Why wait for Black Friday? The Sony Bravia 8 OLED TV is already $300 off at Best Buy

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Sony's best mid-range OLED falls to its lowest price ever

Sony 55-Inch Bravia 8 OLED 4K UHD Smart Google TV on yellow background with big savings TechRadar sign
(Image credit: Future)

Best Buy isn't waiting for Black Friday to roll out hundred-dollar discounts on some of the most-wanted and top-rated tech. Take this Sony Bravia 8 OLED 4K TV that's at Best Buy for $1,399.99 (was $1,699.99).

The Sony Bravia 8 is our pick as the best TV for sound and one of our highest-rated OLED TVs. This record-low price should stand out to someone looking for an OLED TV upgrade, especially for those hoping to score a mid-range OLED TV without spending extra money on a soundbar. While Sony offers a range of Dolby Atmos soundbars, the Bravia 8 works well even without one.

Today's best Sony OLED TV deal

Sony Bravia 8 55-inch OLED 4K TV: $1,699 $1,399 at Best Buy

Sony Bravia 8 55-inch OLED 4K TV: was $1,699 now $1,399 at Best Buy
The Sony Bravia 8 is back at its lowest price yet ahead of Black Friday. As one of the best TVs for sound, it's an ideal choice if you want stellar sound without paying extra for a soundbar. Its OLED screen might not be the brightest of them all, but it still manages to rival the picture quality of its competitors using its brightness-boosting Bravia XP Processor. You can even use it with your gaming console of choice thanks to the two HDMI ports (out of four total) that support 4K/120 Hz gaming.

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Sony introduced the Bravia 8 in its 2024 TV range along with the mini-LED Bravia 9. The Bravia 8 offers an alternative to Sony's pricier but older A95L OLED TV, which it rivals in performance with some technological upgrades.

Thanks to Sony’s new Bravia XR processor, the Bravia 8 is the brightest its OLEDs have ever been. In our Sony Bravia 8 review, we highlighted the TV's picture quality, built-in sound, and eco-conscious design that makes it easy to mount to a wall. Sony's Acoustic Surface Plus audio system uses actuators to amplify the sound in a way that not many flatscreen TVs could manage. It can also double as a gaming TV with two of its four HDMI ports supporting 4K/120 Hz gaming.

If you're looking for a TV more geared toward gaming, you might find a better option in our list of best 120Hz 4K TVs for PS5 and Xbox Series X. On the other hand, if you're more into cinematic sound for TV and movie-watching, check out our list of best TVs for sound instead. You don't even need to commit right away, since some of them might go on sale in the Black Friday TV deals.

More of today's early Black Friday sales

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Jessica Reyes
Jessica Reyes
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Jess Reyes writes about deals and coupons almost as much as she does about games. Her work can be found in IGN, GameSpot, Digital Trends, and Inverse – just to name a few. When she’s not writing or gaming, she’s probably window shopping or gassing up her mutuals on Twitter/X.