I track Black Friday TV deals for a living - here are the 9 I'd buy with my own money

The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet and the cheapest OLED display I've ever seen. Its self-lit OLED pixels and Dolby Vision enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today's deal is an absolute steal and a great purchase ahead of Black Friday.

If you're looking for a big-screen budget display, Best Buy has Samsung's all-new 75-inch 4K TV on sale for $549.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support, all for under $600. That's good value for money if you need a straightforward but capable display for your everyday viewing and media streaming.

The Q60D is the latest in Samsung's range of more budget-orientated QLED displays. It's a great choice if you want a premium TV without completely breaking the band. The slim design looks great in any living room and includes valuable features like Quantum HDR Smart technology with Motion Xcelerator. Its 60Hz refresh rate means it's not the best for next-gen gaming, but it's a great choice for everyday viewing. Today's Black Friday sale brings the 55-inch model down to its lowest price ever.

The Samsung S90C OLED is TechRadar's best TV of 2024, and the 65-inch model is on sale for an incredible $999.99. That's a whopping $1,600 discount from its original retail price and an excellent deal for a highly-rated OLED display. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price – especially with today's Black Friday discount.

LG's 2024 55-inch C4 OLED TV is on sale for $1,199.99, a new record-low price. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

If you're looking for a cheap TV this Black Friday, you won't find a better price on this 24-inch Insignia HD smart TV for just $64.99. This is a fantastic deal if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built-in and an Alexa voice remote.

Samsung's gorgeous The Frame TV is always a Black Friday best-seller, and you can currently find record-low models in all sizes. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. The display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

This is one of the best Black Friday deals I've seen on a big-screen budget display. The 2024 TCL TV features 4K UHD resolution, Google Assistant and Chromecast built-in for seamless streaming, and a handy voice remote - all for under $400, an incredible offer that won't drop further for Black Friday.

The Sony Bravia 8 is back at its lowest price yet ahead of Black Friday. As one of the best TVs for sound, it's an ideal choice if you want stellar sound without paying extra for a soundbar. Its OLED screen might not be the brightest of them all, but it still manages to rival the picture quality of its competitors using its brightness-boosting Bravia XP Processor. You can even use it with your gaming console of choice thanks to the two HDMI ports (out of four total) that support 4K/120 Hz gaming.