Amazon Fire TV Stick 4K hits record-low price in the Amazon Spring Deal Days sale – and more deals on cheaper models too

Amazon Fire TV Stick 4K Max on a yellow background
(Image credit: Future / Amazon)

Amazon's Big Spring Sale has arrived and as part of it, the entire Amazon Fire TV Stick range has fallen to its record-lowest price, including the Amazon Fire TV Stick 4K Max.

See all of today's Fire TV Stick deals at Amazon

That's the standout deal so far. The Fire TV Stick 4K Max has fallen to $39.99 (was $59.99) at Amazon in the US and has dropped to £44.99 (was £69.99) at Amazon in the UK. This matches its cheapest ever price, which it hit during Black Friday, so if you missed out then, now is your chance to get one. 

Cheaper options are available, too, if you want to save even more money. Prices start at $19.99/£24.99 for a standard HD-compatible version, or you can also get a straightforward 4K streaming stick without the premium features for $29.99/£34.99 (see the deals below). We have seen other Fire TV Sticks for cheaper before, but there are still some decent savings here. Check out all the offers below including my recommendations and advice on which will best suit your needs. 

Today's best Amazon Fire TV Stick deals in the US

Fire TV Stick 4K Max: $59.99$39.99 at Amazon

Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon
A return to the lowest price we've seen for the newest version of Amazon's premium streaming device. The Fire TV Stick 4K Max streams all of the same content in the same ultra-high definition quality as the standard 4K version, but the extra power inside means faster and smoother performance when navigating apps. Plus, it uses Wi-Fi 6E technology to give you a more stable and consistent streaming experience – if you have a compatible router. A worthwhile upgrade, then, if you're a very frequent user.

Fire TV Stick 4K: $49.99$29.99 at Amazon

Fire TV Stick 4K: was $49.99 now $29.99 at Amazon
The standard Fire TV Stick 4K is also on sale at Amazon. This model also got a recent refresh to support more reliable Wi-Fi 6 tech and to rejig the remote, making it the go-to option from Amazon if you want to stream shows and movies on your TV in ultra-high 4K resolution. Today's deal is $5 more than the record-low from last year's Black Friday, but it's still a good offer for regular and light users after a solid all-around streaming stick.

Fire TV Stick: $39.99 $24.99 at Amazon

Fire TV Stick: was $39.99 now $24.99 at Amazon
If you want to save even more money and don't need 4K resolution support, you can also consider the standard Amazon Fire TV Stick. It's on sale today for $24.99 but has been as low as $19.99 in the past. Still, as we found in our Fire TV Stick review, it serves as a cheap way to add essential smart features to your TV. You get access to streaming apps in HD, Alexa voice controls and the ability to control other smart home devices.

Fire TV Stick Lite: $29.99  $19.99 at Amazon

Fire TV Stick Lite: was $29.99 now $19.99 at Amazon
The most basic streaming stick in the Amazon Fire TV Stick lineup, the Fire TV Stick Lite can stream movies and TV shows in Full HD and comes with voice control. However it's worth noting during our tests, which you can read in our Fire TV Stick Lite review, we had some frustrations that you can avoid by paying $5 more for the standard Fire TV Stick. But for those wanting to save money, this does offer what you need for HD streaming. 

Today's best Amazon Fire TV Stick deals in the UK 

Fire TV Stick 4K Max: £69.99£44.99 at Amazon

Fire TV Stick 4K Max: was £69.99 now £44.99 at Amazon
This is a record-low price for the newest version of Amazon's premium streaming device. The Fire TV Stick 4K Max streams all of the same content in the same ultra-high definition quality as the standard 4K version, but the extra power inside means faster and smoother performance when navigating apps. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience – if you have a compatible router. A worthwhile upgrade, then, if you're a very frequent user.

Fire TV Stick 4K: £59.99£34.99 at Amazon

Fire TV Stick 4K: was £59.99 now £34.99 at Amazon
The standard Fire TV Stick 4K is also on sale at Amazon. This model also got a recent refresh to support more reliable Wi-Fi 6 tech and to rejig the remote, making it the go-to option from Amazon if you want to stream shows and movies on your TV in ultra-high 4K resolution. Today's deal is a new record-low price so it's a great offer for regular and light users after a solid all-around streaming stick.

Fire TV Stick: £44.99 £29.99 at Amazon

Fire TV Stick: was £44.99 now £29.99 at Amazon
If you want to save even more money and don't need 4K resolution support, you can also consider the standard Amazon Fire TV Stick. It's on sale today for £29.99 but it has been as low as £19.99 in the past. Still, as we found in our Fire TV Stick review, it serves as a cheap way to add essential smart features to your TV. You get access to streaming apps in HD, Alexa voice controls and the ability to control other smart home devices.

Fire TV Stick Lite: £34.99  £24.99 at Amazon

Fire TV Stick Lite: was £34.99 now £24.99 at Amazon
This is Amazon's cheapest and most basic streaming stick. It's capable of streaming your favourite content in full HD through all the major streaming apps with voice controls but is not able to control your connected TV or soundbar. Considering the standard version is just £5 more, you may want to go for that and save yourself from the biggest frustrations we found when testing it for our Fire TV Stick Lite review.

Which Fire TV Stick should you buy?

If you're all about getting the best deal and the most features, then I'd suggest the Amazon Fire TV Stick 4K Max. It's the retailer's most premium device, offering the highest video quality with 4K ultra-high definition support, HDR10+ for improved colors, Dolby Atmos for the most immersive sound and Wi-Fi 6 tech for the smoothest streaming experience.

It's one of the best streaming sticks available today, we said in our review of the Amazon Fire TV Stick 4K Max that "it's surprising how quick it is for a streaming stick" thanks to its support of all the latest Wi-Fi standards and its quad-core 2.0GHz processor, allowing for a smoother experience. 

The Amazon Fire TV Stick 4K Max also supports Dolby Vision, HDR10+ and HLG HDR formats and includes the new Ambient Experience, which displays a choice of different artworks, photos and more on screen. 

If you're not too worried about these extras, then the Amazon Fire TV Stick 4K should suit as it'll still give you the same HDR support as the Max version and it even has the same design - and you'll be saving roughly $10/£10 while you're at it. 

I will offer one caveat, though, and that is prices for all models of the Fire TV Stick will almost definitely be cheaper later in the year during the retailer's big Amazon Prime Day sale. If you want to and can hold off until then you could save even more compared to today - perhaps between $5 to $10.

Of course, you need to be a Prime member to get access to those deals, which costs $14.99 per month. So, if you're not signed up – or aren't planning to be a subscriber when the sale starts in July – then today's offers are equally as good.

More streaming stick deals

Looking for more streaming stick deals? You'll find all the lowest prices from around the web right here, with offers available in your region.

Scroll down for more Amazon Spring sale deals in the US and UK.

More US Amazon Spring Sale deals

More UK Amazon Spring Sale deals 

James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

With contributions from
Read more
Amazon Fire TV Stick Lite on blue background with TechRadar big savings sign
This cheap Amazon Fire TV Stick just got even cheaper – get it now for less than $18
Amazon Fire TV 55-inch 4-Series 4K
Amazon's newest budget-friendly 4K Fire TV gets its first big price cut
The Roku Streaming Stick 4K on a yellow background with text saying Big Savings.
Roku's 4K streaming stick is now super-cheap if you need a last-minute gift
Amazon fire tablets on an orange background
The best cheap Amazon Fire tablet deals in December 2024
Amazon Fire TV
Who needs Black Friday? Amazon's best budget TV drops to record-low price
Roku Express HD Streaming Device
Roku Express and Express 4K+ are 40% off in the Presidents' Day sale – don't miss out!
Latest in Streaming Devices
Blue Chromecast with Google TV plugged into the back of a TV with the remote next to it.
Google has stopped selling the Chromecast with Google TV – but there's no way I'm replacing mine
Roku Express HD Streaming Device
Roku Express and Express 4K+ are 40% off in the Presidents' Day sale – don't miss out!
xbox game pass
Amazon's Android TV update hints at new Fire TV devices – maybe at the next-gen AI Alexa event soon
Nvidia Shield TV Pro
The Nvidia Shield lives! A new update adds a Dolby Atmos competitor, and a load of other fixes
Sonos Era 300 close-up of logo
The leaked Sonos streaming box could be a huge hit for custom home theaters, if it adds 2 key missing features from the current line-up
close-up of soundbar mesh with Sonos branding
New info about Sonos' streaming box sounds like a dream product, apart from the 2 horrendous flaws
Latest in Deals
Samsung TV deals
Samsung's spring sale is slashing prices on its best-selling TVs: save up to $1,200
Google Pixel 9 on blue background with lowest price text overlay
Forget the iPhone 16e - the Google Pixel 9 has just dropped to a record low of $599
Amazfit T Rex 3 on future deals banner
The Apple Watch Ultra 2-rivaling Amazift T-Rex 3 is on sale for its lowest-ever price at Amazon
Apple deals
Walmart has a huge sale on Apple AirPods, iPads, MacBooks, and more - deals from $23
Samsung The Frame TV, Galaxy S25 Ultra, and Galaxy Tab S10 Ultra on pink background with big savings text overlay
Samsung's Spring Sale is as good as Black Friday: deals on Galaxy S25 Ultra, QLED TVs, and more
The Samsung Galaxy Tab S10 Ultra on a red background with text saying Big Savings next to it.
Score the Galaxy Tab S10 Ultra for as little as $399.99 in this week's Samsung sale