Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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By David Nield published
OpenAI will be sharing some news on Monday, but the rumored ChatGPT search engine won't appear.
Apple could revive a legendary product it killed 13 years ago — heir to Xserve to run on M2 Ultra silicon according to reports but no sign of Mac OS X Server yet
By Desire Athow published
Apple throws down the gauntlet at Google and Microsoft in the race toward AI domination
Your iPhone may soon be able to transcribe recordings and even summarize notes
By Cesar Cadenas published
New leaks state iOS, iPadOS, and maybe macOS apps will receive new AI features, but how they'll work is a mystery.
The best phone 2024
By Philip Berne last updated
Updated We've tested the best phones around, in every price range, to bring you this definitive ranking of the best smartphone to buy.
Apple's price cut on the iPad 10.9 is not as good as it seems - here's why
By James Pickard published
Apple has announced a permanent price cut to the iPad 10.9 so is it worth buying or are there better ways to spend your money on a budget tablet?
iTunes for Windows 11 gets a fresh update with a vital security fix, and it brings in support for new iPad Air and iPad Pro
By Kristina Terech published
Apple has released iTunes 12.13.2 for Windows, complete with an important security fix, and support for new iPad models.
Best laptops for photo editing of 2024
By Steve Clark last updated
Updated We tested the best laptops for photo editing - and are our top picks for photographers, artists, and designers who want pixel-perfect pictures.
Apple scraps iPad Pro 'Crushed' ad and issues rare apology – and it was the right thing to do
By Lance Ulanoff published
The iPad Pro 'Crushed' ad raised hackles among creatives and now Apple has apologized and scrapped plans for a TV run.
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