A Christmas idea to help cut your parents' cord, Roku devices are at the lowest prices ever

Roku Ultra box and remote with headphones attached

(Image credit: Future)

I've been a big fan of Roku's service ever since I bought a TCL 6-series TV with Roku on board. When my Dad started asking me whether it was worth keeping his cable service, I bought him a Roku Ultra box loaded up with all of my subscriptions to try. He loved it so much that he cut the cord from expensive cable service. That Roku Ultra is now on sale for $66.99 at Amazon, the lowest price I've ever seen, and it's so good I'm buying one for my other smart TV.

There are lots of streaming boxes, like Google's Chromecast or Apple TV, but Roku wins with the simplest, most unfussy design that is incredibly easy to use. It doesn't make a ton of suggestions or try to sell you services you don't need. It just gives you the TV that you want and pay for. You can subscribe to new services through the Roku box, or you can just log in to your favorite streamers.

If you want a serious upgrade, there's also an amazing deal on the Roku Streambar with a wireless subwoofer. For $149.99 you can get a Roku Streambar at Amazon, plus the subwoofer and that's the lowest price we've ever seen for that bundle. You get the same 4K streaming from the normal Roku, plus a small soundbar that punches above its weight, and a subwoofer. An amazing deal that will be an instant upgrade to whatever you're using.

If you want to cut the cord yourself or cut the cord for someone else, I highly recommend Roku for its ease of use and reliability. Even if you just hate the 'smart TV' software that comes with your Samsung or Sony TV, Roku boxes make a nice addition to simplify and just focus on watching some great shows.

Today's best Roku deals:

For more holiday and Christmas gift ideas, check out our guides to the best Christmas sales in the US and Boxing Day sales in the UK. Oh, and be sure to follow TechRadar on TikTok for news, reviews, unboxings, and unmissable deals!

More holiday sales

Amazon: 70% off Kindle, TVs, tablets & clothing
Apple: AirPods, Apple Watch & iPads from $79
Adidas: 40% off running shoes & clothing
Beauty: 51% off makeup, skincare & hair tools
Best Buy: $800 off TVs, laptops & headphones
Cheap TVs: big-screen 4K TVs from $269.99
Christmas: 40% off decor, pajamas & trees
Dell: cheap laptops and desktops from $259
DreamCloud: 40% off all mattresses
Gaming: console bundles from $289.99
Lenovo: 76% off laptops, desktops & printers
Lululemon: up to 30% off sitewide
Nectar: mattress deals starting at $359
Nordstrom: 40% off Nike, Levi's & UGGs
Patagonia: pullovers starting at $64.99
Saatva: $400 off mattresses over $1,000
Samsung: $2,000 off TVs, $800 off Galaxy S23
Target: 40% off Christmas decor, TVs & toys
Toys: Disney, Barbie & Lego from $14.99
Walmart: cheap TVs, air fryers, PS5 & toys

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Phil Berne is a preeminent voice in consumer electronics reviews, starting more than 20 years ago at eTown.com. Phil has written for Engadget, The Verge, PC Mag, Digital Trends, Slashgear, TechRadar, AndroidCentral, and was Editor-in-Chief of the sadly-defunct infoSync. Phil holds an entirely useful M.A. in Cultural Theory from Carnegie Mellon University. He sang in numerous college a cappella groups.

Phil did a stint at Samsung Mobile, leading reviews for the PR team and writing crisis communications until he left in 2017. He worked at an Apple Store near Boston, MA, at the height of iPod popularity. Phil is certified in Google AI Essentials. He has a High School English teaching license (and years of teaching experience) and is a Red Cross certified Lifeguard. His passion is the democratizing power of mobile technology. Before AI came along he was totally sure the next big thing would be something we wear on our faces.