The 20 best deals in the Amazon UK sale to kick off January 2025

Looking for a pair of decent headphones in the new year? Today's your lucky day since the excellent Sony WH-1000XM5 have just hit a new record-low price in the UK thanks to an upfront discount and handy coupon at Amazon. With a slick new understated design, peerless noise cancellation performance, and superb sound, the Sony WH-1000XM5 are an easy recommendation at this incredible price.

Amazon is offering a new record-low price for the Pixel Watch 3 when you combine the flat discount with the extra £80 reduction automatically applied at the checkout. You get all of Google's health tracking, exercise, and sleep monitoring features in a slick design that we awarded four stars out of five in our Google Pixel Watch 3 review.

This entry-level electric toothbrush is a solid pickup while it's less than half price in Amazon's latest sale. It doesn't boast many impressive high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a handy carry case included for free.

Display - 15.6 inches
Processor - Intel i7
RAM - 16GB
Storage - 1TB

A laptop with this amount of power and at this sort of price with an OLED screen is a rare find, so if you desire top-tier image quality for photo/video editing or watching TV/movies then this device is one to consider. With a reasonably modern Intel i7 processor, 16GB of RAM and a large 1TB SSD it has all the power you need to keep up with more demanding jobs and all of your computing needs.

It may be a slightly older device now and it was slightly cheaper over Black Friday but this deal on the Google Pixel 8 at Amazon makes this previous-generation flagship a very tempting option. It boasts a powerful Tensor G3 chip, excellent cameras and a sharp display that make it a great all-around premium option at a more budget-friendly price.

The latest wearable in Fitbit's range of dedicated fitness trackers has dropped back to its cheapest price in the current Amazon sale - just in time for that new year fitness push. It's a small but welcome £40 saving on a device we found lighter, prettier and smarter compared to the previous version in our Fitbit Charge 6 review. Key features include a seven-day battery life, onboard GPS and GLONASS, sleep tracking, smart wake, SpO2 blood oxygen tracking and all the other features the excellent Charge 5 offered.

This is a handy and affordable power bank from the popular and well-rated Anker brand. It boasts a sleek and slim design that makes it easy to carry around, while it still can recharge many mobiles up to three times over. There are also multiple ports that allow you to charge two devices at once, which is a nice added convenience at this low price.

Another year, another update to EA's all-consuming football sim – and it's perhaps just as unsurprising to see EA FC 25 get its first significant discount for Black Friday. In many respects its a reskin of last year's game, but with just enough changes and graphical tweaks to make it worthwhile. And who else would be on the cover but Jude Bellingham?

The Sense 2 is Fitbit's most advanced smartwatch to date, with stress-management tools, sleep tracking and all the advanced health tools you'd expect from a premium device. Plus, battery life is six or more days, it's water-resistant up to 50m and you get six months of Fitbit Premium out of the box. Amazon's current deal is definitely one to get on as it brings the wearable we awarded three stars in our Fitbit Sense 2 review back to the lowest price we've ever seen.

Ninja's medium-capacity single-drawer Air Fryer Pro is now £30 off in the January sales at Amazon UK. Its compact size means it is ideal for portions for one or a couple, while the four preset cooking functions give you all the basic options you need for a variety of meals. It's a solid and straightforward air fryer from one of the major brands at a great price.

The Sony WF-C700N are simply some of the best cheap noise-cancelling earbuds you can buy – and they're now even better value after this record-breaking discount. With premium audio and a solid 15 hours of battery life, there's nothing else out there that can compete at this price point if you want some general everyday buds that don't compromise on quality.

Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.

Display - 15.6 inches
Processor - AMD Ryzen 3
RAM - 8GB
Storage - 128GB

Amazon has a great offer on this mid-range laptop that boasts a 15.6-inch screen, an AMD Ryzen 3 processor, 8GB of RAM, a 128GB SSD and a decent battery life. These components ensure solid overall performance for most day-to-day tasks including browsing, working and streaming videos.

It's not the most glamorous deal but this is a good price for a set of 24 batteries at Amazon from big-name brand Duracell. These are always a handy buy for a variety of tech items and gadgets, especially for any new toys that have already run out of juice after some extended play time since Christmas Day.

I don't think I'm rushing to make any ice cream in this weather but the Ninja Creami has become all the rage as a quick and convenient way to make all of your favourite frozen treats, milkshakes and sorbets at the touch of a button. This deal is strong as it matches the cheapest price I've ever seen for the popular appliance.

Another year; another Call of Duty. This time, though, the eternal first-person shooter series is "back with a bang" according to our Call of Duty: Black Ops 6 review. That's all thanks to a thrilling campaign, strong multiplayer and an excellent zombies mode. Whether you're a newcomer, veteran or a lapsed player tempted back for one more game, it's now down to a record-low price.

Before we get carried away, the JLab Go Air Pop are not the last word in sonic brilliance. But I cannot stress enough that they're also surprisingly good for this ridiculously low asking price. For less than £20, you get rock-solid Bluetooth connectivity, awesome battery life, comfortable and light earpieces, plus pleasing audio performance on the go. It would be wild to expect more and this deal is by far the cheapest I've ever seen them to date.

We already called the new version of these popular cheap earbuds 'great value for money' in our Sony WF-C510 review – and that was at the full asking price. At this record-equalling low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 10 hours from the buds alone certainly can't at this new price point. They're also light and comfortable, providing an exciting, musical sound that also beats the latest AirPods.

This Honor Pad 9 is an affordable and versatile 12.1-inch tablet that does it all. It'll serve you well as a device for watching videos and browsing the web, while also comfortably handling light work and admin tasks. Expect reasonable overall performance, an impressive 13-hour battery life, a smooth display and decent storage at 256GB. Overall, there isn't a better budget tablet deal out there right now – and you get a handy Bluetooth keyboard cover bundled in too.

Display - 16 inches
Processor - AMD Ryzen AI 9
RAM - 32GB
Storage - 1TB

One of the most powerful laptop deals in Amazon's latest sale is this Asus Zenbook S16 OLED, which comes with a high-end AMD Ryzen 9 processor, a whopping 32GB of RAM and a large 1TB SSD. You also get a sharp and rich OLED display, making this a great device for creative tasks such as video and photo editing if you prefer a Windows machine over a MacBook.