Sendinblue Email Marketing Review: Pros & Cons, Features, Ratings, Pricing and more

While previously thought of as a supplemental medium compared to more traditional forms of outreach, digital marketing has slowly but surely surpassed traditional marketing strategies in the past decade. In this intensely competitive field, it’s important for marketers to step up their game to pull ahead of the competition.

Digital marketing solutions seek to streamline the full variety of marketing tasks, helping brands cut costs while achieving even better results. Sendinblue was started in 2012, with headquarters in Paris with over 300k active users in over 160 countries. For this Sendinblue(opens in new tab) provider review, we’ll take a close look at the platform’s features and make a comparison to other top applications, such as Mailchimp and Constant Contact.

Sendinblue: Plans and pricing

Sendinblue offers a free plan but with limited features. This plan supports a maximum of 300 emails per day to an unlimited number of contacts. You'll need to pay for a premium plan to use Sendinblue best. 

There are three premium plans; Starter, Business, and Enterprise. The Starter plan starts from $25 per month for 20,000 emails and increases according to the number of emails. For example, 40,000 emails will cost $35 per month on this plan and 100,000 emails will cost $69 per month. On this plan, you’ll have to pay an extra $10 per month if you want to remove the Sendinblue logo from your emails. It also supports a maximum of 100,000 monthly emails; anything above that, you need a higher plan. 

The Business plan starts from $65 per month for 20,000 emails and increases according to the number of emails. For instance, 100,000 emails on this plan will cost $115 per month and 500,000 emails $349 per month. This plan removes the Sendinblue branding by default, so you don't need to pay extra for that.

There's no standard pricing for the Enterprise plan, which includes premium services like advanced integrations, tailored onboarding, and personalized support. You'll have to contact Sendinblue's sales team for a custom quote, and the website shows that prospects should expect to pay at least $1,000 per month.

Observe how Sendinblue caps its premium plans according to the number of monthly emails but allow you to have an unlimited number of contacts. We think this pricing structure is better than the inverse you’ll find in most rivals; capping it according to the number of contacts. 

Sendinblue: Features

Sendinblue has a strong feature set that covers almost everything that most organizations need to reach customers. At the basic level, it provides excellent tools for creating and personalizing emails, text messages, Facebook ads, and other types of content. Sendinblue works as an all-in-one solution to cover a good chunk of the most popular channels.

Sendinblue: Interface and use

Sendinblue is primarily a web-based tool. You can access the platform from any device with an active internet connection and web browser, preferably a PC. It has no mobile or desktop apps, which we consider a disadvantage. 

Sendinblue has an intuitive interface that’s pretty easy to navigate. The drag-and-drop editor makes it easy to create emails that’ll attract your audience’s attention. The platform offers a collection of email templates designed by professionals that you can edit to fit your tastes instead of stressing yourself to build a layout from scratch.

Sendinblue: Support

Sendinblue offers direct support through email, live chat, and telephone. Live and telephone support are limited to users on the Business and Enterprise plans, while users on the Starter plan have access to email support. Free users can’t access direct support.

Besides direct help, you can visit Sendinblue's official Help Center, which contains a plethora of articles and user manuals concerning all the platform's features. You can search articles for any feature you're having a challenge with, and you may find a solution. For instance, you can find guides on how to manage your account, automate your emails, or comply with GDPR laws. There's also something called the Sendinblue Academy, which provides tutorials on how to use the platform to market effectively. 

Sendinblue: The competition

Sendinblue is a quite functional digital marketing provider with plenty of features to satisfy most users, but keep in mind that some alternate choices may be more effective for certain use cases. To get more specific, a competitor in the space, Constant Contact, offers additional content types such as a survey or poll, but this platform starts at $20 per month.

Mailchimp offers a free plan that is an intriguing alternative to Sendinblue. Users can send up to 10,000 emails to as many as 2,000 contacts- with mobile apps available for both iOS and Android devices. Additionally, free users can get access to surveys, basic automation tools, and seven marketing channels, including email, Facebook, and Instagram.

Sendinblue: Final verdict

In summary, we consider Sendinblue an excellent digital marketing automation provider with the tools that most businesses need for overseeing emails, texts, landing pages, Facebook ads, etc. Keep in mind that it is lacking some notable tools, specifically two-factor authentication, content types like surveys and polls, and mobile apps, which users who want to manage campaigns on a smartphone or tablet will certainly miss. On the other hand, we expect these to be relatively minor issues for at least some users, especially if we factor in the platform’s overall effectiveness.

While there are strong alternatives aplenty, Sendinblue is still among the top marketing platforms in 2022.

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