TechRadar Verdict
Pros
- +
Solid 2D hi-def picture quality
- +
Bravia Internet Video IPTV and apps portal
- +
Revamped user interface
- +
Freeview HD tuner
Cons
- -
Appalling 3D performance
- -
Featherweight audio
- -
No support for MKV files
- -
No 3D glasses supplied
Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.
The KDL-40EX724 sits at the top of Sony's mainstream EX range and offers 3D compatibility, cutting-edge internet connectivity and the kitchen sink. It's also available as the 46-inch KDL-46EX724 and the 32-inch KDL-32EX724.
The set looks smart enough, with a subtle, two-tone fascia and the requisite amount of gloss. It's fashionably thin at just 42mm and tips the scales at an eminently wall-hangable 11.2kg.
Despite the lightweight construction, build quality is considered good; the casing doesn't creak or flex and the overall cosmetic finish is high.
Priced just below the EX724 line is Sony's look-alike EX723 series. This slightly cheaper option comprises the 55-inch KDL-55EX723, 46-inch KDL-46EX723, 40-inch KDL-40EX723 and the 32-inch KDL-32EX723.
The only visible difference between the two ranges is the design of the pedestal stand. The KDL-40EX724, along with its siblings, not only has a 20° swivel but also leans back by 6°, which is perfect if you plan to park it on some fashionably low TV furniture.
Less obvious is the fact that the EX724 models have integrated Wi-Fi, whereas the EX723s require an optional Sony dongle.
