2 Oct: This article has been updated to reflect the launch of the new Kindle range.
Thinking of buying a Kindle in the upcoming Prime Day? It's a good plan — Amazon reliably offers hefty discounts on its own devices during these sales events. The official Prime Day will take place on Tuesday 6 and Wednesday 7 October, but if you're in the UK you don't need to wait until then.
This particular event coincides with Amazon updating almost its entire Kindle lineup. We now have new basic Kindle (in regular and aluminum versions), a new Paperwhite (in regular and Signature editions), a new Colorsoft (regular and Signature) and a new Kindle Kids. Only the Scribe options remain the same. All this throws a slight spanner in my deal-predicting works.
In the UK, Amazon discounted almost its entire range (as it existed then), around a week before Prime Day — those deals/models are still live and available to shop, and you'll find them included below. However, when the new versions were added, they all appeared at full price.
In the US, we were still waiting for the Prime Day Kindle deals to appear when Amazon dropped all its 2026 models. Now the new range is live, and there are still no discounts to speak of.
I'm not sure that Amazon will discount its new 2026 models, or by how much, but I'll be keeping a close eye on proceedings and will update this page with any deals I do spot. Want more info? Further down the page I'll run through some buying tips to help you choose the right model for you, plus a guide to what counts as a good discount for a Kindle.
UK: Kindle models
Note: some models are currently on pre-order, for delivery 11 November. At time of writing, there are no aluminum Kindle and no 2026 Signature versions available in the UK.
US: Kindle models
Are the deals any good?
In the UK, the discounts on the previous range are strong deals — around the level I'd expect for Prime Day. I'm not expecting the discounts to increase over Prime Day itself, although it's not impossible. Of course, it might be that you'd prefer a latest-gen model, in which case I'd hang on for Prime Day proper to see if any deals do appear on the 2026 lineup.
Note, too, that there has been a bit of sneakiness on Amazon's part regarding the 2024 Kindle. A number of these models have had their list price inflated, thus making the discount look more significant. Some of the older US models have had a price rise, too.
For reference, here was the pricing (and discounts) on the full 2024 Kindle range during the most recent Amazon Prime Day, in June 2026.
In the UK:
- Kindle: £79.99 (was
£94.99) — 16% off - Kindle Paperwhite (no ads): £134.99 (was
£169.99) — 21% off - Kindle Paperwhite (with ads): £119.99 (was
£159.99) — 25% off - Kindle Paperwhite Signature Edition: £114.99 (was
£189.99) — 24% off - Kindle Colorsoft: £154.99 (was
£239.99) — 35% off - Kindle Colorsoft Signature Edition: £174.99 (was
£269.99) — 35% off - Kindle Scribe: £379.99 — no discount
- Kindle Scribe Colorsoft: £504.99 (was
£629.99) — 20% off
In the US:
- Kindle: $84.99 (was
$109.99) — 23% off - Kindle Paperwhite: $124.99 (was
$159.99) — 22% off - Kindle Paperwhite Signature Edition: $144.99 (was
$199.99) — 28% off - Kindle Colorsoft (no ads): $159.99 (was
$249.99) — 36% off - Kindle Colorsoft Signature Edition: $219.99 (was
$279.99) — 21% off - Kindle Scribe: $379.99 (was
$499.99) — 24% off - Kindle Scribe Colorsoft: $519.99 (was
$679.99) — 24% off
How to choose the right Kindle for you
Amazon Kindles are some of the best e-readers around, and there aren't really any bad options here. When choosing a model, I'd start by deciding between black-and-white (Paperwhite) and color (Colorsoft). If you're a fan of graphic novels, Color is a no-brainer, and it's also useful if you're studying and want to be able to color-code your highlights. However, if you're predominantly just reading text-heavy novels, a black-and-white Kindle might be perfectly fine.
After you've decided that, you'll want to figure out if you also want to be able to use your Kindle for note-taking. All the 'Scribe' options work with a stylus, so you can write as well as read. They have bigger screens than the reading-only options. You'll find more advice in my article exploring how to choose the right Kindle.
Below you can see how the specs compare for each model. All of these key specs remain the same for the 2024 and 2026 Kindle models — the 2026 versions are generally a little lighter and thinner, with smooth, flush displays and a repositioned power button.
Model: |
Kindle |
Kindle Paperwhite |
Kindle Paperwhite Signature edition |
Kindle Colorsoft |
Kindle Colorsoft Signature Edition |
Kindle Scribe |
Kindle Scribe Colorsoft |
|---|---|---|---|---|---|---|---|
Display: |
6-inch glare-free |
7-inch glare-free |
7-inch glare-free |
7-inch glare-free w/ color display |
7-inch glare-free w/ color display |
11-inch glare-free |
11-inch glare-free with color display |
Resolution: |
300ppi |
300ppi |
300ppi |
300ppi (black and white) / 150ppi (color) |
300ppi (black and white) / 150ppi (color) |
300ppi |
300ppi (black and white) / 150ppi (color) |
Storage: |
16GB |
16GB |
32GB |
16GB |
32GB |
16, 32 or 64GB |
32 or 64GB |
Max battery: |
6 weeks |
12 weeks |
12 weeks |
8 weeks |
8 weeks |
12 weeks reading / 3 weeks writing |
8 weeks reading / 2 weeks writing |
Waterproof (IPX8): |
No |
Yes |
Yes |
Yes |
Yes |
No |
No |
Writing capability: |
No |
No |
No |
No |
No |
Yes |
Yes |
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