Apple EOFY sales 2025: where to shop, what deals to expect and how much you can save

With 2025 EOFY sales officially kicking off on June 1, big tax-time deals are not too far off – so now's the time to start planning if you’re hoping to snag Apple EOFY bargains. Whether you're eyeing a new MacBook, iPad, iPhone or Apple Watch, end-of-financial-year sales are a great opportunity to score a discount – especially from retailers like JB Hi-Fi, Amazon and The Good Guys.

That's because EOFY sales allow retailers to clear stock before the new financial year begins. More importantly, they allow consumers to snag work-related products at a discount before tax-time while they're still deductible for this current year. And, while EOFY sales technically begin in June, Aussie retailers have started as early as mid-May in previous years and we expect more of the same this year.

For Apple products specifically, it's also worth keeping an eye on Amazon. While Amazon doesn’t participate in the official EOFY sales, it hosts its own Mid-Year Sale, which has previously offered some of the best deals during the EOFY period.

In this guide, we’ll walk you through the key EOFY dates for 2025, the best Apple sales from last year, key retailers, tips to help you save even more and what to realistically expect from this year’s sales. There aren’t any standout deals live right now, but we'll be updating this page whenever they do start to appear for EOFY 2025 – which will likely be around mid-May.

Key retailers on Apple tech

Here's a quick guide to the top brands and retailers we’ve previously found to drop big EOFY discounts on Apple tech to check out in case you don’t find what you’re looking for in our selection of hand-picked offers:

• Apple: the latest products, accessories and perks direct from the maker
• Amazon AU: Apple's complete suite of tech – from iPhone to desktops
• The Good Guys: savings on iMacs, AirPods, iPads and more
• JB Hi-Fi: Everything from iPhones and Macbooks to Accessories and Apple TV

Apple EOFY sales 2025: key information

EOFY sales 2025: shopping tips

There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not – even if there is a big red percentage next to its price. Follow our simple advice below and you might just hit the jackpot this June.

1. Keep an eye on price history
It's all well and good to see a big shiny "50% off" tag on an item you've been waiting to buy, but it's best to take a deep breath and do some research before you click buy. It’s one of the best things to do when deal hunting – and one we rely on heavily at TechRadar to make sure we’re only recommending deals worth your time.

There are three very easy ways we do this and they ensure the breathtaking price you're seeing is actually as good of a deal as it seems. The first is to always head to the brand’s direct store – in this case it would be the Apple website – and check that the listed RRP on there is the same as what the retailer is claiming. The second check we recommend to do is through camelcamelcamel.com – which tracks the price history of items on Amazon. All you have to do is copy the link of the Amazon product page into this price checker and you will be able to see the prices it has been listed at on Amazon.

Lastly, the best way to ensure you're getting a good deal is to look at the history of that item on OzBargain. To see the complete history of that item on OzBargain – and prices that other users have thought were worthy deals – all you have to do is search the item in the OzBargain search bar. If you've done all three of these and the price you're seeing is still enticing, it's time to buy.

2. Figure out what features you're after
While big savings on an iPad Pro may seem tempting, if you're simply looking for a device to browse and watch content, a more budget-friendly iPad or iPad mini might be a better fit. While a big saving on the iPad Pro is an incredible deal, if you're just looking for a big-screen device to watch and scroll on, an older iPad or iPad mini may be more suitable and it will certainly be more budget-friendly – even if the discount isn’t quite as steep.

That's why it's important to know exactly what you want from a new device. If you're buying a smartphone, do you really need a fantastic camera, or is enough power for smooth gaming more important? If you're buying a laptop, do you need a MacBook Pro for editing power, or is it more important that your laptop doesn't weigh down your backpack, making the MacBook Air the better choice? There might be huge savings on a 'better' device, but a smaller saving on another piece of tech might be the better deal for you.

3. Consider a different brand
Apple has everything you could need from its range of phones, tablets, laptops and computers – but they can get very expensive and they don't often see giant discounts. For example, if you're after a MacBook Pro, you might find that a Dell XPS actually brings more to the table while being considerably cheaper if it’s an older model. So be flexible, as that can save you money during EOFY. The same goes for phones. While Apple now offers a more affordable iPhone in the new iPhone 16e, if you're just after a simple smartphone that can handle daily tasks, an Android device from Google, Samsung or Motorola is more suitable and cheaper. Check out our full suite of coupons to see if you can snag yourself a deal on something that isn't discounted through EOFY.

4. Do your research
Researching expensive tech before you buy can help you avoid disappointment later. Reading through some reviews and buying guides on TechRadar or similar trusted publications can give you a quick and easy idea of what items are worth buying.

5. Don't get upsold on extended warranties
Manufacturer warranties in Australia typically only last a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a quick buck. While AppleCare+ and AppleCare+ with theft and loss provide good protection, they are incredibly expensive – so make sure you know why you're buying it and how it could help you in the future. You're protected under the Australian Consumer Law, so if anything were to go seriously wrong with the product, you might be dropping cash on extended warranties you don't need.

Standout Apple EOFY deals from last year

Apple iPhone 15 Pro max:

iPhone 15 Pro Max | was AU$2,199 now AU$1,949 on Amazon AU (AU$150 off)

This wouldn't be the biggest deal today, but during the 2024 EOFY sale the iPhone 15 Pro was the best iPhone you could buy. While the 15 Pro series is no longer stocked by Apple, third-party retailers should still have models to sell. And, with the iPhone 17 family on the horizon, we expect even bigger savings on the iPhone 15 models this year

Apple 2024 MacBook Air 13-inch (256GB; M3): was AU$1,799 now AU$1,524 on Amazon AU (AU$275 off)

We really liked this deal on the fanless and powerful M3 MacBook Air. So much we gave it five stars in our Apple MacBook Air 13-inch (M3) review for its seamless performance, long battery life and strong value. The M4 model had just launched at the time, making this a great time to buy the M3 Air at a discount – and it should be even cheaper in 2025.

Apple 2022 MacBook Air 13.6-inch (256GB; M2): was AU$1,599 now AU$1,344 on Amazon AU (AU$255 off)

If you didn’t need the latest chip, this older model was a great pick for less than AU$1,350 – ideal for students needing portability. It brought meaningful upgrades over its predecessor in battery life, screen size and design.

Apple iPad Air 13-inch (512GB; M2) | was AU$1,829 now AU$1,667 on Amazon AU (AU$162 off)

iPads are always hot during EOFY thanks to their versatility and tax-deductibility. While this wasn't a huge saving, we loved the large display, power and battery life in our Apple iPad Air 13-inch (2024) review.

Apple 2022 10.9-inch iPad (64GB): was AU$599 now AU$517 on Amazon AU (AU$82 off)

We’ve since seen bigger discounts on this model during Black Friday and Boxing Day, but this EOFY deal was solid at the time. It’s great for light work, note-taking and watching the best streaming services, and we think it could dip below AU$450 in 2025.

Apple AirPods Max | was AU$899 now AU$749 at Amazon AU (AU$150 off)

If you’d been waiting for a price drop, this was one of the best we had seen – and they've still only been as low as AU$699. We were blown away by their sound quality in our Apple AirPods Max review and if you’re an iPhone user, they make complete sense.

Apple AirTag 4 Pack | was AU$165 now AU$147 at Amazon AU (AU$18 off)

Not the biggest discount, but a worthwhile one, especially if you want to keep track of keys, luggage or bags. At under AU$37 each, this was a smart pick for those planning trips or just regularly losing household items.

Apple TV 4K WiFi 64GB | was AU$219 now AU$199 at The Good Guys Ebay store (AU$20 off)

It’s rare to see the Apple TV 4K under AU$200 and this was a great deal on what we consider the best streaming device. Our Apple TV 4K (2022) review praised its snappy performance, HDR10+ support and superb remote.