Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

New movies: the most exciting films coming to theaters in July 2026
By Tom Power Last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.

iPhone fans left fuming after Apple closes a popular purchase loophole
By Alex Blake Published
Apple will no longer let you buy an unlocked iPhone on carrier financing direct from its website.

MacBook users are filing off the sharp corners of their laptops
By Alex Blake Published
Apple users have been filing their MacBooks’ edges due to their painful sharpness.

Russians need a VPN to access Google and Apple as unexplained nationwide outages hit
By Rene Millman Published
Russian internet users awoke to broken connections across Google, Apple, and GitHub websites. While state censors deny involvement, the outages highlight why VPNs are more crucial than ever.

You'll soon be able to play the biggest football game on your iPhone thanks to an upcoming Apple Arcade release with zero microtransactions
By Dashiell Wood Published
Apple Arcade subscribers are about to get their own version of Madden NFL 27.

Quote of the day by Steve Jobs: "The only problem with Microsoft is they just have no taste"
By Keumars Afifi-Sabet Published
Apple and Microsoft's rivalry stretches back decades, with the Apple co-founder repeatedly undermining Bill Gates' company

How to get the iOS 27 public beta and try the new AI-powered Siri
By James Rogerson Published
Siri has finally got smarter with iOS 27, and the public beta is out now. Here's how to download it and the best features to try first.

Apple vs OpenAI lawsuit: 8 bombshell accusations and what they could mean
By Lance Ulanoff Published
Apple's OpenAI lawsuit is full of truly eye-opening accusations that, if true, could doom OpenAI's hardware business and scuttle the partnership between the two companies.
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