Best Buy’s LG OLED TV deal looks too good to be true — our TV expert explains why LG's B6 is so cheap (and worth buying)

LG's 2026 B6E is the budget version of the popular LG B6, and thanks to Best Buy's Labor Day sale, you can get the 55-inch model for an incredible price of $799.99. The LG B6E is packed with premium features, like LG's speedy Alpha 8 Gen 3 AI processor, Dolby Vision support, extensive gaming features, and webOS 26 - all for under $800.

Insignia's F70 Series QLED TV boasts Mini-LED and Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

I can't speak too much about the overall quality of this TV given we haven't had extensive testing time, but I can't deny that it's a super low price for a TV of this size. It also sports the budget version of Hisense's QLED tech, which offers superior brightness and more vivid colors, although it's not as powerful as the premium displays. Still, this is a big and cheap TV that will be ideal for general everyday viewing and streaming for someone who isn't too bothered about getting the very best picture possible.

The LG C6 is our best-rated TV, and the 65-inch model has received a whopping $1,200 discount at Best Buy's Labor Day sale. The 2026 OLED TV delivers more accurate, brighter colors than the C5, with powerful contrast thanks to its new Alpha 11 AI processor. The C6 also includes impressive gaming features and LG's intuitive smart TV platform.

Read our full LG C6 review

If you're looking for a big-screen premium display, Sony's 65-inch Bravia XR8B OLED TV is now at a record-low price of $2,499.99. Sony's Bravia 8 features a sleek, slim design, a wide viewing angle, brilliant images with deep contrast, and cinematic sound across the entire screen.

If you're looking for a cheap big-screen TV, Best Buy has the popular 75-inch Toshiba C350 4K Fire TV for an incredible $369.99. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access streaming apps easily with the Fire TV OS, which puts Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a big display, this is an excellent option.

The TCL 75-inch S5 4K LED TV supports Dolby Vision, HDR10 Plus, HDR10, and HLG, while there’s Dolby Atmos sound and a built-in subwoofer. It also has a dedicated Game Mode for lower input lag and latency, and Motion Rate 240 technology for smoother motion. It’s all wrapped up in a highly attractive price tag for a screen of this size.

The LG G6 is a pricey TV, but this flagship OLED delivers superb picture quality and unbeatable gaming performance. It uses a new-gen Primary RGB Tandem 2.0 OLED panel and a new Alpha 11 AI Gen 3 processor to deliver a better bright-room viewing experience than the previous model. With four HDMI 2.1 ports supporting a full suite of features, the G6 is also a fantastic gaming display.

Read our full LG G6 review

The LG B5 is this year's best budget OLED TV, and Best Buy has a massive 50% discount on the 77-inch model. Released last year, the LG B5 is TechRadar's best budget OLED TV and was awarded four and a half stars in our review. The LG display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot.

Read our full LG B5 review