Samsung is winning the battle of the OLED TV giants with this Black Friday deal, making the S90D slightly cheaper than the LG C4.
Both are some of the best OLED TVs of 2024, but the 55-inch Samsung S90D is now £1060 at Amazon (was £1799) which is £79 cheaper than the 55-inch LG C4 Black Friday offer.
In the US, the 65-inch Samsung S90D is $1399.99 (was $2197.99) at Best Buy, nearly $100 cheaper than the LG alternative.
Today's best US Samsung S90D deals
Today's best UK Samsung S90D deals
The Samsung S90D is an excellent mid-range OLED TV and while we also love the LG C4, they are so close in performance that this extra discount pushes the Samsung OLED TV offerings slightly over the edge. If you're looking to buy an OLED TV this Black Friday, Samsung is currently the way to go.
If you're also interested in a soundbar, you could combine the Samsung S90D with one of the best Sonos Black Friday soundbar deals to instantly upgrade your home entertainment system.
Looking for more Black Friday deals? Check out our Black Friday OLED TV deals or our Black Friday Sonos deals.
More of today's Black Friday sales in the US
- Amazon: TVs, smart home & air fryers from $12.99
- Apple: AirPods, iPads, MacBooks from $89.99
- Best Buy: $1,000 off 4K TVs, laptops & headphones
- Cheap TVs: smart TVs at Best Buy from $69.99
- Christmas trees: top-rated trees from $54.99
- Dell: best-selling Inspiron & XPS laptops from $279.99
- Dreamcloud: mattress deals from $349 + free shipping
- Holiday: decor, lights, Christmas trees & PJs from $10.99
- Home Depot: 40% off tools, appliances & furniture
- Lowe's: holiday decor, appliances & tools from $17.31
- Nectar: up to 50% off all mattresses
- Nordstrom: 46% off boots, coats, jeans & jewelry
- Samsung: $1,500+ off TVs, phones, watches & appliances
- Target: save on furniture, tech & clothing
- Walmart: cheap TVs, robot vacs, furniture & appliances
More of today's Black Friday sales in the UK
- Amazon: up to 58% off Kindle and Echo
- AO: savings on games consoles and appliances
- Argos: up to 50% off toys, Lego, TVs and gifts
- Boots: up to 60% off Dyson, Oral-B and Philips
- Carphone Warehouse: iPhone from £19.99p/m
- Currys: deals on TVs, appliances, laptops
- Dell: laptops, desktops, monitors from £299
- Dunelm: deals on homewares and appliances
- Dyson: up to £150 off
- Ebay: up to 50% off refurbished tech
- EE Store: £40 off the PlayStation5 Pro
- Emma: up to 50% off mattresses
- Jessops: up to £900 off cameras and drones
- John Lewis: up to £300 off appliances and TVs
- LG: £1,000 or more off TVs and appliances
- Ninja: up to £70 off air fryers
- Samsung: up to £600 off TVs, phones and tablets
- Shark: up to £100 off vacuums
- Toolstation: discounts on tools and smart home
- Very: up to 30% off phones, appliances & clothing
