TechRadar Verdict
Motive presents a strong value proposition due to its robust feature set. Its suite of features likely includes GPS tracking, vehicle diagnostics, driver behavior monitoring, and fuel management tools, which can lead to increased fleet efficiency, reduced operating costs, and improved driver safety.
Pros
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Affordable
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Fuel management features
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Reduces accidents
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24/7 direct support
Cons
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Opaque pricing
Why you can trust TechRadar
Motive, formerly known as KeepTruckin, is a leading fleet management software provider that has earned the trust of over a million registered drivers and more than 120,000 companies. Founded in 2013 and headquartered in San Francisco, Motive specializes in helping fleet operators track their vehicles and maintain electronic logs through dependable Electronic Logging Devices (ELDs).
Motive's fleet management software is highly regarded for its comprehensive suite of features, which includes durable hardware products such as dash cams and GPS fleet tracking system, integrated solutions, advanced software, and telematics. These integrated solutions enable companies to seamlessly monitor their vehicles in real time and access historical data whenever and wherever they need it. The extensive data provided by Motive's devices also empowers trucking companies to audit driver logs, manage fuel costs effectively, and minimize paperwork and administrative overhead.
Overall, Motive is a comprehensive fleet management software solution that provides a wide range of benefits to companies of all sizes. With its advanced technology, user-friendly platform, and commitment to customer service, Motive is well-positioned to continue its growth and success in the years to come.
Motive fleet management: Pricing
Motive does not offer a complimentary trial period that would allow potential users to test the platform, familiarize themselves with its functionalities, and determine if it aligns with their business requirements. However, to compensate for the absence of a free trial, Motive provides demonstrations and a comprehensive collection of video tutorials. These resources aim to provide potential customers with a clear understanding of the platform's capabilities and features.
In regards to pricing, Motive offers a flexible pricing structure where the actual cost is contingent upon the size of the user's fleet. This allows for scalability and customization based on individual business needs. While many fleet management companies typically offer contract durations of three or five years, Motive distinguishes itself by providing shorter contract options. This flexibility can be advantageous for businesses as it helps manage and control upfront costs.
Numerous online reviews from verified users suggest that Motive is recognized as one of the most cost-effective fleet tracking solutions available in the market. This positive feedback highlights Motive's competitive pricing strategy and value proposition. However, it is important to note that some business owners have expressed concerns regarding the lack of transparent pricing information for Motive's hardware components, such as their AI dashcams. This absence of clear pricing details on the website can create uncertainty and hinder the decision-making process for potential customers.
While Motive doesn't publish its pricing information online, our previous research reveals that the brand, then known as KeepTruckin, follows a freemium-based subscription model and has a four-tiered pricing structure. Please note that the prices below are historical and do not reflect the current costs.
Free: The free tier provides access to basic features, such as electronic logs, vehicle inspections, document management, and messaging. This tier is ideal for individual owner-operators or small fleets with basic compliance needs.
Starter: Priced at $20 per vehicle per month, this tier is designed for the essential needs of small to medium-sized trucking businesses. It includes all the features of the free tier, plus geofencing and ELD compliance features to help businesses stay compliant with regulations.
Pro: This tier costs $35 per vehicle per month and is aimed at companies with large fleets or those that need advanced analytics, safety, and efficiency features. In addition to the features offered in the Starter tier, the Pro tier includes powerful reporting capabilities on vehicle diagnostics, facility insights, vehicle utilization, and IFTA reports. It also includes features like in-vehicle Wi-Fi hotspots and driver coaching to improve driver safety and performance.
Custom: Motive offers a custom-designed package for companies that need comprehensive fleet management. This plan includes all the features of the Pro plan, plus driver workflow management, custom inspections, premium support, onsite training, and other professional services. This tier is ideal for large enterprises with complex fleet management needs.
Motive's pricing structure is designed with both flexibility and scalability in mind, allowing businesses to align their chosen tier with their specific requirements and budgetary constraints. This inherent scalability empowers businesses to adopt a cost-effective solution initially and seamlessly expand their utilization as their operational demands increase. Simultaneously, the flexibility of the pricing model ensures that businesses can readily adapt to the dynamic nature of markets and the evolving landscape of business needs, preventing them from being locked into a rigid structure that may become unsuitable over time.
Motive fleet management: Features
In the realm of transportation and logistics, effective management of vehicles, routes, drivers, and associated costs is certainly important. For micro-sized transportation companies with a fleet size of one or two trucks, this may not present a significant challenge. However, as fleet sizes grow, the complexity of operations escalates substantially. In such scenarios, maintaining a proper electronic log is not only a legal mandate in terms of compliance but also a strategic business imperative. Implementing a comprehensive solution that provides real-time data for managing costs and operations empowers businesses with enhanced control and efficiency.
Motive emerges as a prominent player in this domain, offering flexible solutions that cater to businesses of all sizes, irrespective of their fleet size. The company provides a suite of products and services, including ELD (Electronic Logging Device) and fleet management software, complemented by the necessary hardware to establish a robust and reliable tracking platform.
The Motive software boasts a range of compelling features, such as two-way messaging to facilitate seamless communication, GPS tracking for real-time location monitoring, and driver eLogs to prevent unauthorized vehicle use or potential shrinkages. The system incorporates an ELD that can be easily plugged in and seamlessly integrated with the Motive app, ensuring ease of use and accessibility.
Motive's prominence in the trucking industry can be attributed to its intuitive and user-friendly interface, which simplifies navigation for both administrators and drivers. Moreover, its compliance with FMSCA (Federal Motor Carrier Safety Administration) requirements positions it as an attractive choice for fleet owners seeking to adhere to regulatory standards.
One of the critical functions that Motive fulfills is the automatic logging of driving time, a fundamental aspect of fleet management. Once the ELD device is connected to the vehicle and the driver has paired their mobile app with the device, the sensors embedded within the ELD device come into play. These sensors detect the vehicle's movements, monitor its speed, and accurately track the Hours of Service (HoS), ensuring compliance with regulations and promoting driver safety.
By leveraging Motive's solutions, transportation companies can optimize their operations, enhance efficiency, and ensure compliance with industry regulations. The real-time data and insights provided by the platform enable informed decision-making, cost reduction, and improved overall fleet performance.
Motive fleet management: Support
Motive offers its users multiple avenues for support. If you're looking for help with setting up your Motive hardware, you can find detailed installation guides in their comprehensive online guide. To stay up-to-date with the latest features and updates from Motive, you can check out their blog, where they regularly post news and announcements. And if you ever need help with anything, we appreciate that Motive provides 24/7 support via a contact portal, or a toll free number for all customers.
Motive fleet management: Final verdict
Motive has emerged as a dominant force in the transportation industry, boasting a vast network of over a million registered drivers. This widespread adoption is largely attributed to its affordability and user-friendly interface, positioning it as a preferred choice for many trucking companies.
The platform's appeal lies in its comprehensive suite of features designed to streamline fleet management and enhance driver compliance. Intuitive two-way messaging facilitates seamless communication between drivers and dispatchers, promoting real-time updates and efficient coordination. The driver logs and Hours of Service (HoS) tracking capabilities automate record-keeping and ensure adherence to regulatory requirements, mitigating the risk of violations and associated penalties.
Motive's Bring Your Own Device (BYOD) functionality allows drivers to utilize their own personal devices, eliminating the need for additional hardware and reducing costs. Furthermore, the platform's seamless integration with a wide range of devices and services ensures compatibility and interoperability, for a cohesive and interconnected ecosystem.
Through its combination of affordability, ease of use, and robust feature set, Motive has solidified its position as a leading solution in the fleet management sector, empowering trucking companies to optimize operations, improve driver safety, and maintain regulatory compliance.
Jonas P. DeMuro is a freelance reviewer covering wireless networking hardware.
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