Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
I was ready to buy an Apple Watch Ultra 3 – here’s why I’m getting a Series 11 instead, for a fraction of the cost
I'm going to save myself hundreds by downgrading to an Apple Watch Series 11 instead of upgrading to an Apple Watch Ultra 3 this year
With the rumored OLED upgrade for the iPad Air, Apple has the chance to make the best general-purpose tablet ever
The iPad Air has been tipped for a major display upgrade – and I think Apple has the chance to do something incredible with it.
3 new colors are rumored for the iPhone 18 Pro next year – and they're not Apple's usual choices
Apple is apparently thinking about new colors for its flagship phones, and we haven't seen two of them before.
Stop! Should you upgrade your M1 Max Apple Mac to the M5? GPU and memory bandwidth data reveal the surprising answer
Before upgrading from an M1 Max Mac to an M5 model, read how GPU count memory speed and AI processing shape real world results.
Need help buying the best phone for you? Here’s what the TechRadar experts use, and how to score a good deal
With the Black Friday deals already here, now's a great time to snap up a brilliant phone that has the TechRadar seal of approval.
There’s still a two-week wait for the iPhone 17 Pro Max, so don’t expect to see it discounted for Black Friday
Apple's ongoing iPhone 17 Pro Max delivery delays suggest the company's best iPhone won't be going on sale for Black Friday.
The best gaming routers 2025: these are the top picks our experts have tested
Updated Having a strong, fast and reliable internet connection is increasingly essential for games, so check out our list of the best gaming routers.
Windows 10 end of life is pushing users towards Apple Mac devices - is it time for you to make the big jump?
The end of Windows 10 support has driven users toward Apple’s Mac devices, reshaping global PC sales and computing preferences.
