Alexa
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Amazon Alexa event as it happened - Alexa+ subscription service officially announced with ample AI features
By Josephine Watson last updated
Amazon has sent out Alexa-themed invites for the February 26 event. Read our beat-by-beat breakdown of the event as we react to the news.

Alexa Plus subscription pricing confirmed – and it's good news for Prime members
By Mark Wilson published
Amazon has announced the pricing for its new Alexa Plus voice assistant – and it could make a Prime subscription a no-brainer.

Here's everything Amazon promised back when it teased the future conversational Alexa AI
By Jacob Krol published
More intuitive, intelligent, and useful

If Alexa 2.0 doesn’t fix these 5 problems, I might be done with my Amazon Echo devices
By Josephine Watson published
Alexa is about to get a huge update and that might have consequences for all the original Echos.

I love my 10-year-old Echo and am terrified Amazon's new Alexa is gonna brick it
By Lance Ulanoff published
Alexa is about to get a huge update and that might have consequences for all the original Echos.

Alexa’s big AI revamp might have been delayed again, and I’m losing faith Amazon's new assistant will be all that smart
By Hamish Hector published
Alexa’s big AI revamp may have just been delayed, again – and it sounds like Amazon’s assistant is getting dumber rather than smarter.

Amazon drops unsubtle hints that Alexa AI is landing soon – 3 things to expect from the new voice assistant
By Hamish Hector published
Amazon spells out the arrival of an Alexa update at its next tech event – as fresh rumors give us an idea of what to expect.

Amazon just sent invites for a February 26 event, and we might finally see the debut of the next-gen Alexa
By Jacob Krol published
Amazon just surprised us with invites for a devices event on February 26, and while the invite doesn't tell us much, the use of blue is certainly an Alexa-themed hint.
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