This beats Black Friday: LG's C3 OLED TV is down to an unbelievable price for Prime Day

LG C3 deal image on blue background
(Image credit: Future/LG)

The October Amazon Prime Day sale is live, and I've just spotted the best TV deal I expect to see during the entire event. Amazon has the LG 65-inch C3 OLED TV on sale for $1,296 (originally $2,499.99). That's a whopping $1,200 discount, and a new record-low price. It's an incredible value for a highly rated OLED TV, and I doubt the price will drop further even during the upcoming Black Friday deals event.

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I originally reported on this deal a couple of days ago when the price was down to $1,396.99, and I really thought it couldn't get any better – but I was wrong. This is an incredible price for a big-screen OLED display, and hands-down the best Prime Day TV deal I've seen.

The LG C3 OLED TV is a successor to last year's best-rated TV, the LG C2, and includes upgrades such as the brand's latest and greatest image processor, the Alpha9 Gen6 chip, which delivers a gorgeous picture with improved brightness and contrast. The LG C3 also packs a new webOS experience and four HDMI 2.1 ports, which gamers will love for next-gen consoles, plus Dolby Vision IQ and Dolby Atmos support, inside an ultra-thin, sleek design.

Not in the US? Scroll to the bottom of this page to see the best LG C3 OLED TV deals in your region.

Prime Day's best TV deal: LG's C3 OLED

LG C3 65-inch OLED TV (2023): $2,499.99$1,296.99 at Amazon

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,296.99 at Amazon
The best Prime Day TV deal is LG's highly-rated C3 OLED TV on sale for $1,296.99. That's a whopping $1,200 saving, and a new record-low price. The highly-rated OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience. This is such an incredible deal that I can't imagine that the price will drop further even on Black Friday.

Note that unlike most deals in Amazon's Prime Day sale, today's offer on the LG C3 OLED doesn't require a Prime membership – it's available to everyone. It's also such a fantastic price that I don't expect it will be around for long.

You can shop more of today's best Prime Day TV deals below, all of which offer big savings.

More Prime Day TV deals

LG 48-inch C4 OLED 4K TV: $1,999.99$996.99 at Amazon

LG 48-inch C4 OLED 4K TV: was $1,999.99 now $996.99 at Amazon
Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia. Today's deal is a new record-low price.

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): $449.99  $279.99 at Amazon

Amazon 50-inch 4-Series 4K Smart Fire TV (2021): was $449.99 now $279.99 at Amazon
The best-selling Amazon 4-Series 4K smart TV is on sale for a record-low price of $279.99. The Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Hisense U7N 55-inch mini-LED TV: $799.99  $547.99 at Amazon

Hisense U7N 55-inch mini-LED TV: was $799.99 now $547.99 at Amazon
The Hisense U7N is an excellent all-around TV for the money, and this Prime Day deal makes it an even more incredible value. Amazon’s $547.99 deal cuts more than $200 off the 55-inch U7N’s $599.99 price, dropping it to a record-low. In our Hisense U7N review, we praised it for its strong picture performance and good array of gaming features, including 4K 144Hz support. This is one of the best Prime Day deals we’ve spotted, so grab it while you can.

LG 55-inch Class B4 Series OLED 4K UHD TV:$1,799.99$1,196.99 at Amazon

LG 55-inch Class B4 Series OLED 4K UHD TV: was $1,799.99 now $1,196.99 at Amazon
The LG B4 is one of the best budget OLED TVs you can buy, and Amazon's Prime Day sale has the 55-inch model on sale for a record-low price. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do, and its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

Sony 55-inch Bravia 8 OLED 4K Smart TV: $1,799.99 $1,498 at Amazon

Sony 55-inch Bravia 8 OLED 4K Smart TV: was $1,799.99 now $1,498 at Amazon
Sony's all-new 55-inch Bravia 8 OLED TV dropped to its lowest price ahead of Amazon Prime Day. Sony's Bravia 8 features a sleek, slim design with a wide viewing angle, brilliant images with deep contrast, and cinematic sound.

Samsung 55-inch S90D OLED TV: $1,997.99$1,397.99 at Amazon

Samsung 55-inch S90D OLED TV: was $1,997.99 now $1,397.99 at Amazon
Samsung's 2024 OLED delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience, and Dolby Atmos and Object Tracking Sound Lite for premium sound. Today's Prime Day deal brings the price down to $1,397.99 – a new record-low.

Amazon Fire TV 65-inch Omni Series 4K TV: $759.99 $597.99 at Amazon

Amazon Fire TV 65-inch Omni Series 4K TV: was $759.99 now $597.99 at Amazon
Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Prime Day deal brings the 65-inch model down to $597.99 – the lowest price we've seen this year.

Sony Bravia 3 75-inch 4K TV: $1,099.99$948 at Amazon

Sony Bravia 3 75-inch 4K TV: was $1,099.99 now $948 at Amazon
The Sony Bravia 3 is one of the more affordable options in the manufacturer's range of high-end displays – and this one is designed with a lot of PlayStation 5 features in mind. So, at this record-low price, it's a good option if you want a big-screen TV for gaming that boasts a smooth experience and excellent image quality thanks to enhancements such as Dolby Vision HDR

LG UQ7590 86-inch UHD 4K Smart TV: $1,299.99$996.99 on Amazon

LG UQ7590 86-inch UHD 4K Smart TV: was $1,299.99 now $996.99 on Amazon
If you're looking for a massive display, Amazon has LG's 86-inch 4K smart TV on sale for $996.99. That's just $50 shy of the record-low price, and an excellent value for a TV of this size. The LG TV features an advanced α7 Gen5 AI processor 4K, which adapts and adjusts picture and sound quality. It also has a 120Hz refresh rate, which is impressive for a TV, as this refresh rate would be more at home on a standard gaming monitor.

See more of the best cheap TV deals happening now, and if you're looking for a more premium display, you can see our best OLED TV deals roundup.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.