Samsung EOFY sales 2025: the deals we expect across TV, audio and more
Tax-time is on the horizon once again, bringing with it a great opportunity to save on top Samsung tech

It feels like only yesterday that we were talking about Samsung EOFY deals in Australia, but with tax-time looming, we're back once again to begin hunting down the biggest and best discounts on Samsung tech, to help you make the most of your tax return.
The best EOFY deals, which will include discounts on Samsung tech, tend to kick off around June 1 and run through until the end of the month and into the new financial year in July. It's always a great time to look out for Samsung deals, especially as during last year's sale, we saw some incredible savings on the likes of the superb Q990D Dolby Atmos soundbar, S95D QD-OLED TV and the company's stellar flagship S24 Ultra series.
What do we expect to see this year? Much of the same to be honest. The aforementioned TV and soundbar models are still going strong, and now they're slightly older, we wouldn't be surprised to see discounts of an even greater magnitude.
We'd also love to see discounts across other Samsung tech, including the Galaxy Watch wearables and even tablets. Be sure to check back on this page as the EOFY period in Australia draws ever nearer for all the latest deals as we spot them.
To keep an even closer eye on Samsung EOFY deals, be sure to check out our round-up of the latest Samsung promo codes.
Retailers offering Samsung EOFY deals
Below is a list of the main brands and retailers we expect to be offering Samsung EOFY discounts. We'll update this list with more retailers as soon as we spot them.
Samsung EOFY deals 2025: best deals from last year
We don't expect Samsung EOFY deals to turn up until at least June, so in the meantime, take a look at some of the standout deals we saw during last year's sale to give you an idea of what to expect in a couple of months.
Samsung S95D (65-inch) | AU$4,853 AU$4,553 at The Good Guys eBay store with code FYEAR10 (save AU$300)
We said it was the pinnacle of OLED TVs in our Samsung S95 review thanks to its incredible picture quality – which is bolstered by AI technology – coupled with an anti-glare coating to the screen that makes a genuine difference if you're watching in a bright room – virtually all reflections in the screen are eliminated, leaving you to enjoy your content. It's also an exceptionally attractive TV, and one you'll certainly want to remain huddled in front of.

Samsung Q990D Dolby Atmos soundbar | AU$1,995 AU$1,345 at Appliance Central (save AU$650)
The Q990D soundbar delivers genuine Dolby Atmos thanks to dedicated speaker channels. It's a powerful sound system with crystal clear dialogue thrown in for good measure. We've seen it drop lower in price since last year's sale, so we'll be holding out hope for an even bigger discount.

Samsung Galaxy S24 (256GB) | AU$1,399 AU$1,199 at Samsung AU (save AU$200 + option for AU$200 bonus trade-in credit)
The Samsung Galaxy S24 offers great battery life, super speedy everyday performance and it comes with the all-new suite of Galaxy AI capabilities. For an everyday phone, that's also available in a range of exclusive colours directly from Samsung, the Galaxy S24 is a fantastic Android device.

Samsung Galaxy S24 Ultra (256GB) | AU$2,199 AU$1,899 at Samsung AU (save AU$300 + AU$300 bonus trade-in credit)
The S24 Ultra is a powerhouse of an Android smartphone that ticks virtually every box. Performance is lightning fast, Galaxy AI features are useful and battery life is great.
If you need more storage, then Samsung AU has also knocked AU$300 off the standard price of all versions (alongside the trade-in offer), and it's the only place you can pick up exclusive colours including Titanium Blue, Titanium Green and Titanium Orange.

Samsung Galaxy Watch 6 (40mm) | from AU$549 from AU$321 on Amazon (save up to AU$228)
While we were a tad harsh in our Samsung Galaxy Watch 6 review, that was mostly due to a lack of iteration upon its predecessor but make no mistake, this is an excellent smartwatch that delivers incredible performance and efficiency in all areas. With awesome wellness features like a high heart-rate alert and fall detection, this watch shines as a partner to a Samsung Galaxy phone, but will still be an awesome addition to any Android user.
Tablets

Samsung Galaxy Buds 2 Pro | AU$349 AU$159 at Kogan (save AU$190)
Kogan had an incredible deal on the Samsung Galaxy Buds 2, bringing them down to better than half price. With the Galaxy Buds 3 Pro launching in the past year, we'll be keeping an eye out for a similar discount.
Samsung EOFY sales 2025: key information
When are EOFY sales 2025?
The end of Australia’s financial year is June 30, but EOFY sales typically start a few weeks before that date, typically around June 1. In recent years, we've seen some retailers starting their EOFY sales even earlier, with some sales events kicking off closer to the end of May. The best Samsung EOFY deals should arrive in June though, although they're not always guaranteed to last the entire month.
However, some retailer’s Samsung EOFY sales do run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.
EOFY sales 2025: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item is important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.
3. Consider a different brand
You might have your heart set on an LG TV, but you might get better value out of a similar-specced Samsung instead. So be flexible, as that can save you money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
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Max is a senior staff writer for TechRadar who covers home entertainment and audio first, NBN second and virtually anything else that falls under the consumer electronics umbrella third. He's also a bit of an ecommerce fiend, particularly when it comes to finding the latest coupon codes for a variety of publication. He has written for TechRadar's sister publication What Hi-Fi? as well as Pocket-lint, and he's also a regular contributor to Australian Hi-Fi and Audio Esoterica. Max also dabbled in the men's lifestyle publication space, but is now firmly rooted in his first passion of technology.
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