Sharp unveils surprisingly affordable, high brightness 4K projectors aimed at businesses — but will it be enough to fend off Optoma new unbelievable powerhouse

Sony 4K projectors
(Image credit: Sony)

Sharp has announced a new pair of 4K projectors, the XP-P601Q and XP-P721Q, that offer extremely high level projection in 4K UHD, ideal for both usage at home for pleasure but also in work environments such as in museums or classrooms. 

The higher-end XP-P721Q model can hit a staggering 7,200 lumens, and the XP-P601Q reaches a respectable 6,000 lumens - but one of the best features is what isn't there: Sharp says the lack of lamp or filter can provide years of worry-free usage. 

Sharp built both the P721Q and P601Q with a 1.6 times motorized zoom lens, coupled with motorized vertical and horizontal lens shift, which can help you set up the projector in more spaces. This means that, even with obstacles in the way, the projector will offer a square image that is aligned with the wall or surface.

Projectors that last 

The company is also utilising HDBaseT inputs, instead of HDMI, so that users can run cable that covers all three of sound, video, and control, further reducing the amount of hassle needed to instal the P721Q or P601Q. There are also Tilt-free and Roll-free capabilities to support mounting on the wall, floor, or in portrait.

“Bringing a high quality 4K UHD resolution projector to market as our first Sharp projector since our [NEC] joint venture further demonstrates our leadership role in the higher resolution projector market,” says Sharp executive Ryan Pitterle.

“The new Sharp P Series projectors, with their maintenance free design are going to be the new industry standard for 4K UHD projectors thanks to the more than 35 years of projector heritage and expertise gained from our joint venture with NEC.”

According to B&H, the XP-P601Q costs $5,199, and the XP-P721Q costs $6,499. Both come with a five-year warranty. 

Don't count out Optoma

Optoma

(Image credit: Sharp)

Sharp isn't operating in a vacuum for the best business projectors, and there is serious competition from Optoma, which has its own 4K monitor, the ZK708T. (Yes, all high-end projector names are like this.) 

According to Optoma, the ZK708T can work for up to 30,000 hours, and is even certified for 24/7 usage, making it attractive to venues and other spaces that want to project continuously for a long time. Sharp says the P Series projectors are good for at least 20,000 hours. 

Optoma also includes HDBaseT 3.0, a dust resistant body, built-in 15W speakers, 360° projection, Telnet, 3D content support, and tops out at 7,000 lumens, so slightly below the top-end P721Q, but only just. The ZK708T costs $4,999. 

MORE FROM TECHRADAR PRO

Max Slater-Robins has been writing about technology for nearly a decade at various outlets, covering the rise of the technology giants, trends in enterprise and SaaS companies, and much more besides. Originally from Suffolk, he currently lives in London and likes a good night out and walks in the countryside.

Read more
Epson EH-QS100W projector lifestyle images
Epson's super-bright new ultra short throw 4K projectors promise easy elite home theater pictures up to 160 inches
Optoma UHZ68LV 4K Laser projector
Optoma's new 4K laser projector promises high brightness with both Dolby Vision and HDR10+, so it knows what to do with it
Epson QB1000 on table
I tested the Epson QB1000, and this stunning, super-bright projector is perfect for gaming
Hisense P1X Pro on a pink background
Best ultra short throw projectors 2025: big, bright images from a box
JMGO Ultra O2S ultra short throw projector
The 'world's smallest' ultra short throw projector promises lush 100-inch images from a tiny box, and with Google TV built in
Hisense L9Q projector beaming image of masked face on screen
The 7 best projectors at CES 2025
Latest in Pro
An image of network security icons for a network encircling a digital blue earth.
Why effective cybersecurity is a team effort
Data leak
Hacked Tata Technologies data leaked by ransomware gang
Intel CEO Lip-Bu Tan
Intel reveals its new CEO
An AI face in profile against a digital background.
How to harmonize the complexities of global AI regulation
Data center racks with cables and servers
Data centers are being pushed to their limits, but digital twins could help
Person using a laptop.
The hidden costs of your on-premise software
Latest in News
Samsung Galaxy Z Fold 6
The Samsung Galaxy Z Fold 7 could be in line for a Galaxy S25 Ultra-level camera upgrade
Data leak
Hacked Tata Technologies data leaked by ransomware gang
A close up of Billy Bob Thornton's Tommy Norris in Paramount Plus' Landman TV series
The Taylor Sheridan supremacy lives on at Paramount+ as Landman gets renewed for season 2
Ryzen 9000 promotional material
AMD's most powerful processor ever actually runs better on Windows 10 than Windows 11
The logo and key art for Inzoi.
The newly revealed Inzoi system requirements are enough to make me go back to The Sims 4
A white Samsung logo on a black sign, people with suitcases walking past
Samsung tipped to unveil first-ever bone-conduction headphones at Galaxy Z Fold 7 event