Fujifilm
Latest about Fujifilm

ICYMI: the week's 7 biggest news stories, from spectacular AI upgrades to new iPads and Fujifilm cameras
By David Nield published
Missed the tech news this week? Get caught up with our smart summary of the most important stories.

Fujifilm X-T50 review: putting film simulations at your fingertips
By Sharmishta Sarkar last updated
The Fujifilm X-T50 is an impressive upgrade, but it’s blurring the boundaries across Fuji’s different camera lines.

Fujifilm GFX100S II review – worth switching from full-frame?
By Timothy Coleman published
Not yet ratedAt $5,000 / £5,000 / AU$8,700, the 100MP Fujifilm GFX100S II is the best medium-format camera for most people.

Fujifilm X-T50 vs Fujifilm X-T30 II: should you upgrade?
By Chris Rowlands published
There’s a new Fuji in town, but is it worth the upgrade? We compare the X-T50 to the X-T30 II to find out.

Forget full-frame, the new Fujifilm GFX100S II delivers affordable medium-format quality
By Timothy Coleman published
Fujifilm's cheapest-ever 100MP camera at launch gives full-frame a run for its money.

Like the Fujifilm X100VI but want to swap lenses? The new X-T50 could be your best bet
By Timothy Coleman published
The Fujifilm X-T50 is a baby X-T5 with a surprisingly large price tag.

Fujifilm cranks up price of all of its data tape products, some by up to 40%
By Wayne Williams published
Fujifilm has cranked up the price of all of its data tape products, with up to 40% hikes.

Fujifilm Instax mini 99 review: Instant fun!
By Ben Brain published
The Instax mini 99 is an exciting new option for fans of film photography who want to get creative.
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