Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
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Better than a golden plaque
The iPhone 17 Pro is a true business powerhouse — equip your team for less and save up to $1100 with T-Mobile's latest switching deal
Presented by T-Mobile for Business
Right now, T-Mobile is offering business users 10 lines for $15 a month per device when you switch to the SuperMobile plan.
The iPhone's Emergency SOS feature just saved six skiers hit by an avalanche
Six skiers were rescued from an avalanche thanks to Apple’s Emergency SOS via Satellite feature.
The iPhone Fold again rumored to be launching alongside the iPhone 18 Pro
Mass production of the iPhone 18 Pro and the iPhone Fold is expected to get underway in July.
'What we really wanted was Mike': How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company
How Mike Markkula transformed Apple from garage experiment into the business that reshaped personal computing.
ICYMI: the week's 7 biggest tech news stories from Discord's mass exodus to Apple's big March event teaser
The week's top stories from Apple, HBO Max, Ring, Acer, and more for February 21, 2026.
Custom iPhone Air has a clear back and SIM card slot – and major drawbacks
One YouTuber hacked their iPhone Air to give it a transparent back and a SIM card slot. But the fresh new design also comes with a few downsides.
WhatsApp is finally adding a handy group chat feature we've been waiting for
WhatsApp is rolling out Group Message History, which lets new chat members easily catch up on messages posted before they joined.
