Amazon Prime Day starts now: LG's C3 OLED TV is on sale for its lowest price ever

LG C3 OLED TV
(Image credit: Future)

I've just spotted an unbelievable deal on LG's C3 OLED TV, making it feel like Amazon Prime Day has already started. While the official Amazon Prime Day takes place on Tuesday and Wednesday, the retailer has early deals available now, including this stunning OLED display.

Shop more early Prime Day deals

The LG 65-inch C3 OLED TV is on sale for $1,396.99 (originally $2,499.99), a whopping $1,100 discount and a record-low price. It's an incredible price for a premium big-screen OLED display, and I can't imagine you'll find a better offer at Amazon's official sale or Black Friday, for that matter.

The LG C3 OLED TV is a successor to last year's best-rated TV, the LG C2, and includes upgrades such as the brand's latest and greatest image processor, the Alpha9 Gen6 chip - which delivers a gorgeous picture with improved brightness and contrast. The LG C3 also packs a new webOS experience and four HDMI 2.1 ports, which gamers will love for next-gen consoles, plus Dolby Vision IQ and Dolby Atmos support inside an ultra-thin, sleek design.

Prime Day starts now: LG's C3 OLED TV

LG C3 65-inch OLED TV (2023): $2,499.99$1,396.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,396.99 at Amazon
You can now get LG's best-selling 65-inch C3 OLED TV at Amazon's early Prime Day sale for its lowest price. The highly-rated OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

A few things to note: unlike most deals at Amazon's Prime Day sale, today's offer on the LG C3 OLED doesn't require a Prime membership—it's available to everyone. It's also such a fantastic price that I don't expect it will be around for long.

You can shop more of today's best early Prime Day TV deals below, all of which include fantastic prices.

More early Prime Day TV deals

LG 48-inch C4 OLED 4K TV: $1,999.99$996.99 at Amazon

LG 48-inch C4 OLED 4K TV: was $1,999.99 now $996.99 at Amazon
Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia. Today's deal is a new record-low price.

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): $449.99  $279.99 at Amazon

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): was $449.99 now $279.99 at Amazon
The best-selling Amazon 4-Series 4K smart TV is on sale for a record-low price of $279.99. The Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

LG 55-inch Class B4 Series OLED 4K UHD TV:$1,799.99$1,196.99 at Amazon

LG 55-inch Class B4 Series OLED 4K UHD TV: was $1,799.99 now $1,196.99 at Amazon
The LG B4 is one of the best budget OLED TVs you can buy, and Amazon's early Prime Day sale has the 55-inch model on sale for a record-low price. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

Sony 55-inch Bravia 8 OLED 4K Smart TV: $1,799.99 $1,498 at Amazon

Sony 55-inch Bravia 8 OLED 4K Smart TV: was $1,799.99 now $1,498 at Amazon
Sony's all-new 55-inch Bravia 8 OLED TV dropped to its lowest price ahead of Amazon Prime Day. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

Amazon Fire TV 65-inch Omni Series 4K TV: $759.99 $597.99 at Amazon

Amazon Fire TV 65-inch Omni Series 4K TV: was $759.99 now $597.99 at Amazon
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 65-inch model down to $597.99 - the lowest price we've seen this year.

LG UQ7590 86-inch UHD 4K Smart TV: $1,299.99$996.99 on Amazon

LG UQ7590 86-inch UHD 4K Smart TV: was $1,299.99 now $996.99 on Amazon
If you're looking for a massive display, Amazon has LG's 86-inch 4K smart TV on sale for $996.99. That's just $50 shy of the record-low price and an excellent value for a TV of this size. The LG TV features an advanced α7 Gen5 AI processor 4K, which adapts and adjusts picture and sound quality. It also has a 120Hz refresh rate, which is quite impressive for a TV, as this refresh rate would be more at home with a standard gaming monitor.

See more of the best cheap TV deals happening now, and if you're looking for a more premium display, you can see our best OLED TV deals roundup.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.