Could GoDaddy’s new AI tool replace your marketing agency?

screenshot of a video about GoDaddy Airo tool

(Image credit: GoDaddy)

GoDaddy has launched Airo, a new AI-powered tool built to support small businesses.

Airo leverages AI technology to automatically deliver a host of marketing materials including domain suggestions, logos, email marketing campaigns, and more.

The new AI tool is free to use, although you will need to purchase a domain to generate the bespoke marketing materials. There are also paid options that can be unlocked such as premium email and website builder features and tools.

AI-powered small business tools

GoDaddy claims that, on average, small businesses can expect to save more than $4,000 and 300 hours of work in 2024 by using generative AI - yet few know where to start with leveraging new AI-powered technologies. This is where Airo aims to help.

Users start by inputting a short description of the business they want to launch. Airo then offers up suggestions for potential domains. Once a domain is purchased, the AI works to produce logo suggestions, website options, email accounts, email marketing campaigns, a fully populated social media calendar, social media and search engine ads, and even an option to register an LLC.

Businesses can pick and choose from the materials that Airo produces. For example, businesses that need a website can opt for an AI generated ‘Coming Soon’ landing page. Alternatively, Airo will use the information provided to build a full website complete with images and text. You can then use GoDaddy’s website builder tools to tweak and edit until it meets your needs.

Laka Sriram, VP of Product and lead on GoDaddy’s generative AI, told TechRadar that this is just the start of the company's AI offering for small businesses and other specialized tools such as one that will allow you to create an entire product or service catalog by simply taking a photo will be available to use soon.

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Owain has been building websites and online stores for his own and his client's businesses for over 8 years. Having taken on a role at TechRadar Pro in 2023, he now leads on all website builder and CRM content, spending his days researching, testing, and reviewing some of the best website building and CRM platforms on the market. He also has a passion for helping people get a great deal on website builders, delivering the best coupon and promo codes on the market. With an extensive background in business, Owain holds a BA(Hons) in Business and Marketing and has written for several leading publications including MarketingProfs, Website Builder Expert, Digital Doughnut, and NealSchaffer.com.