Nvidia GeForce RTX 3080 GPU stock nightmare continues as prices skyrocket
The Nvidia GeForce RTX 3080 and other Ampere GPUs are now very pricey
If you’ve been looking to upgrade your gaming PC recently, you’ll know that there’s a serious stock shortage of graphics cards, with the likes of the Nvidia RTX 3080 being particularly hard to find, and a new report suggests the GPUs that are in stock are going for exorbitant prices.
According to 3DCenter (and reported by PCGamesN), Nvidia’s RTX 3000 (Ampere) GPUs, which include some of the best graphics cards on the market right now, such as the RTX 3070 and RTX 3060 Ti, are selling for almost three times their recommended retail price.
- How to update and install the latest Nvidia graphics drivers
- We'll show you how to build a PC
- AMD vs Nvidia: who makes the best GPUs?
3DCenter has checked the stock situations of a number of German retailers, and in the few stores where the GPUs are actually sold, the price increases are eye watering.
The Nvidia RTX 3060, which would usually go on sale for €329 (around $400 / £280 / AU$500), is available at a few stores starting at a whopping €999 (around $1,200 / £950 / AU$1,570) and even going as high as €1,122 (around $1,370 / £1,000 / AU$1,800).
Meanwhile, the RTX 3070 should sell for €519 (around $630 / £450 / AU$800), but is going for between €1,498 (around $1,800 / £1,300 / AU$2,350) and €1,649 (around $2,000 / £1,400 / AU$2,600).
The RTX 3080 gets the worst of it, however. While it’s supposed to sell for €719 (around $880 / £620 / AU$1,120), it’s being sold for €2,999 (around $3,600 / £2,600 / AU$4,700). That’s a ridiculously high price and a huge 317% increase over the RRP.
AMD cards are also plagued by price hikes, though it’s not quite as bad for Team Red’s GPUs, as they seem to be a bit more readily in stock. Still, the likes of the AMD Radeon 6800, which should cost €579 (around $700 / £500 / AU$900), is being sold for up to €1,699 (around $2,000 / £1,400 / AU$2,700).
Get daily insight, inspiration and deals in your inbox
Sign up for breaking news, reviews, opinion, top tech deals, and more.
That’s again a big increase over the RRP. Interestingly, as 3DCenter points out, while prices for Nvidia’s GPUs continue to rise sharply, AMD’s GPUs are experiencing less noticeable price rises every month – and some have even dropped slightly (though they are still well above the RRP).
While this is just a snapshot of prices and availability at some German stores, in most other parts of the world we’re seeing similar patterns of GPUs being either out of stock, or selling for a lot more than they usually would.
Why is this happening and what can you do?
The reason GPU prices are skyrocketing in most markets is because of sheer demand. While a lot of demand comes from gamers wanting to upgrade their gaming PCs, a new boom in cryptocurrency mining, which uses graphics cards, has meant a surge in demand from miners looking to make money. Throw in the chip shortage caused by the Covid-19 pandemic, and you’ve got a perfect storm.
Because of this demand, it’s led to some retailers (and many sellers on sites like eBay) selling the GPUs for a lot more than they’d usually be worth.
So, what can you do about it? We really recommend that you do not buy one of these cards at such inflated prices, no matter how tempted you are. A bit over the asking price is fine, but if you’re looking at double or triple the price, please hold fire – at that point you’re simply being ripped off, and once the stock shortage ends, you’ll find that the price of these GPUs will plummet, leaving you seriously out of pocket. Also, by buying the GPUs at these high prices, you’re essentially encouraging retailers and sellers to jack up their prices – something you don’t want to do.
So, the best thing to do is keep an eye on retailers that are sticking as closely to the RRP as possible. We have a range of guides on where to buy the RTX 3080, where to buy the RTX 3070 and where to buy the RTX 3060, among others, which will keep you updated when stock comes in – and we’ll only recommend legitimate retailers that are selling them for sensible prices.
Otherwise, hold tight until stock properly returns. This may be easier said than done for people itching to upgrade, as we’ve heard from some retailers and manufacturers that stock shortages could go on into next year.
Meanwhile, Nvidia is continuing to look into ways to make its GPUs less attractive to cryptocurrency miners, which could hopefully lead to more availability for people who just want to play some damn games.
Matt is TechRadar's Managing Editor for Core Tech, looking after computing and mobile technology. Having written for a number of publications such as PC Plus, PC Format, T3 and Linux Format, there's no aspect of technology that Matt isn't passionate about, especially computing and PC gaming. He’s personally reviewed and used most of the laptops in our best laptops guide - and since joining TechRadar in 2014, he's reviewed over 250 laptops and computing accessories personally.