I’ve reviewed OLED TVs for 10 years, and these are the Black Friday deals I’d buy

Samsung 55-inch S90C 4K OLED TV: was $1,899.99 now $1,299.99 at Samsung
The S90C OLED is the slightly more budget-friendly cousin to the S95C, and it's now on sale for a record-low price of $1,299.99 at Samsung's Black Friday sale. Don't be mistaken in thinking this is the inferior set, however, as it's still one of the best OLEDs you can buy right now. Our Samsung S90C review awarded this one five stars out of five, praising its gorgeous picture and gaming features. It's not as bright as the 95C, and its sound is a little weaker also, but it's a fantastic choice in its own right that anyone would be happy to have in their living room.

Samsung 55-inch S95C 4K OLED TV: was $2,499.99 now $1,899.99 at Samsung
The S95C isn't just one of the best TVs that Samsung makes; it's one of the best OLED TVs on the market right now. Better yet, it's now $900 off at Samsung's Black Friday sale. In our Samsung S95C review, we awarded a gorgeous display a perfect 5 stars for its exceptional brightness, color volume, and sharpness. This is a flagship display with a flagship price, but it's a TV that gets an easy recommendation thanks to its outstanding picture quality

LG 55-inch B3 4K OLED TV: was $1369.99 now $996.95 at Walmart
One of the dark horses of the OLED TV world in 2023, the LG B3 has excellent contrast levels, deep blacks, and dynamic color. Along with all this is a well-featured TV with brilliant gaming performance. At under $1,000, this is a steal for one of the most underrated OLEDs on the market today.

LG C3 65-inch OLED TV (2023): was $2,496.99 now $1,596.99 at B & H Photo & Video
The best early Black Friday TV deal is hands-down the all-new 65-inch LG C3 OLED TV on sale for $1,599.99 at Best Buy. That's a whopping $900 discount and the lowest price we've ever seen. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $2,000, which is a fantastic value for a 2023 OLED display.

Sony A80L series 65-inch OLED TV (2022): was $2,299 now $1,699.99 at Best Buy
The Sony A80L is a fantastic mid-range OLED TV from Sony, and Best Buy has this 65-inch model on sale for $1,699.99. That's a $600 discount and the lowest price we've seen. A fantastic display, this model features not only the gorgeous picture quality that OLED TVs are known for but also Sony's new Game Menu and a sleek, slim design.

LG 77-inch G3 4K OLED TV: was $4,196.99 now $3,449.99 at Amazon
A slim, elegant TV designed to be wall-mounted, the LG G3 is LG's brightest-ever OLED, thanks to MLA technology. Vivid colors and rich contrast combine to create a stunning picture. The G3 also has all the gaming features you could need as well. Today's Black Friday deal from Amazon brings the 77-inch model down to $3,449.99 - a new record-low price.

Sony 65-inch A75L 4K OLED TV: was $2,599.99 now $1,499.99 at Best Buy
The Sony A75L provides a more budget alternative to Sony's top mid-range offering, the A80L, which we rate as the best OLED TV for sound. Looking at the specs, the A75L still has the fantastic XR processing and is perfect for PlayStation features found in the Sony A80L, and it's sure to have the same quality OLED picture that you've likely come to expect from Sony. We'd particularly recommend this one for next-gen gamers thanks to its two HDMI 2.1 ports, 120Hz, VRR, and ALLM support. Today's price at Best Buy brings this set down to a new record-low price - a full $150 cheaper than the previous record.