Cliff is a lead consultant for the planning and execution of many Agile or DevOps transformations. Cliff's former company, Digital Focus, which he co-founded in 1995, was a survivor of the Internet bubble, and was a pioneer in the adoption of agile methods. Cliff has written four books, most recently Value-Driven IT. Cliff believes that business value is central to IT decisions and that IT needs to have a more actionable and tangible view of the concerns of business. Cliff is an experienced public speaker, instructor, and facilitator, as well as an experienced software architect of complex software systems, and has built high-volume Internet and data processing systems as well as compilers and simulators. Cliff has a BS in Engineering Physics and masters degrees in Nuclear Engineering and Operations Research from Cornell University.