Adobe Firefly unveils first video generation model that it says is "safe to use"

Adobe Firefly
(Image credit: Adobe)

  • New Adobe Firefly Video Model is “IP-friendly and commercially safe”
  • It’s available in beta now through the web app or Premiere Pro
  • Current plans support five-second 1080p video generations, 4K coming soon

Adobe has lifted the wraps off what it’s calling the “only generative AI video model that is IP-friendly and commercially safe.”

The new Firefly Video Model is available to try in beta on the Firefly web app and Adobe Premiere Pro with Generative Extend, and can produce production-ready AI-generated video content for creatives can use to support their online campaigns.

The addition of a video-generating tool adds to Adobe's growing Firefly suite available through the web app, including its popular image generator tool. To date, the company’s AI portfolio has generated 18 billion assets globally, a number that appears to be exponentially rising.

Adobe Firefly Video Model

Users can create videos with text prompts or images, then refine the shots with tweaked camera angles and add further atmospheric and design elements. Available in beta, users subscribers can produce 1080p content, but a future update will bring the option to reduce the video quality for quicker processing and 4K resolution for a clearer finish.

To coincide with the beta launch of the Firefly Video Model, Adobe is also adding a Firefly Standard and Firefly Pro plan to its subscription options. The company envisions creators picking up the AI-generated video and refining it in its other Creative Cloud software, like Premiere Pro.

“We've been thrilled to hear from beta customers who've found it a game-changer for ideating concepts and producing stunning videos, and we can’t wait to see how the creative community uses it to bring their stories to the world," noted Adobe’s digital media business president, David Wadhwani.

Firefly Standard and Pro - check it out here - include unlimited access to Firefly imaging and vector features, plus tiered capacity for video and audio features, starting with 2,000 video/audio credits and up to 20 five-second 1080p videos for $9.99 per month.

The higher plan, priced at $29.99 per month, increases capacity to 7,000 credits and 70 five-second videos.

Create AI assets for free with Adobe Firefly

Create AI assets for free with Adobe Firefly

Firefly keeps getting stronger with every update. Want to see how Adobe's pro-level generative AI can help your business? Try out Firefly's tools by clicking here.

You might also like

TOPICS
Craig Hale

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
AI image generated by Adobe Firefly of a woman on a street
What is Firefly: everything you need to know about Adobe’s safe AI image generator
3D version of the Adobe logo
Adobe's latest Firefly AI tool will let you edit thousands of images in one go
AI Studios
What is AI Studios by DeepBrain? Everything we know about the AI avatar maker
Adobe Sensei
What is Adobe Sensei? Everything we know about Adobe's AI platform
Luma Labs Ray 2
This AI video generator can make a banana typing look realistic – and might challenge Sora
Sora-generated image
What is OpenAI's Sora? The text-to-video tool explained and how you can use it
Latest in Pro
Hands typing on a keyboard surrounded by security icons
Outdated ID verification myths put businesses at risk
China
Chinese hackers targeting Juniper Networks routers, so patch now
Google Meet create custom backgrounds
More AI features are coming to Google Workspace
Mac Studio on a desk
I compared Apple's Mac Studio M3 Ultra with 10 Windows workstations and I am truly shocked by what I found
Google Chrome dark mode
Google updates Chrome extension rules to ban affiliate link injection without user action or benefit
Abstract image of robots working in an office environment including creating blueprint of robot arm, making a phone call, and typing on a keyboard
This worrying botnet targets unsecure TP-Link routers - thousands of devices already hacked
Latest in News
Google Gemini Robotics
Gemini just got physical and you should prepare for a robot revolution
Lilo & Stitch Official Trailer
Stitch crashes into earth and steals our hearts with the first trailer for the live-action Lilo & Stitch
GTA 5
GTA Online publisher Take-Two is gunning for a black market that’s basically heaven for cheaters
Y2K cast looking shocked
Y2K has a streaming release date on Max, so you can witness the technology uprising at home
The Discovery+ homepage
Discovery+ just got a big update to its streaming app that makes it more like Max – here are 5 great new features to try
Two Android phones on a green and blue background showing Google Messages
Struggling with slow Google Messages photo transfers? Google says new update will make 'noticeable difference'