Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
We just got another hint that the Apple iPhone SE 4 is landing in March 2025
By David Nield published
Previous rumors have pointed to a March 2025 launch for this phone, and now another analyst has weighed in.
Best dictation software of 2024
By Darcy French last updated
Updated We list the best dictation software, to make it simple and easy to record speech on your desktop or mobile device.
New trailer for The Studio looks like Apple TV Plus' star-studded cringe comedy response to HBO's superhero satire series The Franchise
By Tom Power published
The first trailer for The Studio, a new Apple comedy series starring Seth Rogen, will shine a tragicomedy-based light on the corporate world of movie making.
Black Friday MacBook Pro deals 2024: all the best deals live right now
By John Loeffler last updated
Black Friday MacBook Pro deals are coming online, and I'm hunting down all the best offers to help you find the right MacBook Pro for your needs and budget.
If Apple is killing off the Lightning-to-3.5mm adapter, it shows why dropping the headphone jack was a problem in the first place
By Carrie Marshall published
The mysterious case of the disappearing dongle
Black Friday iPhone deals 2024: lives sales on iPhone 16, iPhone 15 Pro, and more
By Axel Metz last updated
Updated We've rounded up the best of this year's Black Friday iPhone deals, with offers available on the iPhone 16, iPhone 15 Pro, and more.
Black Friday MacBook Air deals 2024: big savings now live
By Matt Hanson last updated
We're now just over a week away from the big day itself, so keep this page bookmarked to make sure you don't miss any early MacBook Air Black Friday 2024 deals.
Apple could launch its thinnest-ever iPhone next year, but where is the foldable iPhone?
By Alex Blake published
A new report says Apple’s upcoming iPhone 17 Air will be the company’s thinnest-ever iPhone.
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