Fujifilm
Latest about Fujifilm

Fujifilm X100VI too expensive? The small, affordable X-M5 is rumored to be en route
By Mark Wilson published
Fujifilm could be planning the surprise launch of a new X-M5 camera, according to new rumors – here's what it could be like.

Fujifilm unveils the Instax Wide 400 – the big print instant camera for big occasions
By Timothy Coleman published
Fujifilm's new Instax Wide 400 is its first wide-format instant camera in 10 years, replacing the Instax Wide 300.

The Fujifilm X100VI is my first ever camera – here are five things it's taught me about photography that my smartphone can't
By John-Anthony Disotto published
After using a Fujifilm X100VI for a month I've found a new passion for photography that I never knew existed.

Panasonic’s new full-frame Lumix S9 is smaller than a Fujifilm X100VI, but does it have the same appeal?
By Timothy Coleman published
Paired with the new Lumix Lab app, the full-frame Lumix S9 should make creating and sharing high-quality content easier than ever.

Fujifilm's most affordable medium-format camera gets a whopping $1,000 reduction
By Paul Hatton published
At the lowest price ever, there is no better time to enter into the world of medium-format cameras.

ICYMI: the week's 7 biggest news stories, from spectacular AI upgrades to new iPads and Fujifilm cameras
By David Nield published
Missed the tech news this week? Get caught up with our smart summary of the most important stories.

Fujifilm X-T50 review: putting film simulations at your fingertips
By Sharmishta Sarkar last updated
The Fujifilm X-T50 is an impressive upgrade, but it’s blurring the boundaries across Fuji’s different camera lines.

Fujifilm GFX100S II review – worth switching from full-frame?
By Timothy Coleman published
Not yet ratedAt $5,000 / £5,000 / AU$8,700, the 100MP Fujifilm GFX100S II is the best medium-format camera for most people.
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