Want a great, cheap QLED TV this Prime Day? This Amazon Fire TV just hit a record low price

Amazon Omni QLED Prime Day spotlight image

(Image credit: Future)

The feature-packed Amazon Fire TV Omni QLED has appeared among the early deals ahead of Amazon Prime Day, and the 55-inch model is down to its lowest ever price. In the US, the 55-inch Omni QLED is available for a record-low of $419.99 (was $599.99) at Amazon. In the UK, it's also a record-low, with the 55-inch Omni QLED available for £429.99 (was £749.99) at Amazon.

In the US, this Prime Day deal is 30% off its full price and in the UK, it's a massive 43% off, meaning the already fantastic-value Omni QLED is even cheaper.

It's worth noting that this deal, like many deals during Prime Day, are exclusive to Prime members. But, you can sign up for a free 30-day trial to Prime to get access to these offers. And you can save more by checking out our Amazon discount codes page.

Today's best Amazon Fire TV Omni QLED deals

Amazon Fire TV 55-inch Omni QLED 4K TV: was £749.99 now £429.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features, including a QLED display, Dolby Vision HDR, and local dimming to deliver rich pictures. It even has some good gaming features, which is rare on budget TVs. For around £400, it's an excellent buy for the budget-conscious without compromising on quality. This offer also beats the previous record-low price by £20.

The Amazon Fire TV Omni QLED is the definition of value, offering colorful QLED pictures and Dolby Vision HDR support not only at budget price, but crucially in larger screen sizes for cheap. In my Amazon Fire TV Omni QLED review, I was surprised by just how natural its images were and "how bright and vivid its picture was and well it punches above its weight".

While it lacks 120Hz refresh rate for gamers, it does support both Dolby Vision gaming and VRR – a real rarity for TVs in this price range. It may not have every gaming feature people are looking for, but I still had fun with the Omni QLED's 60Hz gaming performance, with every bit of intense action feeling smooth thanks to a low 10.4ms input lag time.

Elsewhere, the Omni QLED uses Fire TV as its smart TV platform and Alexa Voice control for easy navigation. Logging with an Amazon account means you get more tailored recommendations on the home screen, with better suggestions for what to watch next.

If you're looking for more Amazon Prime Day TV deals, then check out our guide, where you'll see plenty offers on the best TVs available.

More Amazon Prime Day deals in the US

Amazon Devices: Fire Sticks from $14.99
Apple: AirPods and iPads from $69
Audible: three months free
Back to school: essentials and tech from $5
Gaming: free PC games until July 16
Headphones: cheapest-ever AirPods
Kitchen: coffee makers from $24.99
Kindle: three months Kindle Unlimited
Laptops: deals from $179.99
Music Unlimited: five months free
Smart home: up to 61% off cameras
Tablets: Fire tablets from $54.99
TVs: cheap TVs from $64.99
Vacuums: Shark from $149.99

More Amazon Prime Day deals in the UK

Amazon Devices: up to 66% off
Audible: three months free
Books: from 99p
Cars: dash cams from £31.99
Fans: deals from £15
Gaming: free PC games until July 16
Headphones: from £7.99
Health: electric toothbrushes from £16.99
Kitchen: air fryers from £29.99
Laptops: devices from £149
Music Unlimited: five months free
Phones: Samsung and Motorola from £83.99
Tablets: £110 off Honor Pad 8
TVs: cheap TVs from £139.99
Video: movies and TV shows from £1.99

James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel.