RAM Tracking review

Smart fleet tracking from a well-established UK outfit

Website screenshot for RAM Tracking
(Image: © RAM Tracking)

TechRadar Verdict

RAM Tracking is a good fit for fleet companies of all sizes. It offers excellent customer support and comprehensive training materials on its website. However, RAM Tracking doesn't disclose pricing and contract information online.

Pros

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    Software boasts an intuitive interface

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    Guides and online explainer videos

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    Solid support and live training

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    Direct phone support

Cons

  • -

    No pricing or contract details online

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    Phone support limited to business hours and weekdays only

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RAM Tracking, a British company founded in 2004, specializes in cloud-based fleet management solutions for large businesses. With a 98% customer retention rate, they have successfully served over 35,000 customers and helped them save more than $200 million through GPS fleet tracking.

RAM Tracking offers a suite of services, including smart vehicle tracking systems, dash cameras, and fleet management software, designed to optimize business operations. Their in-house development team enables them to provide tailored solutions that meet the unique needs of each business while ensuring their software remains up-to-date with the latest technology.

By utilizing a variety of sensors, RAM Tracking collects extensive data that provides business owners with valuable insights into their fleet operations. Unlike other fleet management companies, RAM Tracking stores data on cloud servers, allowing customers to access it anytime for up to three years.

RAM Tracking 1

(Image credit: RAM Tracking)

RAM Tracking: Pricing

RAM Tracking, similar to many other fleet management solution providers, does not openly list its pricing structure and contract specifics on its website. To receive a tailored quote, businesses must directly contact the company and provide basic information, including a business email and phone number. RAM Tracking offers three distinct plan tiers: Lite, Core, and Plus.

Although precise contract details are not publicly disclosed, online reviews suggest that RAM Tracking typically offers long-term contracts spanning three, four, or five years. There appears to be no option for monthly or short-term contracts. Several users have indicated that RAM Tracking's solution is among the more affordable enterprise-grade options available. However, to obtain definitive pricing, businesses must request a quote directly from RAM Tracking.

RAM Tracking does not specify a minimum number of vehicles required to qualify for its fleet management solution. Notably, the company includes the cost of professional hardware installation in its contracts, simplifying the setup process for businesses.

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(Image credit: RAM Tracking)

RAM Tracking: Features

RAM Tracking stands out as a leading provider of intelligent fleet management solutions, offering real-time fleet tracking and asset health monitoring to optimize operational efficiency. The company emphasizes a collaborative approach, working closely with clients to align fleet management strategies with business objectives and compliance requirements.

RAM Tracking's telematics solution provides continuous, 24/7 tracking of vehicle movements, even outside of business hours. This real-time visibility helps businesses mitigate risks associated with asset misuse, fuel wastage, and unauthorized activities. RAM Tracking offers a range of hardware options to support its fleet tracking and management capabilities. These may include GPS tracking devices, onboard diagnostics (OBD) connectors, and other telematics hardware.

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(Image credit: RAM Tracking)

The platform assists businesses in maintaining compliance with industry regulations and legal requirements. This includes monitoring driver hours, vehicle inspections, and other compliance-related data. Beyond vehicles, RAM Tracking's solution can extend to tracking other valuable assets, such as equipment and machinery. This helps businesses manage their assets effectively, prevent loss or theft, and optimize utilization. The platform streamlines field service operations by enabling efficient scheduling, dispatching, and route optimization. This leads to improved productivity, reduced downtime, and enhanced customer service.

RAM Tracking's software empowers businesses to create optimized routing plans, minimizing administrative overhead and improving overall efficiency. By monitoring vehicle speed and other driving behaviors, the system promotes driver safety and helps ensure compliance with road regulations. Additionally, the platform provides accurate ETAs, enabling better customer communication, proactive re-routing options, and precise client billing.

RAM Tracking emerges as a comprehensive solution to the pervasive challenges in fleet management, particularly the deviations from assigned routes that can lead to delays, escalated fuel costs, and inflated operational expenses. The system not only streamlines route planning but also actively ensures that drivers adhere to these pre-determined routes, thereby promoting cost-efficiency and upholding consistent service standards.

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(Image credit: RAM Tracking)

The platform boasts an intuitive interface that simplifies the complexities of vehicle tracking. Its real-time location updates, delivered at 60-second intervals, furnish vital information including driver identification, vehicle specifics, speed, and direction, empowering fleet managers with granular visibility into their operations. Additionally, the software's ability to generate swift reports on daily, weekly, or monthly mileage further bolsters operational oversight.

RAM Tracking's cloud-based storage for essential documents and communications streamlines compliance and safety protocols. The seamless sharing of documents such as proof of delivery ensures punctual arrivals, while the system's capacity to generate reports on hours worked and notify drivers of regulatory guideline violations fosters a compliant culture.

The availability of comprehensive reports on fleet performance, encompassing timesheets and financial data, facilitates data-driven decision-making. These insights can guide strategic choices, such as identifying assets that are due for replacement or recognizing drivers for coaching- or rewards- based on their driving patterns.

The geofencing feature plays a pivotal role in asset tracking and security. By sending alerts when a vehicle enters or exits a designated area, it enables proactive monitoring and response. Furthermore, the system's immediate notifications for incidents like crashes, harsh braking, or sharp turns contribute to timely incident management and driver safety.

In essence, RAM Tracking offers a robust suite of fleet management tools that empower businesses to optimize operational efficiency, maximize asset utilization, ensure regulatory compliance, and ultimately achieve their fleet management objectives. By addressing critical challenges and providing actionable insights, RAM Tracking positions itself as a valuable asset for businesses seeking to elevate their fleet management practices.

RAM Tracking 5

(Image credit: RAM Tracking)

RAM Tracking: Support

RAM Tracking provides customer support through multiple channels. Customers can reach out via an online form for written inquiries or through telephone support for more immediate assistance. Phone support is available during weekdays, Monday through Friday, from 830am to 5pm (the time zone is not specified but we assume that is for the UK).

In addition to their direct support services, RAM Tracking has developed a comprehensive suite of self-service resources to empower their customers. This includes an extensive library of instructional videos that guide users through various aspects of the software, informative blog posts that discuss relevant industry topics and product updates, and a detailed FAQ section that addresses the most common issues.

Moreover, RAM Tracking provides supplementary training materials, such as webinars and interactive tutorials, to ensure that customers have the knowledge and skills to maximize the value of their investment. By offering these self-service resources, RAM Tracking enables customers to resolve issues on their own, optimize their use of the software, and deepen their understanding of its functionalities, which fosters a sense of autonomy and self-sufficiency.

The company also maintains an active presence on social media. Both its X profile and its official Facebook page feature regular posts, which include company news, product updates, tips and tricks, and other content of interest. These social media channels could serve as additional avenues for customers to stay informed and engaged with the RAM Tracking brand.

RAM Tracking: Final verdict

RAM Tracking offers user-friendly software with an intuitive interface that simplifies vehicle tracking for administrators. The service has garnered positive feedback from users across various online platforms, with a few isolated reports of occasional cloud sync issues.

RAM Tracking's software is designed to be easy to use, even for those without extensive technical expertise. The interface is clean and well-organized, allowing users to quickly find the information they need and perform tracking tasks efficiently. This ease of use makes the software accessible to a wide range of users, from small business owners to large fleet operators.

The positive feedback received from users on various websites is a testament to the software's effectiveness and user friendliness. Users have praised the software's reliability, accuracy, and ease of use, and many have also noted the excellent customer support provided by RAM Tracking. While there have been a few mentions of occasional cloud sync issues, these appear to be isolated incidents and do not seem to be a widespread problem.

Overall, RAM Tracking appears to be a reliable and user-friendly vehicle tracking solution that has been well-received by users. The software's intuitive interface, combined with its powerful tracking capabilities, makes it a valuable tool for anyone who needs to track vehicles.

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Jonas P. DeMuro is a freelance reviewer covering wireless networking hardware.

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