TechRadar Verdict
If you need a logo quickly and for free, the Squarespace Logo Maker is a good pick. It’s ideal for basic logos, but if you’re aiming for something more polished, you might want to try out more advanced tools.
Pros
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Accessible for all skill levels
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Create and download your logo at no cost
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Easy-to-use editor
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Integration with Squarespace’s site builder
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Instant logo preview on various media
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Multilingual support including Latin, Cyrillic, and Simplified Chinese
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You can create a professional-looking logo in minutes
Cons
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Basic customization
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Third-party icon limitations
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Logos are available in PNG format only
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You can't purchase exclusive rights to your logo
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Some icon placement issues
Why you can trust TechRadar
If you've spent any time online, chances are you've come across Squarespace, one of the best website builders famous for its sleek design and powerful features. Whether you're watching a YouTube video or browsing your favorite blog, it seems there's no escaping Squarespace. But today, we're diving into one of its lesser-known yet impressive tools - the Squarespace Logo Maker.
The Squarespace Logo Maker, which used to come with a price tag, is now offered at no cost, allowing everyone to create a personalized logo for free. Seamlessly integrated with Squarespace's site builder, this tool lets you easily add your new logo to your website in just a few clicks. It's a straightforward, quick option, ideal for small business owners, freelancers, or anyone seeking a simple, professional logo.
Of course, to apply your new logo to your Squarespace website you will need a Squarespace subscription. These start at $16/mo, but you can save when you use one of the top Squarespace promo codes.
In this review, we’ll examine the Squarespace logo maker's features and usability to help you decide if it's the right fit—or if you should consider alternatives like Wix Logo Maker or Tailor Brands.
If you want to find out more about Squarespace, you can read our full Squarespace review.
Core features of Squarespace free logo maker
Squarespace’s Logo Maker keeps things simple, offering the key tools you need to create custom logos, perfect for beginners looking for an easy way to get started.
Icon library
One of the noteworthy features of the Squarespace Logo Maker is its integration with the Noun Project, which gives you access to a collection of over 2 million icons. This rich library offers a wide range of choices, so you can easily find an icon that matches your brand’s personality, whether you’re going for something sleek and simple or a bit more complex.
That said, because these icons come from the Noun Project, they’re subject to its terms and licensing. This means you'll need to check the specific usage rights for each icon, which might be a bit of a hassle.
Despite this, having such a vast selection of high-quality icons at your fingertips makes it a great tool for quickly crafting a standout logo.
Customization choices
The Squarespace Logo Maker offers several ways to personalize your logo and make it truly yours. You can tweak the colors of your icon and text to match your brand’s color scheme, allowing you to experiment with different shades until you find the perfect look.
There’s also a fine variety of fonts to choose from, so you can select one that complements your icon and reflects your brand’s vibe. Plus, you can play around with the positioning of the elements, giving you the creative freedom to design something that’s both balanced and eye-catching.
That said, there are a couple of things to keep in mind. The tool doesn’t provide pixel-perfect accuracy for resizing or positioning, so adjustments are done visually, which might be tricky if precision is important to you.
Additionally, after saving your logo, you’ll receive a download link via email, but there’s no easy way to go back and edit your previous designs directly within the tool. This could be a bit of a hassle if you need to make changes later or if you accidentally lose the email with your link.
Download options
Once you’ve put the finishing touches on your logo, Squarespace lets you download it in a few handy ways. However, it’s worth noting that PNG is the only format available, which could be a drawback if you need other file types. On the bright side, the files are high-resolution, so whether you’re putting your logo on your website or printing it on business cards, it’ll still look sharp and professional.
Usage rights
When using the Squarespace Logo Maker, it’s good to know that your logo’s usage rights depend on the specific icons you pick from the Noun Project. Since these icons come from a third-party platform, you’ll need to check the license for each one to see what you can and can’t do with it.
Keep in mind that there’s no option to purchase exclusive rights to your logo or the icons, so others might use the same ones in their designs. To ensure you’re in the clear, just head over to the Noun Project’s website, find your icon, and review its licensing terms. While the logo maker is a fantastic free tool, it’s crucial to be aware of these usage rights so you can use your logo with confidence.
Ease of use
The Squarespace Logo Maker's user-friendly interface allows you to create a professional-looking logo in minutes, whether you’re new to design or have some experience. Just start experimenting with colors, fonts, and icons, and you’ll have a great-looking logo in no time. Keep in mind, resizing and positioning elements are done visually, so you won’t get pixel-perfect precision.
There are a couple of quirks to note. For one, while you can save your logo, there’s no option to revisit or edit previous designs directly within the tool. Instead, you receive a download link via email, and if you lose it, you might need to start over. Overall, despite some limitations in managing projects, the ease of use makes this tool a great choice for quick and simple logo design.
Performance and support
When it comes to output quality, the logo maker provides high-resolution PNG files that look sharp on screens and are perfect for digital use. However, it doesn’t offer scalable vector formats like SVG or EPS. This means that while your logo will work well for most web applications, it might not be the best choice for print needs that require resizing without quality loss.
For customer support, there isn’t dedicated help from the logo maker itself, but you can contact Squarespace’s main support team if you run into issues. The help page for the logo maker is available, though it’s not directly accessible from the tool, so you might have to search a bit to find it.
All in all, the Squarespace Logo Maker performs well and provides good-quality output for digital uses. However, its lack of scalable formats and somewhat limited support options are worth keeping in mind, depending on your specific needs.
Alternatives to Squarespace free logo maker
While Squarespace’s free logo maker is a solid starting point, other tools offer more bells and whistles for a standout logo.
The Wix Logo Maker is a paid tool that uses AI to create logos based on your answers to a few questions about your brand. It offers various packages with high-resolution files and a brand kit for extra customization and branding. You can read our full Wix review for more details on what the platform offers.
If you go with Looka, you’ll get plenty of options to adjust your logo’s colors, fonts, and design. It also offers helpful branding tools and marketing materials, making it a solid choice for building your brand’s identity.
Zarla is easy to navigate and offers both free and paid choices for a straightforward logo design with some customization. Canva is another popular tool, offering a range of free and paid logo design options. Its drag-and-drop interface and a large library of templates make it a rock-solid choice for DIY logo creation.
Final verdict
So, who is the Squarespace Logo Maker fit for? It’s an excellent choice if you need a quick, simple, and free way to create a professional-looking logo. It’s perfect for individuals or small businesses - further securing Squarespace as one of the best small business website builders on the market. It offers a user-friendly experience with instant previews and seamless integration with Squarespace’s site builder.
However, there are some drawbacks to consider. Customization options are basic, and the third-party icons might not provide the uniqueness you’re looking for. Additionally, logos are available only in PNG format, and you can’t purchase exclusive rights to your design. There are also issues with icon placement and less-than-stellar customer support.
Despite these limitations, the Squarespace Logo Maker remains a solid option for budget-conscious users who need a straightforward logo quickly.
Squarespace free logo maker: FAQs
Is the Squarespace Logo Maker completely free?
Yes, the Squarespace Logo Maker is completely free to use. You can create and download your logo at no cost. Just keep in mind that while it’s great for basic needs, some advanced features are only available in paid tools.
Can I use the logos created with Squarespace’s free logo maker for commercial purposes?
Yes, you can use your Squarespace logo for all sorts of commercial purposes, such as on your website, in marketing materials, or anywhere else you need. There are no restrictions on its use.
What formats are available for downloading my logo from Squarespace?
Your logo will be available in PNG format, which is fit for most online uses. However, if you need vector files for larger prints or high-res formats, you might need to look at other tools or upgrade options.
Is there a limit to the number of logos I can create with the Squarespace free logo maker?
No, there’s no limit. You can create and download as many logos as you like, so feel free to experiment and design different versions until you find the perfect one.
Mirza Bahic is a freelance tech journalist and blogger from Sarajevo, Bosnia and Herzegovina. For the past four years, Mirza has been ghostwriting for a number of tech start-ups from various industries, including cloud, retail and B2B technology.
- Owain WilliamsB2B Editor, Website Builders & CRM