The world's leading website builder just launched an AI-powered agent and it's designed to help grow your business

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Astro is the first of many AI agents to be released on Wix

Wix App Builder
(Image credit: Wix)
  • Wix introduced Astro, a new AI chatbot
  • The tool is designed to track and optimize websites, and more
  • It is available for English users right now

Wix, one of the best website builders on the market, has launched a new Artificial Intelligence (AI) business assistant, designed to track and optimize websites, create new content, expand business, and more.

The AI tool, called Astro, boasts “hundreds” of different skills and capabilities, with more being added every day.

With Astro, users will be able to query and perform different business and back-office tasks through conversational input.

Available now

Wix explained the different capabilities of the business assistant, including data-driven insights and optimization (users can track their site’s performance and analyze visitor behavior), content creation (users can generate and manage blogs, media, email marketing, and social copy), business expansions (by adding new products, exploring dropshipping options, and more), and seamless subscription and permission management (users can manage premium plans, personalized recommendations, and more).

At first, the tool will be available for Wix and Wix Studio users in English, with a “gradual” rollout for other languages.

The company also said that Astro will be the first in a series of agents planned to be rolled out to Wix users, “setting the stage for enhanced productivity and providing more opportunities to monetize and grow their businesses.”

“Astro seamlessly integrates powerful capabilities into a single interface, making it easier than ever for users to manage their businesses efficiently,” said Guy Sopher, Head of the AI Platform Group at Wix.

“With this being the largest collection of skills we’ve ever incorporated into a single assistant at Wix, boasting hundreds of different skills and capabilities, with more added every day, Astro acts as a trusted guide, and provides real-time insights and personalized recommendations to help users optimize their sites.”

Wix has been adding AI assistants to different parts of its offering for a while now, including the AI theme assistant, a virtual agent for customers, and the Business Launcher.

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Sead Fadilpašić

Sead is a seasoned freelance journalist based in Sarajevo, Bosnia and Herzegovina. He writes about IT (cloud, IoT, 5G, VPN) and cybersecurity (ransomware, data breaches, laws and regulations). In his career, spanning more than a decade, he’s written for numerous media outlets, including Al Jazeera Balkans. He’s also held several modules on content writing for Represent Communications.

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