Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Our favorite and top-rated MacBook Air is still down to a record-low price at Best Buy
The Apple MacBook Air 13-inch (M4) is the best laptop around, particularly for students, and it's on sale for a record-low price at Best Buy.
iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.
iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
The iPhone 17 could get these leaked TechWoven cases, but Apple fans still miss its old leather cases
A leaker has posted images of what they claim is Apple’s upcoming TechWoven iPhone case.
Apple employees built an LLM that taught itself to produce good user interface code - but worryingly, it did so independently
Apple researchers built UICoder through a feedback loop that generated, filtered, and retrained SwiftUI code, transforming scarce data into nearly one million working samples.
This huge $155 discount on the Apple Watch Ultra 2 has demolished my only excuse for not upgrading
The Apple Watch Ultra 2 has been reduced to its lowest price ever in this unmissable Amazon deal.
Update Apple devices now - new security patch fixes potentially serious zero-day flaw
Apple fixes zero-day flaw being used in highly sophisticated attacks against specific individuals.
