These Black Friday AirTag deals are so good, I've bought four of Apple's trackers

(Image credit: Future / Apple)

I've been tracking the best Black Friday phone deals for the past few days, but among the myriad discounts on iPhones, Samsung phones, and Pixel devices is a much more low-key Black Friday deal on an equally useful piece of tech.

I am, of course, talking about Apple AirTags, which have been discounted to near-record-low prices at Amazon in both the US and UK for Black Friday. Right now, you can pick up a four-pack of Apple's pocket-sized object trackers for just $72.99 (down from $99) in the US, or £84 (down from £119) in the UK. Single-pack AirTags are on sale in both regions, too, at just $24 (down from $29) in the US and £28 (down from £35) in the UK.

Today's best Apple AirTag deals

I already own an AirTag, but seeing as it stays firmly in the pocket of my suitcase – which isn't the only item I want to keep an eye on – I've used Amazon's AirTag four-pack deal to increase my AirTag arsenal to five. The Airport baggage handlers won't know what's hit them.

Apple is reportedly gearing up to launch new Apple AirTags in the first half of 2025, but I'm not sure the promise of longer battery life outweighs the money you can currently save on the original (and perfectly good) model.

For more Apple-related Black Friday discounts, check out our dedicated Black Friday Apple deals page.

More of today's Black Friday sales in the US

Amazon: up to 65% off Apple, PS5, Kindle
AO: deals on appliances, TVs and laptops
Argos: up to 50% off toys, Lego, TVs and gifts
Boots: up to 60% off Dyson, Oral-B and Philips
Carphone Warehouse: iPhone 16 for £29.99p/m
Currys: deals on TVs, appliances, laptops
Dell: laptops, desktops, monitors from £299
Dyson: up to £150 off
Ebay: up to 50% off refurbished tech
EE Store: £40 off the PlayStation5 Pro
Jessops: up to £900 off cameras and drones
John Lewis: up to £300 off laptops and TVs
LG: £1,000 or more off TVs and appliances
Ninja: up to £70 off air fryers
Nintendo: up to 30% off Switch and Lego
Samsung: up to £700 off TVs & phones
Shark: up to £100 off vacuums
Sonos: up to 20% off speakers and soundbars
Very: up to 30% off appliances & clothing

More of today's Black Friday sales in the UK

Amazon: TVs, smart home & air fryers from $12.99
Apple: AirPods, iPads, watches from $89.99
Best Buy: $1,000 off TVs & laptops
B&H: $600 off Nikon, GoPro, Canon & Sony
Dell: Inspiron & XPS laptops from $279.99
Dyson: up to $250 off vacuums
Home Depot: 40% off tools & appliances
Roborock: up to $700 off robot vacuums
Saatva: up to $600 off luxury mattresses
Samsung: $2,500+ off TVs, phones & appliances
Shark: up to 55% off
Target: furniture, decor, tech & clothing
Walmart: cheap TVs, robot vacs & AirPods
Wayfair: 70% off furniture & decor

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Axel is TechRadar's UK-based Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site's Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion. Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he then earned an NCTJ qualification as part of the company’s inaugural digital training scheme.