GenAI development is pushing along cloud adoption at a record pace

Digital clouds against a blue background.
(Image credit: Shutterstock / Blackboard)

  • Nutanix report claims data privacy and security are pushing companies to invest more
  • $57.3bn spent on compute and storage infrastructure in Q3 2024
  • 90% of firms expect costs to rise, but 70% are hopeful for an ROI in the next 2-3 years

Sky-high rates of GenAI adoption are leading to sky-high rates of cloud adoption, a new report by Nutanix has claimed, saying four in five (80%) organizations have already implemented a generative AI strategy.

The study found the majority (94%) of respondents agree their organization now benefits from adopting cloud-native applications and containers, with nine in 10 (90%) reporting that at least some applications are containerized.

However, Nutanix flags the usual suspects when it comes to what’s holding businesses back, and that largely boils down to their existing IT infrastructure.

GenAI and cloud go hand-in-hand

Central to the discussion around cloud adoption is security, with nearly all (95%) respondents citing security and privacy as a primary concern with generative AI. Nine in 10 (90%) subsequently prioritized data privacy when they implement GenAI solutions, but even more (95%) believe that they could do better.

“Many organisations have reached an inflection point with GenAI implementation and deployment,” said Nutanix's SVP for Product and Solutions Marketing, Lee Caswell. “To successfully unlock ROI with GenAI projects, organisations need to take a holistic approach to modernising applications and infrastructure and embrace containerisation.”

Given that an overwhelming majority (98%) of respondents face challenges when it comes to scaling generative AI workloads, IT infrastructure was chosen as the number one area for investment in order to support AI.

When global cloud spend hit $78.2 billion in Q2 2024, up 19% year-over-year, Canalys VP Alex Smith commented: “Hyperscalers hope that AI-powered services become the next compelling reason for customers to transition to the cloud.”

Later, in Q3 2024, IDC found that spending on compute and storage infrastructure products for cloud deployments, including dedicated and shared IT environments, increased 115.3% year-over-year in the three-month period, accounting for $57.3 billion.

“Cloud infrastructure spending growth continues being driven by accelerated servers related investments that not only aim to cover AI initiatives but also support large HPC projects that were unveiling recently,” said Juan Pablo Seminara, Director for IDC's Worldwide Enterprise Infrastructure Trackers.

Half (52%) also believe IT training is necessary, with 48% suggesting that hiring new talent could help.

The foundation work sounds expensive, and for many (90%), IT costs are expected to rise, however there is plenty of hope that the expenses could be worth it, with 70% expecting to make a return of their investment within the next two to three years.

On a more personal level, more than half (53%) of respondents believe that GenAI advancements will provide them with an opportunity to become an AI expert.

You might also like

Craig Hale

With several years’ experience freelancing in tech and automotive circles, Craig’s specific interests lie in technology that is designed to better our lives, including AI and ML, productivity aids, and smart fitness. He is also passionate about cars and the decarbonisation of personal transportation. As an avid bargain-hunter, you can be sure that any deal Craig finds is top value!

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Read more
Digital clouds against a blue background.
Companies still want to do more with cloud, but security remains a key concern
Data center racks with cables and servers
Spending on data centers hit a high in 2024, but it won't last
Digital clouds against a blue background.
Cloud spending to reach a staggering $723bn in 2025, thanks partly to the explosive demand for AI resources
Artificial Intelligence
Get ready for even more AI at work - business spending set to double this year
Cloud computing graphics.
4 key trends redefining the IT landscape
Digital clouds against a blue background.
Spending on cloud infrastructure could actually fall in 2025
Latest in Pro
Woman shocked by online scam, holding her credit card outside
Cybercriminals used vendor backdoor to steal almost $600,000 of Taylor Swift tickets
Customer service 3D manager concept. AI assistance headphone call center
The era of Agentic AI
Woman using iMessage on iPhone
UK government guidelines remove encryption advice following Apple backdoor spat
Cryptocurrencies
Ransomware’s favorite Russian crypto exchange seized by law enforcement
A hand reaching out to touch a futuristic rendering of an AI processor.
Balancing innovation and security in an era of intensifying global competition
Wordpress brand logo on computer screen. Man typing on the keyboard.
Thousands of WordPress sites targeted with malicious plugin backdoor attacks
Latest in News
MacBook Air mute key
The new M4 MacBook Air finally fixes an Apple keyboard annoyance that's been around for decades
A collage of Ellie and Joel in The Last of Us season 2
The Last of Us season 2's new trailer teases a huge showdown between Bella Ramsey's Ellie and Pedro Pascal's Joel, but the big moment I'm waiting for is still being held back
Apple iPhone 16 Pro Max REVIEW
New iPhone 17 Air leak may have revealed some key specs – and how it compares to the iPhone 17 Pro Max
Gaming with AI
I asked Gemini to play a text-based adventure game with me and the AI whisked me away to a word-based fantasy
Apple iPhone 16 Review
Three iPhone 17 model dummy units appear in a hands-on video leak
The Samsung Galaxy S25 Edge on display the January 22, 2025 Galaxy Unpacked event.
New Samsung Galaxy S25 Edge may have revealed some key details – including its price