Businesses want to turn to AI for more specialized tasks, but aren't always sure how

A representative abstraction of artificial intelligence
(Image credit: Shutterstock / vs148)

  • Business leaders are preparing to invest in AI for core business areas
  • 25% want to use AI for specific tasks like translation
  • AI is helping humans, not replacing them

Nearly three-quarters (72%) of executives plan to embrace AI this year, with nearly a third prioritizing investments in core business areas, new research has claimed.

Operations, workplace tools and specialized tasks like translation are all set to receive further injections of artificial intelligence in 2025, a report from DeepL (perhaps unsurpisingly) says.

More broadly, the research explores how AI is shifting from experimentation to execution as clear budget allocations and strategic applications start to emerge.

Businesses are starting to have a clear picture of how AI can help

DeepL Founder and CEO Jarek Kutylowski stated more than half of C-Suite execs spend more than an hour every day dealing with ineffective communication, leading to one in four (25%) wanting to use AI for specific tasks like translation.

As AI evolves from becoming a novelty to proving its uses across various business applications, DeepL says 2025 will be the year that companies pay more attention to how AI is bringing ROI-positive value to them.

Market expansion (35%), engaging customers across borders (32%) and customer service (24%) were cited among the top language obstacles faced by businesses, with leaders in the Netherlands (30%), Germany (29%), Belgium (28%), France (26%) and the US (25%) showing the highest commitment to AI spend this year to tackle these challenges.

Kutylowski summarized: “To address this, what we’re seeing through our research is that businesses are increasingly turning to AI solutions.”

Panasonic Connect Senior Manager Shoji Otsubo added: “In order to communicate with people from other countries, naturally, we have to use English, and it’s always urgent. It used to take staff up to half a day to translate a document created in Japanese into English. Now that we are using DeepL, we can do this task very fast.”

Rather than threatening to displace human workers, language AI has been observed supporting external translation agencies (32%), supporting in-house translation teams (31%) and embedded into key products (26%), proving its position as a human aid and productivity booster.

You might also like

Craig Hale

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Two people high fiving in a business meeting.
CEOs increasingly admitting AI could be the key to business success
Artificial Intelligence
Get ready for even more AI at work - business spending set to double this year
Manager is verifying the validity, security, approving requests, quality assurance, investment contracts. Online digital document work, paperless office. online survey. Checking mark up on check boxes
AI is helping firms feel optmistic in 2025, but lack of skills is not helping
Half man, half AI.
Not that many workers are heavily reliant on AI - yet
Artificial intelligence India
Businesses are keen to embrace AI agents, but still struggle to start
Artificial Intelligence
The future of business processes: Three functions that GenAI will transform
Latest in Pro
Hands typing on a keyboard surrounded by security icons
Outdated ID verification myths put businesses at risk
Google Chrome dark mode
Google updates Chrome extension rules to ban affiliate link injection without user action or benefit
Abstract image of robots working in an office environment including creating blueprint of robot arm, making a phone call, and typing on a keyboard
This worrying botnet targets unsecure TP-Link routers - thousands of devices already hacked
Windows 10 button on a keyboard
Microsoft’s Remote Desktop app becomes the Windows App
Abstract image of cyber security in action.
Four key questions to strengthen your cyber threat detection strategy
Avast cybersecurity
UK cybersecurity sector could be worth £13bn, research shows
Latest in News
Two Android phones on a green and blue background showing Google Messages
Struggling with slow Google Messages photo transfers? Google says new update will make 'noticeable difference'
Elayne, Egwene, and Nynaeve dressed regally and on horseback in The Wheel of Time season 3
'There's a reason why we do it': The Wheel of Time showrunner responds to fans who are still upset over the Prime Video show's plot alterations
Google Pixel 9
Android 16 could bring an improved Samsung DeX-style desktop mode to more phones
An Nvidia GeForce RTX 4060 Ti
Nvidia could unleash RTX 5060 and 5060 Ti GPUs on PC gamers tomorrow, but there’s no sign of rumored RTX 5050 yet
AI writing
ChatGPT just wrote the most beautiful short story, and I wonder what I'm even doing here
Google Chrome dark mode
Google updates Chrome extension rules to ban affiliate link injection without user action or benefit