Amazon UK Black Friday sale dates announced – plus the 24 best early deals

Collage of products from the Amazon Black Friday sale including a Tefal Air Fryer, Nothing Earbuds, hisense TV, HP laptop, Oral-B electric toothbrush and Lego advent calendar next to Techradar Black Friday deals logo
(Image credit: Future)

Amazon UK has announced that its Black Friday sale will start on November 21 and feature savings of up to 40% on thousands of products across TVs, appliances, headphones, laptops, smart home gadgets, toys, clothing, and more.

It's also confirmed in a press release that offers from big names such as Ninja, Bose, Tefal, LG, and Blink will all feature in the upcoming sale. That's good to hear as it should mean a great opportunity to score some record-low prices on several of our highly-rated air fryers, headphones, video doorbells, and TVs – just to name a few.

But the retailer isn't holding everything back until next week as dozens of early Black Friday deals are already live. I've picked out the 24 best ones I'd buy right here.

Browse all of today's best deals at Amazon UK

For example, Amazon already has the Tefal Easy Fry Air Fryer down to £99 (was £179.99) – that's the lowest ever price for the best-selling budget model. You can also get this Samsung Galaxy Fit 3 Smartwatch for £39 (was £69) and a Lego Star Wars Advent Calendar for £19.99 (was £29.99).

Be sure to stay with TechRadar over the next couple of weeks as this year's Black Friday sales continue to ramp up. Myself and the rest of the team will be searching through all the deals to bring you the best offers on all the top-rated tech and bargains you won't want to miss.

Amazon Black Friday deals - quick links

Today's best early Black Friday deals at Amazon

Tefal Easy Fry Air Fryer
Tefal Easy Fry Air Fryer: was £179.99 now £99 at Amazon UK

One of my favourite budget air fryer deals ahead of Black Friday can be found at Amazon right now. This heavily reduced Tefal Easy Fry is a decently sized 8.3L model that's almost at the same price as the smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year.

Lego Star Wars Advent Calendar
Lego Star Wars Advent Calendar: was £29.99 now £19.99 at Amazon UK

Mix up your advent calendar this year so that instead of a daily chocolate you get a new mini Lego set to build or a character to assemble. This is the cheapest price we've seen for the Star Wars-themed version of the popular holiday treat. As well as five character minifigs, it also has several mini-builds of iconic Star Wars vehicles that are sure to please any fans of adventures in a galaxy far, far away.

Samsung Galaxy Fit3
Samsung Galaxy Fit3: was £69 now £39 at Amazon UK

At just £39, now is a great time to buy Samsung's budget smartwatch. As well as all the basic fitness, health and sleep tracking features, the Galaxy Fit3 is an excellent extension to your smartphone that lets you check your messages, control your music and navigate easily with simple gestures. Everything centres around the impressive 1.6-inch AMOLED display and battery life is also not a problem with 13 days on a single charge.

TP-Link Tapo Smart Plugs (2-pack)
TP-Link Tapo Smart Plugs (2-pack): was £19.99 now £14.99 at Amazon UK

Here's a fantastic low price for a two-pack of smart plugs that offer a suite of handy features to control your devices around the home. You can use them with any existing socket and connect an assortment of devices such as chargers, lights, small appliances, and more. Remote controls, schedules, and more are all handled in the free smartphone app, plus they are compatible with Google Home and Alexa for voice control. We've highly praised previous TP-Link smart plugs here at TechRadar, so it's a brand we trust. Plus, they sit with a solid 4.7-star rating after almost 30,000 reviews on Amazon.

Google Pixel 8
Google Pixel 8: was £499 now £449 at Amazon UK

Now that the Pixel 9 is here, the standard Pixel 8 has been dropped to a record-low price at Amazon. While it lacks a few of its premium sibling's high-end features, the Pixel 8 nonetheless boasts a refreshed design, Google's powerful Tensor G3 chipset, and several neat AI features. For £449, it's a steal for this 128GB storage model, though you can upgrade to the 256GB version for an extra £60.

Amazon Echo Dot (2 Pack) + Sengled Smart Plug
Amazon Echo Dot (2 Pack) + Sengled Smart Plug: was £124.97 now £48.98 at Amazon UK

What's better than one of Amazon's best-selling Echo Dot smart speakers for cheap? How about two – and a bonus smart plug thrown in for free too? Amazon's latest model got four stars in our Echo Dot (5th Gen) review for its improved audio experience, new temperature sensor and all the handy Alexa features like playing music, answering questions, and checking the weather completely hands-free. Meanwhile, the smart plug has a suite of features to control your devices. You can use it with any existing socket and connect an assortment of devices such as chargers, lights, TVs, appliances and more.

Nothing Ear (a)
Nothing Ear (a): was £99 now £69 at Amazon UK

These have been some of the surprise earbuds of the year, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £130, the fact that these boast massively superior sound and great active noise cancellation for far less than Apple's offering makes them a no-brainer.

Oral-B iO4
Oral-B iO4: was £270 now £89.99 at Amazon UK

This Oral-B iO4 model sits between the reasonably-priced and eye-wateringly expensive electric toothbrushes from the manufacturer, making it a difficult one to easily recommend. Most of us will be happy with the cheaper Pro 3 as it works fine and has all the useful safety features you need, while enthusiasts will appreciate the more advanced smart features in the pricier iO8. This one offers an OK middle-ground, with some basic brush tracking in a connected app to help you improve and refine your teeth-cleaning habits.

Duracell Plus AA Batteries (24 Pack)
Duracell Plus AA Batteries (24 Pack): was £18.99 now £14.99 at Amazon UK

It's not the most glamorous deal but this is a good price for a set of 24 batteries at Amazon from big-name brand Duracell. These are always a handy buy for a variety of tech items and gadgets, especially for any new toys that need the juice on Christmas Day.

Lenovo Tab M10 (3rd Gen)
Lenovo Tab M10 (3rd Gen): was £179.99 now £99 at Amazon UK

Here's a super-cheap Lenovo tablet deal in the Black Friday sales at Amazon. It's getting older now and the spec is lightweight but if you just need an affordable device for everyday jobs, watching videos and light use this will be up to the task.

Philips OneBlade 360
Philips OneBlade 360: at Amazon UK

The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. It's now back down to the cheapest price I've ever seen. This bundle includes the handle as well as three spare blades, multiple combs, a body kit, and a USB-A charging cable.

Ninja AF100UK Air Fryer
Ninja AF100UK Air Fryer: was £99.99 now £68.99 at Amazon UK

Will the air fryer craze ever calm down? It still doesn't seem likely, as the handy kitchen gadgets continue to sell like hotcakes. If you've not got one yet then now's a great time to try the tech for yourself as the Ninja Air Fryer AF100UK is already down to its lowest price ever at Amazon ahead of Black Friday. We said this compact model is an excellent and easy-to-use entry-level air fryer for those cooking meals for one or two people in our Ninja Air Fryer AF100UK review.

Asus Vivobook 15 OLED
Asus Vivobook 15 OLED: was £849.99 now £649.99 at Amazon UK

Display - 15.6 inches
Processor - Intel i7
RAM - 16GB
Storage - 1TB
OS - Windows 11

A laptop with this amount of power and at this sort of price with an OLED screen is a rare find, so if you desire top-tier image quality for photo/video editing or watching TV/movies then this device is one to consider. With a reasonably modern Intel i7 processor, 16GB of RAM and a large 1TB SSD it has all the power you need to keep up with more demanding jobs and all of your computing needs.

Google Pixel 9 Pro
Google Pixel 9 Pro: was £1,099 now £999 at Amazon UK

The Google Pixel 9 Pro is the latest high-end phone from the manufacturer with an improved Tensor chip so you’ll get speedier performance than before. It also has better cameras with a triple-lens camera system including wide, ultra-wide, and telephoto lenses, and it has more AI-powered features than its predecessors. As you’d expect from a Google Pixel phone, it looks great too and offers the cleanest Android experience. All of that is now available for a record-low price in the early Black Friday deals at Amazon

DJI Mini 4K
DJI Mini 4K: was £269 now £209 at Amazon UK

DJI's latest entry-level drone builds on the Mini 2 SE by bringing 4K video to the table, whereas the Mini 2 SE only shoots in 2.7K. With this early Black Friday deal you get over 20% off what we think is hands-down the best 4K drone for the money. This standard combo includes DJI's basic remote controller and a single battery for a 31-minute flight time. If you're looking for your first drone equipped with a camera, the Mini 4K is a great starting point.

HP Chromebook 14
HP Chromebook 14: was £249.99 now £149.99 at Amazon UK

Display - 14 inches
Processor - Intel Celeron N4100
RAM - 4GB
Storage - 64GB
OS - ChromeOS

One of the best cheap laptop deals available ahead of Black Friday is this HP Chromebook 14 at Amazon. It's a basic device but suitable for those who need a portable and inexpensive laptop to handle schoolwork or light use. This is a safe and solid choice at a budget price with an impressive 12-hour battery life and a decent-sized 14-inch display.

Google Nest Learning Thermostat (Gen 3)
Google Nest Learning Thermostat (Gen 3): was £219 now £139 at Amazon UK

There's a huge 37% off this super smart thermostat right now – the best deal we've seen this year. Simply turn the large bezel to adjust the temperature, and the thermostat will 'learn' from the changes you make throughout the day and create a personal heating schedule that will keep the rooms you use warm, while saving energy. It also helps you track your energy use, which is extremely handy.

Asus ROG Ally
Asus ROG Ally: was £599 now £399 at Amazon UK

The Asus ROG Ally is a respectable Steam Deck competitor that delivers with its powerful CPU/GPU. Its touchscreen display supports full HD up to 1080p resolution and a 120Hz refresh rate. As for its memory, it effectively juggles tasks with 16GB of RAM and stores up to 512GB of games, apps, and more. Its lightweight build, cooling system, and other quality-of-life features also add to a solid package for a gaming handheld.

Google  Pixel Watch 3 (41mm)
Google Pixel Watch 3 (41mm): was £349 now £279 at Amazon UK

Amazon UK is offering a whopping £70 off the Pixel Watch 3, dropping it to a new lowest-ever price of £279. Available in all four colours, you get all of Google's health tracking, exercise, and sleep monitoring features. You can also save 16% on the LTE model if you want to go phone-free.

Microsoft Surface Pro 11
Microsoft Surface Pro 11: was £1,449 now £1,049 at Amazon UK

Display - 13-inch OLED
Processor - Snapdragon X Plus
RAM - 16GB
Storage - 256GB
OS - Windows 11

This is one of the best discounts I've seen on the new Surface Pro models and it's a tempting buy after we were super-impressed in our Surface Pro 11 review. This version boasts a gorgeous 13-inch PixelSense Flow OLED display at 2880 x 1920 resolution so it looks sharp and crisp with some vibrant colors and deep blacks. Meanwhile, the Snapdragon X Plus processor ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory and 256GB of SSD storage which will ensure speedy performance and enough storage space for your essential files and applications.

Philips Sonicare DiamondClean 9000
Philips Sonicare DiamondClean 9000: was £299.99 now £108 at Amazon UK

Electric toothbrushes are always best sellers during any Prime Day sale, and this deal has dropped this advanced and top-rated Philips Sonicare to a little over £100 – a new record-low price The Philips Sonicare DiamondClean features four different brushing modes and the pressure sensor will notify you when you're brushing too hard.

Samsung Galaxy A35
Samsung Galaxy A35: was £389 now £289 at Amazon UK

With its capable Exynos 1380 chipset, bright 6.6-inch display and hefty 5,000mAh battery, the Galaxy A35 is a great phone for those who want to save money and have no need of the advanced bells and whistles in the pricier flagship handsets. It's currently on sale at Amazon for a record-low price of £289.

Nespresso Creatista Plus Coffee Machine
Nespresso Creatista Plus Coffee Machine: was £479.95 now £298 at Amazon UK

The Nespresso Creatista Plus is slick and sophisticated. It promises a three-second heat-up time and there's a steam arm for milk frothing (and getting creative with latte art). The touchscreen will guide you through a selection of coffee recipes, and they can all be personalised to your own preferences, too. It's very rare for this machine to drop below £300, so this early Black Friday deal is well worth snapping up.

Nutribullet Blender 600 Series
Nutribullet Blender 600 Series: was £69.99 now £49 at Amazon UK

I can't help but feel a little tempted by the £20 price reduction on this well-scoring blender. While it can't chop ice, it creates velvety smoothies out of fresh and frozen fruits hassle-free. On top of this, the build quality and performance impressed us, and the 30% discount makes this an even sweeter deal.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.