumours about an 'Xbox 720' had been in circulation for years, but the official announcement of the Xbox One was made on May 21 2013.

The console went on sale on November 22 2013, selling more than 2 million units in its first 18 days and is now set to continue the story of the Xbox into the eighth generation.

Latest in Xbox
Indiana Jones picks up an ancient relic in Indiana Jones and the Great Circle
Indiana Jones and the Great Circle review: exhilarating old-school action
An Xbox 360 Rumble Roses XX screenshot.
My Xbox Year in Review 2024 features bangers like Microsoft Flight Simulator and Rumble Roses XX, here's how to see yours
Xbox Series X Digital Edition deal
Stop what you're doing and check out this Xbox Series X Black Friday deal – it probably won't be beaten
The three new Xbox Series console variants on a stand at Gamescom 2024
Where to buy the new Xbox Series X and S consoles - including the gorgeous Galaxy Black 2TB machine
Xbox One and controller
Xbox will 'respect the investments that people have made' and encourage backward compatibility in the future
Microsoft Corp. Xbox Design Lab controllers are displayed during E3
Xbox is already focused on ‘delivering the largest technical leap you will have ever seen in a hardware generation’
Latest in News
EA Sports F1 25 promotional image featuring drivers Oscar Piastri, Carlos Sainz and Oliver Bearman.
F1 25 has been officially announced, with this year's entry marking a return for Braking Point and a 'significant overhaul' for My Team mode
Garmin clippd integration
Garmin's golf watches just got a big software integration upgrade to help you improve your game
Robert Downey Jr reveals himself as Doctor Doom to a delighted crowd at San Diego Comic-Con 2024
Marvel is currently making a major announcement about Avengers: Doomsday's cast on YouTube, and I think it's going to be a long-winded reveal
Samsung QN90F on yellow background
Samsung announces US prices for its 2025 mini-LED TV lineup, and it’s good and bad news
Nintendo Switch Lite
Forget the Nintendo Switch 2, the original Switch is getting one last hurrah in a surprise Nintendo Direct tomorrow
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
Samsung Galaxy S25 Edge colors seemingly revealed in new video, and there’s another sign of an imminent launch