Somehow, this deal just got better: LG's C4 OLED TV drops to a ridiculous price

LG C4 OLED TV
(Image credit: Future)

I originally wrote about LG's 48-inch C4 OLED TV on sale at Amazon for an incredible price of $1,150. The deal was so good that I mentioned how it felt like Black Friday had arrived early.

Somehow, though, Best Buy has taken things further by discounting the OLED display even further, dropping the price to $999.99 (originally $1,999.99). That's a whopping $1,000 discount and an incredible deal for a 2024 OLED display.

The LG C4 is a successor to last year's LG C3 OLED, which TechRadar highly praised and is ranked in our best TV guide. Upgrades to the LG C4 include an improved picture experience with boosted brightness, a 144hz refresh rate, and LG's latest Alpha 9 AI chip. You also get excellent gaming features, including four HDMI 2.1 ports with 4K 120Hz compatibility, VRR and ALLM support, and 144Hz certification from Nvidia.

Don't miss this incredible deal: LG's C4 OLED TV

LG 48-inch C4 OLED 4K TV: $1,999.99$999.99 at Best Buy

LG 48-inch C4 OLED 4K TV: was $1,999.99 now $999.99 at Best Buy
Best Buy has LG's 48-inch C4 OLED TV on sale for $999.99. That's a whopping $1,000 discount and a new record-low price. Ranked in our best TV guide, the 2024 C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support and 144Hz certification from Nvidia.

Best Buy's deal on LG's C4 OLED TV is so good that I doubt you'll find a better deal during the Black Friday deals event or the October Amazon Prime Day sale. It's an incredible price for a stunning display, and I don't think it will last long. 

More of today's best TV deals

LG 48-inch Class B4 Series OLED 4K UHD TV:$1,499.99$799.99 at Best Buy

LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $799.99 at Best Buy
The 48-inch LG B4 OLED smart TV offers unrivaled picture quality, and it's on sale for $799.99 - $50 more than the record-low price. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

Samsung 55-inch Q60D 4K QLED TV:$999.99$629.99 at Samsung

Samsung 55-inch Q60D 4K QLED TV: was $999.99 now $629.99 at Samsung
The Q60D comes in various sizes, and Samsung has the 55-inch version on sale for a record-low price of $629.99. All models are 4K and include Quantum HDR Smart technology with Motion Xcelerator. The slim design also means they look great in any living room.

Samsung 65-Inch QN90C Neo QLED 4K TV:$1,599.99$1,297.99 at Amazon

Samsung 65-Inch QN90C Neo QLED 4K TV: was $1,599.99 now $1,297.99 at Amazon
Samsung's 65-inch QN90C Neo QLED TV is now on sale at Amazon for a record-low price of $1,297.99. Its mini-LED technology enables impressive contrast and color that rivals OLED counterparts, especially with its bright, anti-glare screen. As a smart TV, the QN90C also supports Alexa as a voice assistant and incorporates popular streaming platforms like Netflix into its UI.

Sony A80L series 65-inch OLED TV (2023): $1,999 $1,499 at Best Buy

Sony A80L series 65-inch OLED TV (2023): was $1,999 now $1,499 at Best Buy
The Sony A80L is a fantastic mid-range OLED TV from Sony, and today's deal from Best Buy brings the 65-inch model down to a new record-low price. The 2023 Sony TV has a gorgeous picture quality that OLED TVs are known for, robust and immersive sound, and full support for 4K 120Hz gaming with Sony's new Game Menu.

Samsung 65-inch S90C Smart 4K OLED TV:$2,599.99 $1,499.99 at Samsung

Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,499.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV of the year, and the 65-inch model is on sale for $1,4.99.99. That's a $1,100 discount and a record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, slim design, and reasonable price.

LG UT75 75-inch 4K Smart TV: $699.99 $669.99 at Best Buy

LG UT75 75-inch 4K Smart TV: was $699.99 now $669.99 at Best Buy
Best Buy has this 75-inch LG UT75 Series 4K smart TV for $669.99, which is an excellent price for a display of this size. The 2024 TV delivers a premium picture experience with brilliant colors thanks to LG's α5 Gen7 AI processor and WebOS 24 for seamless streaming. Gamers will also love the game optimizer and dashboard with GeForce NOW, which allows you to see and adjust all your settings in one place.

You can see more of today's best TV deals, and if you're looking for a premium display, you can check our OLED TV deals guide.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.