I've tried and tested every Apple Watch: Here are all the best deals in the Prime Day sale

Apple Watch Prime Day deals
(Image credit: Future / Apple)

The Amazon Prime Big Deal Days October sales event is here, and as always it’s a great time to save on many of your favorite Apple Watch models. We’re tracking prices on a wide range of products and seeing some really impressive discounts including savings on Apple’s brand new Apple Watch Series 10 and that impressive black Titanium Ultra 2.

Shop Amazon's full Prime Day sale

Amazon Prime’s Big Deal Days event is a paradise for those looking for a cheap Apple Watch. It usually falls within just a few weeks of the September iPhone and Apple Watch event, and that's true again this year. That means the new devices have been on shelves for a little while, and we’re almost a year away from the next models in the cycle.

I’ve been covering the Apple Watch for more than half a decade, and before that, I actually worked for Apple and was present in stores for the day one launch over 10 years ago. I’ve tried and tested every Apple Watch, including all of the best Apple Watches available in 2024. With this wealth of knowledge and a suite of price-tracking tools, I’ve put together a roundup of the best Apple Watch deals I’ve found so far, including savings on newer and older models.

Early standout offers include a $65 saving on the brand new black titanium Apple Watch Ultra 2, and $80 off the cellular version of the Apple Watch SE, a great choice for families with children.

As you might expect, Amazon Prime’s Big Deal Days event is a Prime-exclusive sale, so you’ll need an Amazon Prime membership to take advantage of the deals. Don’t fret if you’re not a member though, you can sign up for a 30-day Amazon Prime free trial to take part.

US Amazon Prime Day Apple Watch deals – quick links

Apple Watch Ultra 2: $799$734 at Amazon

Apple Watch Ultra 2: was $799 now $734 at Amazon
The Apple Watch Ultra 2 is Apple's most rugged and durable smartwatch, with incredible battery life and a brilliant screen. It's just fallen to $734 in its slick new Satin Black colorway.

Apple Watch SE 2 (GPS, 40mm): $249$169.99 at Amazon

Apple Watch SE 2 (GPS, 40mm): was $249 now $169.99 at Amazon
At under $200, this is a great price for Apple's entry-level and budget-friendly smartwatch. We said in our Apple Watch SE 2 review that it's a respectable mid-range smartwatch boasting good performance, impressive battery life, and a helpful suite of features. Just note that it lacks the temperature sensor and ECG sensor found in higher-end options like the Apple Watch 9.

Apple Watch Series 9 (GPS, 45mm): $429.99 $329.99 at Amazon

Apple Watch Series 9 (GPS, 45mm): was $429.99 now $329.99 at Amazon
The excellent Apple Watch 9 is down $100 Amazon, offering the perfect opportunity to pick up one of the best smartwatches on the market for cheap. At $329.99, the Apple Watch 9 is a great buy thanks to its powerful S9 SiP chipset, 18 hours of battery life, and gorgeous new display. As always, the latest Apple Watch is packed with the latest health and lifestyle features, which are bolstered significantly by the innovative new double-tap feature.

UK Amazon Prime Day Apple Watch deals – quick links

Apple Watch SE 2 (GPS, 40mm): was £219£197 at Amazon

Apple Watch SE 2 (GPS, 40mm): was £219 now £197 at Amazon
We're only seeing one significant discount in the UK sales so far. The excellent "best Apple Watch for most people" has a small 10% discount, with the larger 45mm version offering an 8% discount, from £249 down to £228 at Amazon.

What's the difference between the Apple Watch Ultra, Apple Watch SE and the Apple Watch?

As the best Apple Watch models available right now, you might be choosing between the Apple Watch Series 10 vs the Apple Watch Ultra 2. The Series 10 is much cheaper but offers less battery life and less protection against the elements. It's a great mainstream choice with a better display than the Ultra 2 but isn't the best choice for the great outdoors. The Ultra 2 is bigger, heavier, and more expensive, but packs in way more battery life and extreme durability for climbing, hiking, mountain biking, diving, and anything else you can throw at it.

The SE is cheaper again, made with cheaper materials and older parts to cut down on costs. It's still a fantastic watch and well worth picking up at discount.

More Amazon Prime Day deals in the US

More Amazon Prime Day deals in the UK

Stephen Warwick
Fitness & Wearables writer

Stephen Warwick is TechRadar's Fitness & Wearables writer with nearly a decade of experience covering technology, including five years as the News Editor of iMore. He's a keen fitness enthusiast and is never far from the local gym, Apple Watch at the ready, to record his latest workout. Stephen has experience writing about every facet of technology including products, services, hardware, and software. He's covered breaking news and developing stories regarding supply chains, patents and litigation, competition, politics and lobbying, the environment, and more. He's conducted interviews with industry experts in a range of fields including finance, litigation, security, and more. Outside of work, he's a massive tech and history buff with a passion for Rome Total War, reading, and music. 

Read more
best Apple Watch deals
The best cheap Apple Watch deals and sales for March 2025
Apple Watch series 9 on a blue background with the text lowest price
Apple Watch Series 9 falls to lowest-ever price on Amazon with a massive 33% off
Apple Watch Series 10 on blue background with lowest price TechRadar sign
The Apple Watch Series 10 might be the best-value smartwatch anywhere now it's back to its lowest-ever price
The Apple Watch Series 10 on a pink background with text saying Don't Miss next to it.
The beautiful Apple Watch Series 10 drops to its lowest-ever price at Amazon
Apple WAtch se 2 on green background with the text don't miss
The Apple Watch SE 2 has finally got a decent discount for 2025
Apple Watch 9
The best Apple Watch 9 deals and prices for March 2025
Latest in Seasonal Sales
Philips Hue starter kit on blue background with white text reading 'TechRadar don't miss'
Philips Hue starter kits are making the days brighter in Amazon’s Spring Sale – now at a record-low price
Apple iPad mini deal
I never travel without my iPad mini, and it's $100 off at Amazon right now in selected colors
Hisense U6N lowest price deal image with NBA player on screen on blue background
The Hisense U6N was one of the best budget TVs I tested in 2024, and it's just hit a record-low price in Amazon's Spring Sale
Garmin Fenix 7 on a blue background with the text lowest price
Garmin Fenix 7 falls to lowest-ever price in the Amazon Big Spring sale
Collage of tech on offer in the Amazon Big Spring Sale, including a Fire TV, Samsung laptop, Sony headphones, Echo Dot, Kindle, DJI Osmo and Ninja air fryer
I've hand-picked the 31 best deals from the Amazon Spring Sale on TVs, Kindles, headphones, appliances, and more
Echo Pop speaker spring deal header
I use my Echo Pop speaker every day, and I'd jump at the chance to get one for almost 50% off in Amazon's Spring Sale
Latest in Deals
Philips Hue starter kit on blue background with white text reading 'TechRadar don't miss'
Philips Hue starter kits are making the days brighter in Amazon’s Spring Sale – now at a record-low price
Branch office chairs next to a TechRadar-branded badge that reads Big Savings.
This office chair deal wins the Amazon Spring Sale for me and it's so good I don't expect it to last
Apple iPad mini deal
I never travel without my iPad mini, and it's $100 off at Amazon right now in selected colors
FlexiSpot office furniture next to a TechRadar-branded badge that reads Big Savings.
Upgrade your home office for under $500 in the Amazon Spring Sale: My top picks and biggest savings
Tribit Stormbox Blast 2 on violet background with the word 'TechRadar: big savings' positioned to the left of the speaker
The best party speaker I've ever tested just got a massive price cut in the Amazon Spring Sale
Dreame vacuum floorhead with Lowest Price graphic overlaid
My favorite affordable cordless stick vacuum just dropped to a historic low price, and if I didn't already have 5 vacuums at home I'd buy one immediately