Prime Day

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about prime day

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Sony officially announces new Astro Bot PS5 bundles and they're available from PlayStation Direct right now for bargain prices we can barely believe
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Don't miss out on these sweet bundles

Hurry! UK shoppers can still get a discounted PS5 at PlayStation Direct, but there's only a few hours left of the sale
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If you're not ready to invest in the PS5 Pro, you'll want to check out these latest PS5 deals on PlayStation Direct.

Seagate's 14TB external HDD hits lowest price for Cyber Monday; $12.86/TB deal is the one what I'd buy
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Seagate does it again - this is the best value external hard disk drive on the market right now

Did you know you can get a Samsung Galaxy Watch 7 for $45 today? Here's how
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Forget Amazon Prime Day, Samsung has the best value deal on the Galaxy Watch 7 - all you need is an eligible trade-in.
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