Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Black Friday MacBook Pro deals 2024: when they start, what to expect, and more
By John Loeffler last updated
This year's Black Friday MacBook Pro deals are just around the corner, and we're ready to help you find the right MacBook Pro for your needs and budget.
Planning to buy Apple’s new USB-C Magic accessories? Make sure you’re running macOS Sequoia 15.1 first
By Isaiah Williams published
Apple’s brand new M4 Macs have been the subject of high praise, but right now we can’t say the same for its new Magic peripherals.
Apple buys popular photo editing app Pixelmator – and Photos could soon get a massive upgrade
By Mark Wilson published
Apple has just acquired the popular app Pixelmator – and that's massive news for photo editing on iPhones and Macs.
7 new movies and TV shows to stream on Netflix, Prime Video, Max, and more this weekend (November 1)
By Tom Power, Grace Morris, Amelia Schwanke, Lucy Buglass published
From the return of hit Netflix shows to a number of new movies, here's what's worth streaming this weekend.
Black Friday iPhone deals 2024: what to expect and the best early sales
By Axel Metz last updated
Updated We've rounded up the best early Black Friday iPhone deals, and shared our guidance on how to snag the biggest bargains.
Apple's M4 Pro chip is so powerful it puts the Mac Pro to shame
By Alex Blake published
Apple’s new M4 Pro chip offers even better performance than the Mac Pro’s M2 Ultra, benchmarks suggest.
Cybercriminals are leveraging big retail names in attacks this holiday season
By Ellen Jennings-Trace published
Cybercrime is expected to spike again this holiday season - here’s what to look for
How to send satellite messages on iPhone
By Alex Blake, Axel Metz last updated
Apple’s Emergency SOS via Satellite and Messages via Satellite features could help you communicate in areas without a phone signal; here's how to use them.
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