Apple TV Plus cost: plans, current deals and price compared to Netflix, Prime Video and more

Apple TV Plus was crowned Streaming Service of the Year for 2024, and it's easy to see why when there are so many of the best Apple TV Plus movies and best Apple TV Plus shows to sink your teeth into. While not as cheap as it once was following two price increases to the Apple TV Plus cost since it launched in 2019, the service does still offer one plan that throws in 4K streams, offline viewing, and more, making it one of the best values for money.

• Sign up to a 7-day Apple TV Plus free trial

Apple TV Plus is always drawing in new subscribers, and continues to demonstrate the high-quality entertainment viewers can expect from one of the best streaming services, proudly showing off shows like Severance, Silo, and Ted Lasso.

The question remains: does the Apple TV Plus cost compare favorably with other platforms like Prime Video and Max? Its library of original content is always expanding, but it's still sitting on the leaner side on comparison to its competition. That said, its Originals do attract A-lister talent and accolades. We’ll break it all down for you below.

Apple TV Plus cost: prices at a glance

Apple keeps things simple with its single plan, costing from $9.99 a month. With this single plan, though, keep in mind all subscribers get 4K streams, offline viewing, and more, without stretching for a Premium rate like many of its competitors now offer.

You also have the option to save 15% over the year after your Apple TV Plus free trial and pay $99.99 annually. You'll find this option in your 'Subscription' settings.

Apple TV Plus is also available outside of the US in a whopping 107 countries. Prices in key areas look like the below:

The low Apple TV Plus cost provides access to growing number of TV shows, movies and documentaries. Everything is ad-free, available to stream or download in glorious 4K, plus one account can be shared with up to five other people.

You can stream the service through any device with the Apple TV Plus app: that includes Samsung, LG, VIZIO and Sony Smart TVs; Apple TV 4K and HD, Apple TV Plus on Roku, and Apple TV Plus on Fire Stick. As well as Google TV devices; PlayStation and Xbox consoles, and on Apple products like the iPhone, iPad, iPod Touch and Mac. It’s also available to watch using a web browser on a Windows PC, Chrome OS, or Android device.

Apple TV Plus cost: international prices

To see where Apple TV Plus' price range sits in the market, we've put together a table that compares all ad-free plans from the most popular streaming services.

How much does Apple TV Plus cost compared to other streaming services?

How does the Apple TV Plus cost compare to Netflix?

Netflix may be a streaming giant, but Apple TV Plus has really caught up in recent months. With plenty of great originals and high-quality content, Apple TV Plus is not to be sniffed at, even when you're going up against Netflix's mammoth library.

At $6.99 a basic Netflix plan costs the same as the monthly Apple TV Plus price. It does have an incredible amount of programming, but to get a picture quality equivalent to Apple’s, you’d need to pick its top-tier $22.99 Premium plan. Suddenly, it’s greater than the Apple TV Plus cost – which at $9.99 lets you watch everything in 4K and share your account with an additional five people with no ads to speak of.

How does the Apple TV Plus cost compare to Prime Video?

There's plenty of great shows on Prime Video including acclaimed video game adaptation Fallout, Lord of the Rings spin-off The Rings of Power and the darkly funny superhero series The Boys. It's really made a name for itself in terms of originals.

However, if you’re looking for an idiosyncratic mix of programming, like the acclaimed Ted Lasso, the video game comedy Mythic Quest: Raven’s Banquet, M. Night Shyamalan’s thriller Servant, and the Golden Globe-nominated animation Wolfwalkers then Apple TV Plus has plenty to keep you hooked.

In “the battle of the bundles”, Amazon and Apple are more equally weighted. Amazon Prime brings together free delivery, music streaming and much more under its $14.99 a month Amazon Prime Video cost, in addition to its incredible streaming library. Meanwhile, for $19.95 Apple One lets you stream and download around 70 million songs, play over 100 games with Apple Arcade, and provides iCloud storage too, on top of Apple TV Plus. So it's up to you which you think is better value overall.

How does the Apple TV Plus price compare to Disney Plus?

While both services once had a single streaming plan, Disney Plus introduced an ad-supported plan for $9.99 a month, or the option to go ad-free for $15.99 per month. Regardless of which plan you go for, each allows for Disney Plus account sharing with four individuals. The Apple TV Plus cost is cheaper, however, and can be shared between six people.

Disney Plus had an immediate advantage over Apple: owning hundreds of films and TV series whose characters – Iron Man, Han Solo, Cinderella – are ingrained in the popular consciousness. But although Disney Plus has brands, Apple TV Plus has stars. It’s a platform for A-list talent, including the inimitable Oprah Winfrey, Justin Timberlake, Jennifer Anniston, and even Prince Harry (!), in addition to acquiring buzz-worthy content from the likes of Will Smith and Martin Scorsese.

How does the Apple TV Plus cost compare to Max?

Max, has a reputation for premium content with its plans starting from $9.99 a month. But it’s worth every dollar, hosting the entire HBO back catalogue, a 100-year library of Warner Brothers movies, and titles from dozens of major and minor studios. With the recent merger, it also has a ton of Discovery Plus unscripted, reality shows.

Both platforms prioritize quality over quantity, with an emphasis on exclusive content. In addition to Max Originals, you've also got plenty of Warner Bros titles and HBO series. You will have to stretch for its $20.99 a month plan for 4K streams now, or sacrifice quality pictures and pay $16.99 a month, bagging offline viewing and more simultaneous streams.

Apple TV Plus is catching up in terms of quality though, with more eyes on its original content. So Max is perfect for popular IP, just look at The Penguin, but Apple TV Plus has some well crafted indie gems that simply cannot be ignored.

What can you watch on Apple TV Plus?

If you're looking for great quality TV, this is where Apple TV Plus especially thrives. Some of its highly rated titles includes mystery thriller Severance, dystopian sci-fi series Silo, heartwarming comedy Ted Lasso, and the critically acclaimed crime series Slow Horses. There's a real mix too, whether you're looking for something heavy and serious or a lighthearted comedy, Apple TV Plus has you covered.

While its movie library is slightly smaller, there's still some great cinema hits on there like CODA, Fancy Dance, Causeway and Tetris. There's not many duds on Apple TV Plus, in my opinion, its library might be smaller than some, but it's certainly mighty.

Apple TV Plus price: FAQs

Apple TV Plus free trial: was $9.99 a month now $0 at Apple
Home to huge shows including The Morning Show and Ted Lasso, Apple TV Plus is constantly adding new titles to its slight but quality line-up. This includes new breakout shows like Severance, Bad Sisters, and Will Smith's Emancipation. Sign up and see if it's for you with the Apple TV Plus free trial.

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