Prime Day Fire TV Stick deals 2023: offers on Fire TV sets are still live

Amazon Fire TV Stick and Omni TV with sign saying Fire TV deals
Prime Day deals on Amazon's streaming device and TV range are live right now. (Image credit: Amazon)

This year's Prime Day Fire TV Stick deals are done – and because they're Amazon devices, the deals shut down the second Prime Day finish on July 12. There are no deals left on the TV Sticks at all – although there are on Fire TV sets.

There were some great Amazon Prime Day deals on the company's line-up of Fire products, including the Fire TV Stick 4K for just $22.99 (54% off) and the Fire TV Stick Lite for half price. 

For those looking for a Fire TV set, some deals are still available – you can save 25% on this 65-inch Amazon Fire TV Omni QLED TV (currently $599 down from $799) or the 43-inch Insignia Fire TV for a budget friendly price of $179.99 marked down from $299.99.

We don't know how long these Fire TV sales will last, but we expect you won't see deals on the streaming sticks again until later in the year – possibly not until the Black Friday deals arrive, though they'll probably get some discount between now and then.

Amazon Prime Day Fire TV US deals

Amazon Fire TV Omni Series 75-inch 4K TV (2021): $1,049.99 $719.99 at Amazon

Amazon Fire TV Omni Series 75-inch 4K TV (2021): was $1,049.99 now $719.99 at Amazon
If you're looking for a big-screen budget display in today's early Prime Day deals, you can get this 75-inch Amazon Fire TV on sale for a fantastic price of $719.99. Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels completely hands-free.

Amazon Fire TV 55-inch Omni QLED Series: $599.99$459.99 at Amazon

Amazon Fire TV 55-inch Omni QLED Series: was $599.99 now $459.99 at Amazon
Amazon's recent Fire TV Omni QLED Series is a big step up in the otherwise cheap range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. This TV was $30 cheaper on day one, but is still a good price overall today if you want something affordable but without big compromises on quality.

Amazon Fire TV 32-inch 2-Series:$199.99$129.99 at Amazon

Amazon Fire TV 32-inch 2-Series: was $199.99 now $129.99 at Amazon
Looking for a TV with Amazon's Fire TV already built into it? You should seriously consider the Fire TV 2-Series, especially if you're on a budget. Apart from its lack of 4K support, it comes equipped with everything you'd expect from a Fire TV device, including app support for the world's best streaming services. Two HDMI cable ports allow you to plug in game consoles and other devices, too. The 40-inch model has also been discounted, but you'll only save 24% on that version compared to the 35% you'll save on the 32-inch model.

Insignia 43-inch Class F30 Series:$299.99$179.99 at Amazon

Insignia 43-inch Class F30 Series: was $299.99 now $179.99 at Amazon
Looking for a mid-sized Fire TV that's currently available at half price? The Insignia 43-inch Class F30 Series is a must for anyone looking to make a tidy saving during Prime Day 2023. With 4K support, Alexa voice control, DTS Studio Sound, and hands-free control, there are few better Fire TV deals around right now. Snap this one up while you can.

Amazon Fire TV 65" Omni QLED Series 4K:$799.99 $599.99 at Amazon

Amazon Fire TV 65" Omni QLED Series 4K: was $799.99 now $599.99 at Amazon
Customers with more money to spend will want to seriously consider this high-end Fire TV. It's only received a 25% discount, but you'll still be saving $200 on a big-screen TV, which comes with hands-free control, brighter and richer colors, advanced HDR, app support for Netflix, Prime Video, and other streamers, and Fire TV's Ambient Experience. Discounts are also available on the 43", 50", 55", and 75" models.

Amazon Prime Day Fire TV Stick deals: FAQs

Amazon Fire TV Stick in front of a TV set showing various streaming service apps

Expect plenty of Fire TV Stick deals this Prime Day. (Image credit: Amazon)

When did Fire TV Stick deals end?

Prime Day 2023 began on Tuesday, July 11 and ended on Wednesday, July 12 – and because they're Amazon devices, the company was very strict about keeping to its own deadline (whereas if you look at the best Prime Day TV deals, there are still plenty running, since they're from other companies).

Do you need Amazon Prime to get these deals?

Yes. An Amazon Prime membership is required to make the most of the Prime Day 2023 deals, but don't fret if you're never signed up. You can get a free 30-day trial today to take advantage every exclusive Prime Day deal. Be advised, though: you'll need to cancel your trial before it runs out, otherwise you'll start being charged the monthly fee to subscribe to Prime.

If you're a returning customer, you can't make use of that trial. However, you can resubscribe to Amazon Prime, which currently costs $14.99 / £8.99 / AU$9.99 per month. Alternatively, you can pick up a one-year membership for $139 / £95 / AU$79.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up to Prime before today, you can get a 30-day free Amazon Prime trial to get access to this year's deals. You get the same benefits as paid members, including free delivery, plus access to multiple services like Prime Video, Prime Music, and Prime Gaming. You can cancel at any time during the trial, too, to avoid paying the regular fee, which is $14.99 / £8.99 / AU$9.99 per month.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

With contributions from
Read more
Amazon Fire TV Stick Lite on blue background with TechRadar big savings sign
This cheap Amazon Fire TV Stick just got even cheaper – get it now for less than $18
The Amazon Fire TV 43-inch 4-Series TV on a red background with text saying Big Savings.
Snag this super-cheap 43-inch Amazon Fire TV for a record-low price
Amazon Fire TV 55-inch 4-Series 4K
Amazon's newest budget-friendly 4K Fire TV gets its first big price cut
The Roku Streaming Stick 4K on a yellow background with text saying Big Savings.
Roku's 4K streaming stick is now super-cheap if you need a last-minute gift
Amazon fire tablets on an orange background
The best cheap Amazon Fire tablet deals in December 2024
Nvidia Shield TV Pro
The excellent Nvidia Shield TV Pro just got a rare discount at Amazon
Latest in Streaming Devices
Google Chromecast 2
Google is finally rolling out a fix for broken Chromecasts – just as new bugs appear on the Chromecast with Google TV
Best Google Chromecast Apps
Following recent problems, Chromecasts are getting a free update to Android 14 – here's what that means
Google Chromecast 2
Chromecasts are still broken – but Google tells fuming owners not to factory reset their devices
Google Chromecast 2
Chromecast users are getting increasingly angry about a weird 'untrusted device' bug that blocks casting – but a fix is coming
Blue Chromecast with Google TV plugged into the back of a TV with the remote next to it.
Google has stopped selling the Chromecast with Google TV – but there's no way I'm replacing mine
Roku Express HD Streaming Device
Roku Express and Express 4K+ are 40% off in the Presidents' Day sale – don't miss out!
Latest in Deals
Dell XPS 13 and Inspiron 15 on a red background next to TechRadar Price Cut badge
Get a powerful XPS 13 with Snapdragon CPU for a record-low price in the latest Dell sale
An 85-inch Sony X90L TV on a shelf with a TechRadar deals logo
Sony's excellent 65-inch 'Perfect for PlayStation 5' TV hits its lowest-ever price
Don't miss discounts on EA College Football 25.
I can't believe how cheap EA Sports College Football 25 is at Best Buy right now
LG B4 OLED TV
LG's B4 OLED TV just dropped to a stunning price of $499 - get it before it's gone
Apple iPhone 16e on blue background with don't miss text overlay
Quick! One of the best iPhone 16e deals is back in stock – get a device for just $99 at Visible Wireless
DJI Osmo Action 5 Pro
Say goodbye to GoPro and get the highly-rated DJI Osmo Action 5 Pro for its lowest-ever price