Two reasons why it's a good idea to reserve a Samsung Galaxy S25 today

(Image credit: Samsung)

Samsung has announced that the next Samsung Unpacked event will take place on January 22 and that can mean only one thing: the next generation of Samsung Galaxy flagship phones are on the way.

For those who don't know, you can already reserve one of these 'mystery' devices ahead of the event via a simple email sign-up and get $50 in Samsung credit. While the devices haven't been unveiled yet, it's almost certain that they are the much-anticipated Galaxy S25 range.

For the record, Samsung did the exact same thing for the release of the Galaxy S24 range this time last year – and again for the Flip 6 and Fold 6 back in late 2024. It's one of the brand's favorite ways to drum up hype for a new model so it's no surprise that's the case again for this upcoming release.

Reserve the next Samsung Galaxy device today

Why it's a good idea to reserve a device now

Samsung Galaxy S24 Ultra hands on handheld back angled camera — (Image credit: Future | Alex Walker-Todd)

I sound like a broken record recommending this reservation campaign but it really is a good idea to check this out if you're even a little bit interested in the upcoming devices.

Firstly, it's completely free with zero commitment regardless of whether you pre-order or not. If you don't like the look of the devices or their new features (or price) once they're officially unveiled then you can simply skip over without having to lay down any cash.

Secondly, the $50 credit included with this deal doesn't sound like a lot but it's surprisingly handy for things like earbuds, cases, smart tags, and so on. These are accessories that Samsung usually loves to offer cheap with bundles at Samsung launches so this is going to likely prove useful all around. This free credit will also run alongside whatever deals Samsung chooses to offer up as the main course for the Galaxy S25 launch.

Somewhat cryptically teased on the Samsung reservation page is 'additional discounts of up to $1,250', which I predict is some form of trade-in rebate and a free storage upgrade. Either way, with this reservation bonus you'll already have a decent amount of credit for accessories should they also be on sale.

Also available at Samsung this week

Samsung Galaxy S24 Ultra: up to $950 off with a trade-in, or $500 off upfront at Samsung
Not interested in the upcoming devices? Samsung has just quietly dropped the best deal I've ever seen at the official retailer on the Galaxy S24 Ultra. For a limited time, you can stack a massive $200 upfront discount on top of either a trade-in rebate of up to $750 or a further upfront discount of $300. In the case of the latter, it's possible to get a fully unlocked device without the usual trade-in criteria for a brand-new record-low price of just $799.

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Alex is TechRadar's deals editor, specializing in getting our readers the best bang for the buck on the tech that we know and love. He's a dab hand at covering retailer events like Black Friday and Amazon Prime Day having over seven years of e-commerce experience at Future PLC; including bylines at our sister sites T3 and GamesRadar. Alex's expertise touches on most areas of TechRadar but he has a particular love for phones, laptops, and cameras, being an avid photographer. Outside of work, you'll find him indulging his love for street and travel photography, at home working on music, or down at the local climbing gym.