![Data traveling inside a tunnel](https://cdn.mos.cms.futurecdn.net/KucNSmWkw4kDSQYiZUAYmH-320-80.png)
Why now is the time to democratize data
Ahmad Al Khatib discusses how democratize data within MarTech. Zero-party data is not just another buzzword, but a catalyst for widespread change in the industry.
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