Creepy or clever? New photo-animating AI promises to bring your old relatives to life

MyHeritgage Deep Nostalgia photo-animating AI
(Image credit: MyHeritage)

Online genealogy company MyHeritage has a new tool that can help bring your family history to... life. Sort of.

Deep Nostalgia is a new AI-powered tool that can animate still photos of people by adding simple effects like smiles, nods and blinks. It can add movement to any old photograph, and is free to try, as long as you create an account with MyHeritage. 

After uploading a photograph of a loved one, it's processed through the AI which adds a set of animations based on facial expressions of MyHeritage employees. The result – available in 10-20 seconds – is presented to you in the form of a very short video clip or gif.

The AI has been licensed from Israeli company D-ID (which stands for 'de-identification') and is currently only capable of animating people's faces. Even multiple faces in a single photograph can be brought to life.

Whether the idea of bringing dead relatives to life is brilliant or creepy is, perhaps for you to decide. Even MyHeritage admits this can be polarizing.

"Some people love the Deep Nostalgia feature and consider it magical," MyHeritage states in the FAQ section on its Deep Nostalgia page, "while others find it creepy and dislike it. Indeed, the results can be controversial and it's hard to stay indifferent to this technology."

Gone viral

Deep Nostalgia went viral on Twitter over the weekend, with people keen on bringing their deceased loved ones to life. Some, however, took it a step further and tried it on photographs of historical statues... with some interesting results.

If you'd like to try this out for yourself, head to the Deep Nostalgia website and set up a free account. You can upload up to five photos for free, but any more will require you to get a paid account. If you already have a Complete subscription with MyHeritage, you can use the service at no additional cost and upload unlimited photographs.

If you're worried about privacy, MyHeritage says it doesn't share photos with third parties and, as mentioned on the Deep Nostalgia's homepage, "photos uploaded without completing signup are automatically deleted to protect your privacy". 

Sharmishta Sarkar
Managing Editor (APAC)

While she's happiest with a camera in her hand, Sharmishta's main priority is being TechRadar's APAC Managing Editor, looking after the day-to-day functioning of the Australian, New Zealand and Singapore editions of the site, steering everything from news and reviews to ecommerce content like deals and coupon codes. While she loves reviewing cameras and lenses when she can, she's also an avid reader and has become quite the expert on ereaders and E Ink writing tablets, having appeared on Singaporean radio to talk about these underrated devices. Other than her duties at TechRadar, she's also the Managing Editor of the Australian edition of Digital Camera World, and writes for Tom's Guide and T3.

Read more
Life's Echo
Now AI can keep you alive after you’re gone, and it’s as creepy as it sounds
Remini
What is Remini? Everything we know about AI restoration tool
OmniHuman
TikTok owner ByteDance has a new AI video creator you have to see to believe
Leonardo.AI
I used Leonardo to generate some AI images, and I can’t believe how realistic they are
Google Whisk
I turned my dog into a plushie using AI and it was super easy
Artbreeder
What is Artbreeder? Everything we know about the AI art platform
Latest in Cameras
Sigma BF silver camera in the hand at The Photography Show, UK
I tried the Sigma BF camera everyone is talking about – it's truly stunning, but has one fundamental flaw
Nikon Z5 mirrorless camera on green background with lowest price text overlay
These record-low Nikon Z5 prices suggest the cheap full-frame camera’s Z5 II upgrade could land soon
Fujfilm GFX 50R
First Fujifilm GFX100RF images leaked in build-up to expected reveal – here’s what they tell us about the unique premium compact camera
The DJI Mavic 3 Pro in flight over some mountains
Upcoming DJI Mavic 4 Pro premium drone could deliver new camera skills and LiDAR – here’s what the latest leaks tell us
Insta360 X4 360 degree camera without lens protector
Leaked DJI Osmo 360 image suggests GoPro and Insta360 should be worried – here's why
Sony FE 16mm F1.8 G lens indoors
Sony’s super wide-angle 16mm F1.8 prime shoots fast and travels light, but relies on distortion correction
Latest in News
An American flag flying outside the US Capitol building against a blue sky
Sean Plankey selected as CISA director by President Trump
An Nvidia GeForce RTX 4060 on a table with its retail packaging
Nvidia RTX 5060 GPU spotted in Acer gaming PC, suggesting rumors of imminent launch are correct – and that it’ll run with only 8GB of video RAM
Indiana Jones talking to a friend in a university setting with a jaunty smile on his face
New leak claims Indiana Jones and the Great Circle PS5 release will come in April
A close up of the limited edition vinyl turntable wrist watch from AndoAndoAndo
This limited-edition timepiece turns the iconic Technics SL-1200 turntable into a watch, and I want one
A close up of Gemma sitting down in Severance season 2 episode 7
'I'm like Gemma – I'm in the dark': Severance star Dichen Lachman shares disappointing filming update for the popular Apple TV+ show's third season
Horizon Zero Dawn Remastered
Future PlayStation games could have AI-powered characters, if this leaked prototype of Aloy is anything to go by