OnePlus has emerged as a real premium smartphone contender in recent years, and the company's latest flagship, the OnePlus 12, just hit a new record-low price as part of Amazon's annual Prime Day deals event.
Right now, you can pick up the 512GB variant of the OnePlus 12 for just $699.99 (was $899.99) at Amazon, which is cheaper than the current price you'll pay for equivalent variants of the Samsung Galaxy S24 Ultra or iPhone 15 Pro.
Why is this a big deal? Well, while those latter phones might get all the attention, the OnePlus 12 is one of the best phones for people in the know. In our OnePlus 12 review, we described the device as "the coolest phone you can buy, if you dare," and that assertion continues to ring true at the time of writing.
Today's best OnePlus 12 deal
During testing, our main grip with the OnePlus 12 was its lack of AI features, which at the time made the phone stick out like a sore thumb when compared to its software-focused competitors. Now, though, OnePlus has added a host of AI tools to its latest flagship, bringing it in line with recent models from Samsung and Google. As a result, this deal is one of the best Prime Day phone deals we've come across so far.
More Prime Day OnePlus deals
More Amazon Prime Day deals in the US
- Amazon Devices: Fire TV Stick from $14.99
- Apple: AirPods + Apple Watch from $69
- Audible: three months free
- Back to school: essentials and tech from $5
- Cameras: $100 off GoPro bundle
- Gaming: free PC games until July 16
- Headphones: up to $120 off Bose, Apple + Sony
- Health: electric toothbrushes from $14.99
- Kitchen: up to 44% off Ninja and Keurig
- Kindle: three months Kindle Unlimited
- Laptops: record-low prices for MacBook Air
- Music Unlimited: five months free
- Phones: Samsung and Google Pixel from $249
- Smart home: up to 61% off cameras
- Tablets: iPads and Samsung from $64.99
- Toys: up to 40% off Lego and Toniebox
- TVs: cheap TVs from $64.99
- Vacuums: Shark and Bissell from $81.99
