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The 65UF950V talks a serious talk. It's potentially the prettiest LCD (rather than OLED) TV of this or any season with its super-model skinniness and appealing combination of on-trend colours. It's beautifully built too, and its features appear to tick most of the right boxes (except for HDR support) with their combination of local dimming, a wide colour gamut and LG's brilliant webOS 2.0 smart TV platform.
Sadly, though, a mixture of the outstanding quality of other high-end TVs this year and a suspicion that the push for slimness with the 65UF950V has caused it to fall quite heavily at the all-important picture quality hurdle make it a no-go zone.
We liked
It's possibly the prettiest slim TV ever built, and it's packed with features.
These include a content-rich smart platform accessed through LG's peerless webOS interface, plus a wide colour gamut picture.
Pictures look bright and sharp with the right sort of material too - especially if that material is native 4K.
We disliked
Significant black level performance issues make dark scenes routinely uncomfortable to watch, there's no HDR support, 4K upscaling could look a touch sharper, and 3D suffers with both patchy crosstalk ghosting and audio synchronisation issues.
Verdict
The 65UF950V is a true successor to last year's UB950V series for all the wrong reasons, falling into almost exactly the same traps of unexpectedly poor 3D and alarmingly distracting contrast problems during dark scenes.
That LG could let such picture issues through the door last year seemed surprising, but for the brand to have fallen into exactly the same mistakes again this year feels downright careless.
