How to watch the Google Pixel 9 launch event live

The Google Pixel 9 Pro Fold will get a full reveal on August 13
(Image credit: Google)

Today is the day for a Made by Google event (that's August 13 at the time of writing), where we expect to see a whole suite of Pixel devices, from phones to watches, foldables to earbuds, and of course plenty of AI. Right now we have our Made by Google live blog up and running to bring you all the news and views from the event, as well as last-minute leaks and rumors. 

The Made by Google event follows May's Google I/O 2024 showcase, where the search giant talked up the AI future of Android, its Google Gemini AI chatbot, and the super-smart Project Astra; that's if the latter ever makes it out of a lab. 

However, the August event will focus on hardware, with new phones and wearables sure to be in the spotlight. Still, we expect Google to champion a lot of AI features for these new devices. 

So read on for how to watch the Made by Google event on August 13, and a brief overview of what to expect. 

How to watch the Made by Google Pixel 9 launch

The upcoming Made by Google doesn't have a snazzy name or strapline, but it will be livestreamed on August 13, at 10am PT / 1pm ET / 6pm BST, which is August 14 at 3am AEST. 

The best way to watch August's Made By Google event will be on YouTube on the Made by Google channel. Alternativley, you can also go over to the Google store to register your interest and get alerts on the latest Pixel news.

However, we'll be live blogging the presentation, and we'll have boots on the ground at Google's Mountain View headquarters to bring you the latest news from the event; keep an eye on the TechRadar TikTok for videos from the showcase. 

#MadeByGoogle ‘24: Keynote - YouTube #MadeByGoogle ‘24: Keynote - YouTube
Watch On

What to expect at the August made by Google event

The Google Pixel 9 Pro on an orange background

(Image credit: Google / Future)

Google has already officially stated that the Google Pixel 9 Pro and Pixel 9 Pro Fold will be revealed at the Made by Google event. Therefore, we also expect to see the Google Pixel 9

The Pixel 9 and Pixel 9 Pro aren't expected to have huge upgrades over their predecessors. But images so far show a new horizontal pill-shaped design for the Pro's rear cameras, and leaked images have shown that change will filter down to the standard Pixel 9. Expect a new Tensor G-series chip as well, focusing on powering AI tools on-device. 

There have been rumors and tidbits of information about a Google Pixel 9 Pro XL, which looks set to bring a larger display and battery to the next-generation Pixel lineup. However, it's unclear if the XL phone, if legitimate, will get unique features beyond the screen and battery. 

The Pixel 9 Pro Fold looks set to be a big upgrade over the Google Pixel Fold. Expect a powerful chipset, a new suite of rear cameras that look set to follow the specs and capabilities of the 9 Pro, and a tweaked design to make for a thinner foldable phone that still sports a large interior screen. 

There are also hints that we could expect the rumored Google Pixel Watch 3, where we hope to see improved performance, better battery life, and a suite of smart features. And we'd not be surprised to see the likes of the Google Pixel Buds Pro 2, which are likely to have improved audio over their predecessors but also be compatible with Google Gemini AI features. 

Introducing the Google Pixel 9 Pro - YouTube Introducing the Google Pixel 9 Pro - YouTube
Watch On

In short, the August 13 Made by Google event looks set to have a bounty of new Pixel products to peruse and potentially pre-order. 

You might also like

Managing Editor, Mobile Computing

Roland Moore-Colyer is Managing Editor at TechRadar with a focus on phones and tablets, but a general interest in all things tech, especially those with a good story behind them. He can also be found writing about games, computers, and cars when the occasion arrives, and supports with the day-to-day running of TechRadar. When not at his desk Roland can be found wandering around London, often with a look of curiosity on his face and a nose for food markets. 

Read more
Google app on phone
Google in 2024: the hits, the misses, plus what to expect in 2025
Google Pixel 8a in aloe green showing
Google Pixel 9a: latest news, rumors, and everything we’ve heard so far
Google Pixel 9 Pro on mint green background
The best Google Pixel 9, Pixel 9 Pro, and Pixel 9 Pro XL deals for February 2025
Samsung Galaxy Unpacked – 9 things we saw and learned, including the Galaxy S25 Ultra and Edge
Samsung Galaxy Unpacked – Galaxy S25 Ultra, S25 Edge and 9 things we learned
Samsung Galaxy S25 Ultra in four colors on a black background, screenshot from the Samsung Unpacked January 2025 livestream
Samsung Galaxy S25 launch as it happened – Galaxy S25 Ultra launched, S25 Edge teased as one more thing
A woman wearing smart glasses next to the CES logo and Romi robot
CES 2025: all the latest news and reviews from the world's biggest tech show
Latest in Google Pixel Phones
Google Pixel 9 in Wintergreen showing back camera bar
The Google Pixel 10 could get a big camera boost if this new leak is legit
Google Pixel 9 on green grey background with price cut text overlay
Want to get a half-price unlimited plan and a Google Pixel 9 for just $400? Check out Mint Mobile this week
Google Pixel 8 review Pixel 8 Pro cameras
Is your Google Pixel 9 screen flickering or are the haptics a lot more intense? You aren't alone, and thankfully there's a fix
Google Pixel 9
There's something strange going on with Google Pixel phone vibrations after the latest update
Google Pixel 8a
Latest leaked Google Pixel 9a images hint at new purple color and the tiniest of camera bumps
Google Pixel 9 Pro
Your older Pixel phone just got a performance and camera boost thanks to Google's new software update
Latest in News
Google Gemini Robotics
Gemini just got physical and you should prepare for a robot revolution
Lilo & Stitch Official Trailer
Stitch crashes into earth and steals our hearts with the first trailer for the live-action Lilo & Stitch
GTA 5
GTA Online publisher Take-Two is gunning for a black market that’s basically heaven for cheaters
Y2K cast looking shocked
Y2K has a streaming release date on Max, so you can witness the technology uprising at home
The Discovery+ homepage
Discovery+ just got a big update to its streaming app that makes it more like Max – here are 5 great new features to try
Two Android phones on a green and blue background showing Google Messages
Struggling with slow Google Messages photo transfers? Google says new update will make 'noticeable difference'