Get it before it's gone: TechRadar's TV of the year is on sale for its lowest price ever for the Super Bowl

The Samsung 65-inch S95D on a red background with text saying Lowest Price.
(Image credit: Future)

It's officially Super Bowl week, and if you're looking for the crème de la crème of Super Bowl TV deals, you're in luck. Samsung's highly-rated 65-inch S95D OLED TV is now on sale for $2,299.99 (originally $3,399.99), a whopping $1,100 and a record-low price.

Shop Samsung's full Super Bowl TV sale

Samsung's S95D OLED was crowned our TV of the year thanks to its stunning design, excellent gaming features, and unrivaled picture quality. Perfect for watching the Super Bowl, Samsung's S95D picture quality is the star of the show, thanks to the new anti-reflection matte screen and AI innovations, which deliver realistic images with vibrant colors and sharp contrast. The OLED display also includes premium sound and Samsung's impressive Tizen operating system.

While pricey, it's a gorgeous OLED display packed with high-end features that will impress everyone (or just yourself) at your Super Bowl watch party. You can find more of today's best Super Bowl TV deals further down the page, and if you're looking for more budget options, you can visit our main Super Bowl TV sales guide. Remember that Super Bowl 59 is this Sunday, February 9, so time is running out to upgrade your display for the big game.

Super Bowl TV deal: Samsung's S95D OLED

Samsung Samsung S95D 65-inch OLED 4K TV
Samsung Samsung S95D 65-inch OLED 4K TV: was $3,399.99 now $2,299.99 at Samsung

Our Samsung S95D review awarded this OLED display five stars and said it was 'the very pinnacle of OLED TV'. The Samsung TV delivers stunning picture quality, top-notch gaming performance, and a beautiful design, combining to offer one of the best OLED TVs money can buy right now. Today's Super Bowl deal from Samsung brings the price of the 65-inch model down to $2,299.99, which is a $1,100 discount and a record-low price.

More of the best Super Bowl TV deals

Samsung QN90D 43-inch Neo QLED 4K TV
Samsung QN90D 43-inch Neo QLED 4K TV: was $1,499 now $899.99 at Samsung

Samsung’s top mini-LED TV of 2024 is on sale for $899.99 - a new record-low price. That’s an excellent deal for an upper mid-range TV offering the high brightness, anti-glare screen, and wide viewing angle needed for daytime sports viewing. With four HDMI 2.1 ports and up to 144Hz support, it’s also an excellent TV for gaming.

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and Best Buy has the 48-inch model back down to a record-low price of just $599.99. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade.

Samsung 55-inch The Frame QLED TV (2024)
Samsung 55-inch The Frame QLED TV (2024): was $1,499.99 now $899.99 at Samsung

Samsung's The Frame TV is my dream display for watching the Super Bowl, and you can find the 55-inch model on sale for a new record-low price of $899. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store. This deal also includes a $50 discount on an ultra-slim wireless Dolby Atmos soundbar.

Samsung S90C 55-inch OLED TV
Samsung S90C 55-inch OLED TV: was $2,499 now $1,139 at Walmart

You name it, the Samsung S90C does it all. It offers HDR OLED, which analyses each scene so you get rich and accurate Pantone-validated colors at all times. Its picture quality is great for movies, shows, and games, but its sound is also surprisingly good for TV speakers. The Samsung S90C also packs four HDMI 2.1 ports, which is perfect for game consoles. Today's deal from Walmart brings the 55-inch model down to $1,139.

LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,499.99 at Best Buy

Best Buy's Super Bowl TV sale has dropped LG's 65-inch C4 OLED TV to $1,499.99. That's a massive $1,200 discount and only $100 more than the record-low price. Ranked number one in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Sony 65-inch Bravia 8 OLED 4K Smart TV
Sony 65-inch Bravia 8 OLED 4K Smart TV: was $2,799.99 now $1,599.99 at Best Buy

Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive $1,200 discount, bringing the price down to a new record low of $1,599.99. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

LG C3 77-inch OLED TV (2023)
LG C3 77-inch OLED TV (2023): was $2,299.99 now $1,699.99 at Best Buy

If you're looking for a massive display to watch the Super Bowl, Best Buy has LG's highly-rated 77-inch C3 OLED TV on sale for $1,699.99 - an incredible price for a display of this size. Thanks to LG's Alpha9 Gen6 chip, the stunning OLED TV features a brilliant picture with bright colors and powerful contrast. Plus, you get four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and a good webOS experience.

Samsung 85-inch QNX1D Neo QLED 4K TV
Samsung 85-inch QNX1D Neo QLED 4K TV: was $3,299.99 now $1,749.99 at Samsung

If you want a massive display to watch the big game, Samsung's 2024 85-inch QNX1D Series display is $1,550 off, bringing the price down to a record low. Thanks to mini-LED backlighting, the QLED display delivers bright, bold colors and sharp contrast, which, combined with Dolby Atmos and Object Tracking Sound Lite, delivers a cinematic viewing experience.

You can see more of the best cheap TV deals and OLED TV deals happening right now.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.