Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Forget Siri — these are the 5 things I actually want in iOS 27 at WWDC 2026
By David Nield published
We're all set for Apple's annual software update reveals, and there are plenty of ways left to improve iOS.

25 classic Apple photos that show the biggest WWDC moments in history
By Mark Wilson published
How many do you remember?

Apple's new iOS 27 Siri 2.0 may have a beta label and waitlist attached
By David Nield published
It seems Apple hasn't yet entirely figured out how it's going to make AI work in the updated Siri assistant.

ICYMI: the week's 7 biggest tech news stories, from Android to Lego
By Hamish Hector published
The week's biggest tech news stories from Nvidia, Lego, Android, WiiM and more for June 6, 2026.

Quote of the day by former Apple design chief Jony Ive: "When something exceeds your ability to understand how it works it sort of becomes magical" — wisdom on the power of simplicity
By Keumars Afifi-Sabet published
The man responsible for designing some of the most elegant devices in the world believed in how amazing technology needn't be complex

iPhone Ultra vs Samsung Galaxy Z Fold 8 rumor comparison
By James Rogerson published
The iPhone Ultra and Samsung Galaxy Z Fold 8 could have a lot in common, so which one is sounding best so far?

Canada’s Bill C-22: Why Signal, Apple, and top VPNs are fighting the 'surveillance' law
By Chiara Castro published
Big tech and VPN companies are demanding better protections for encryption as the government agrees to clarify contentious points.

New movies: the most exciting films coming to theaters in June 2026
By Tom Power last updated
Updated New movies will arrive weekly throughout 2026 — these are the biggest ones to keep an eye on.
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