Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
7 hidden features on your Apple Watch you should start using right now
Seven Apple Watch features you might not know existed.
Siri's chances to beat ChatGPT just got a whole lot better
Apple is changing its Siri leader, according to a new report from Bloomberg and it has Mike Rockwell, the person behind Vision Pro, taking over the virtual assistant.
The Samsung Galaxy Tab S10 FE could be a powerful iPad Air rival, based on the latest specs rumors
The specs, European pricing, and renders of the Samsung Galaxy Tab S10 FE have leaked, giving us a pretty comprehensive picture of Samsung’s next mid-range tablet.
One of Apple's top health execs is ditching the company for Oura, and I've never been more convinced smart rings are the future
A huge move in the world of health and tech.
iPhone 16e: price, design, Apple Intelligence, and everything you need to know
Updated The iPhone 16e is here and we're breaking down everything you need to know about Apple's newest iPhone, from the price to the processor with everything in between.
The iPhone 16e’s 5G performance seemingly has the iPhone 16’s beat
Tests suggest that Apple's C1 5G modem has its Qualcomm rivals beat in most situations.
How to add ChatGPT or Gemini voice mode to your iPhone Action button (while you wait for Siri's big upgrade)
If you're tired of Siri you can add ChatGPT or Gemini to your iPhone’s Action button with ease.
What time is Severance season 2 episode 10 going to be released on Apple TV+?
Here's when you can stream Severance season 2's final episode on Apple TV+ in the US, UK, and Australia.
