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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
There’s one thing I want from Apple at WWDC 2026 — and it isn't Siri 2.0
With WWDC 2026 just around the corner, I’d love to see Apple revamp the Shortcuts app in iOS 27.
I upgraded to the MacBook Air M5 at last — and, boy, is it fast
I upgraded to the MacBook Air M5 and its lightning-fast performance puts my Intel-based MacBook Pro to shame.
iPhone 18 Pro and Pro Max rumors rated
The iPhone 18 Pro and Pro Max could have changes to their designs, colors, camera features, and more.
Apple’s iOS-level age verification is a mess, but it could be what we need
Stricter age verification checks for online content – especially social media — are becoming the norm across the world.
New movies: the most exciting films coming to theaters in April 2026
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
Widow's Bay review: Apple's new dark comedy horror show is big on laughs, but scarily short on true terror
Widow's Bay is Apple's most unusual TV series since Severance — but it's no Twin Peaks.
Perplexity’s CEO says Apple has a secret weapon in the AI race
Perplexity’s CEO says that far from losing the AI race, Apple has plenty of advantages.
Tim Cook reveals his biggest mistake, and it’s not the Siri overhaul delay
Tim Cook has revealed the biggest mistakes he made as Apple CEO, but there’s one thing I think he’s forgotten.
