HubSpot and Canva team up to level the creative playing field

(Image credit: Future)

Canva and HubSpot unveiled a new integration
The new offering is designed for small businesses and solopreneurs
It's available globally right now

Canva and HubSpot have just announced a partnership that will see Canva’s design tools integrated into HubSpot’s customer relationship platform.

In a press release shared with TechRadar Pro earlier this week, the two companies said the new integration will give growing businesses, small and medium-sized organizations, and solopreneurs, a creative edge that will level the playing field against large enterprises and other big budget organizations.

The embedded experience, which includes Canva’s complete design offering, as well as Magic Studio AI tools, will be accessible through a native “Design with Canva” button, now available in the HubSpot portal.

How the integration works

As the announcement explains, teams will now be able to add Canva Pro Elements to their designs, comment and share Canva designs with their teams, and find designs created in HubSpot on their Canva homepage. The two organizations claim businesses will be able to create on-brand content “in minutes”, including email templates, social posts, and landing pages.

For example, to add an image to a social post, ad, page, or email, users can simply click the Upload icon and select “Design with Canva”. From there, they can select a format, design the image in the Canva editor, and press Save.

“Visual storytelling is one of the most powerful ways to show, not tell, your story to customers - one image can do the work of a thousand words,” said Karen Ng, Senior Vice President of Product & Partnerships at HubSpot. “By bringing together Canva's creative platform with HubSpot's customer platform, we're making it fast and easy for teams to create professional designs at scale. Whether you're a team of one or hundreds, this integration empowers you to meet the growing content demands of today's market.”

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Sead is a seasoned freelance journalist based in Sarajevo, Bosnia and Herzegovina. He writes about IT (cloud, IoT, 5G, VPN) and cybersecurity (ransomware, data breaches, laws and regulations). In his career, spanning more than a decade, he’s written for numerous media outlets, including Al Jazeera Balkans. He’s also held several modules on content writing for Represent Communications.