Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

By Steve Clark last updated
Buying guide I've picked out the best laptops for programming, from performance-driven workstations that are ideal for software engineering to lightweight machines that excel at mobile and web development.

By Graham Barlow Published
The latest iOS update has swapped the Apple Music icon out for a new white one, but you can revert back to the red icon with these tips.

By James Rogerson Published
The iPhone 5C is a retro tech revelation for Gen Z, but it's also extremely vulnerable to hacks and viruses.

By Axel Metz Published
I’ve been testing the iPhone Duo for a week — here are seven of my favorite fully optimized apps so far.

By Henry Burrell Published
Are the iPhone 18 Pro's cameras worth the hype? I flew to New Zealand to find out.

By David Nield Published
Researchers and reporters have discovered that some words and phrases are banned from auto-complete and swipe typing.

By Ruth Hamilton Published
Apple has expanded its tablet range with an upgraded mini model — here's how it slots into the lineup.

By Axel Metz Published
If you’re noticing pixelation in the corner of your iPhone 18 Pro's screen, don’t panic — it’s just the under-display Face ID camera.

By Steve Clark last updated
Updated We tested the best business desktop PCs for productivity and performance - and these are the Mac and Windows machines we recommend from small business use to enterprise integration.
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