Samsung Galaxy S25 Ultra price rumors: how much is the top S25 model likely to cost?

Samsung’s Ultra phones are always pricey propositions. After all, they sit at the top of the Galaxy S line, and that’s Samsung’s top non-foldable smartphone series.

So outside of the best foldable phones there aren’t many handsets that cost much more than a Galaxy S Ultra, and the Samsung Galaxy S25 Ultra is unlikely to be any exception to that.

But you probably guessed this phone would be expensive, the real question is exactly how much it might cost. For that, we don’t yet have a definitive answer, but thanks to leaks and previous pricing we can make some predictions.

You'll find those below, but note that we should know the official price very soon, as the Samsung Galaxy S25 Ultra is set to launch later today (January 22), and we already have a Samsung Galaxy Unpacked S25 live blog where you can follow along with the announcements.

Samsung Galaxy S25 Ultra price predictions

One thing we can say almost for certain is that the Samsung Galaxy S25 Ultra won’t cost any less than the Samsung Galaxy S24 Ultra. So the best case scenario is probably it retaining the current model’s price.

That would mean a starting price of $1,299.99 / £1,249 / AU$2,199, but you can see full pricing for the Samsung Galaxy S24 Ultra’s various configurations in the chart below.

The prices in that chart are a best case scenario then, but there’s a high chance that the Samsung Galaxy S25 Ultra will actually cost more than that.

For one thing, this phone will probably use a Snapdragon 8 Elite chipset. And that in itself could mean a higher price, as Qualcomm said this chipset would be more expensive than the previous model, which is used by the Galaxy S24 Ultra.

Tipsters have got a bit more specific, with one saying that the Snapdragon 8 Elite costs around 20% more, and another saying this chipset is roughly $40 (around £30 / AU$60) more expensive.

In which case, if Samsung passes that price increase on to buyers, then the Samsung Galaxy S25 Ultra could start at more like $1,340 / £1,280 / AU$2,260. However, there are a lot of other potential variables that could affect the price too.

Indeed, another leak suggests the Samsung Galaxy S25 Ultra could cost around 150,000 won (roughly $105 / £80 / AU$165) more, which would mean a starting price of roughly $1,400 / £1,330 / AU$2,365. This is apparently due both to the expensive chipset and the falling value of the South Korean won.

We've also heard a similar increase in a European Samsung Galaxy S25 series price leak, and another recent leak also points to a slight price increase for the Samsung Galaxy S25 Ultra.

On the positive side, Samsung sells so many phones that it might have been able to work out a favorable deal with Qualcomm, reducing the price per unit of the chipset. Plus, multiple sources have specifically said that the price of the Samsung Galaxy S25 Ultra might be the same as that of the S24 Ultra.

These sources that claim the price won't be rising made these claims more recently, which makes us optimistic that they might be correct.

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But on the other hand, inflation could also push the price up, as could the various improvements we’re expecting in the Samsung Galaxy S25 Ultra.

Indeed, we've elsewhere heard that the price to produce the Samsung Galaxy S25 Ultra has apparently risen by $110 (around £85 / AU$170), making a price rise "unavoidable."

Still, however much it costs you could be getting a significantly better phone for your money than you would with the Galaxy S24 Ultra. Beyond the likely presence of a far more powerful chipset, leaks also point to an upgraded ultra-wide camera, more RAM, a bigger screen, and a refined design.

So the Samsung Galaxy S25 Ultra specs could be quite an upgrade, and may go some way towards justifying any price increases.

Still though, this is sure to be an expensive phone, but right now if we had to guess, we’d say it’s likely to cost roughly the same as its predecessor, since the most recent leaks largely point in that direction.

You might also be able to essentially make it cheaper than those prices by pre-ordering, as a rumor suggests that free storage upgrades will be offered with Samsung Galaxy S25 Ultra pre-orders.

We should find out very soon, as the Samsung Galaxy S25 series release date is today (January 22), with the launch event starting at 10am PT / 1pm ET / 6pm GMT, which is 5am AEDT on January 23 for those in Australia.

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