Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Will Apple never learn? I'm convinced that the iPhone 17 Air will repeat the mistake of the iPhone mini series – here's why
Is Apple on to something with its new slimline phone? I don't think so.
It’s 2025 and Apple has still not fixed this ancient Mac bug – but here’s a solution
My Mac succumbed to a decades-old Mac bug that Apple refuses to fix, but thankfully there's a way to squash it.
Apple is rumored to be picking one of these two new colors for the iPhone 17
According to a new leak, the iPhone 17 color range will be boosted by either purple or green.
Quick! The tiny but mighty Mac mini is cheaper than ever before, thanks to a fresh discount on Amazon
Apple's powerful and compact Mac mini with the M4 chip is now available for the lowest price we've ever tracked thanks to a fresh discount on Amazon.
Apple quietly just unveiled a new spatial audio format that expands on Dolby Atmos, and that could rival Google and Samsung's Eclipsa Audio
Apple has quietly launched a new spatial audio format called ASAF – but its appeal may be limited
Huge Walmart laptop sales from $179 - here are 13 deals you should check now
Updated Huge Walmart laptop sales see products from $179 - here are 13 deals you should check now.
iOS 26 could get a new secret ringtone – and iPhone fans can’t decide whether it’s bleak or a banger
iPhone users have found a new ringtone in iOS 26, but not everyone is a fan.
This $120 mini PC has a unique feature Apple’s Mac Mini M4 simply can’t match - and yes, its part of Amazon’s unofficial early Prime Day sales
There's no better mini PC when it comes to sheer value for money.
